The European smartphone market continued to suffer from a deteriorating economic climate with shipments declining by 16% year-on-year in Q3 2022.
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Richard Platt
onto Internet of Things - Technology focus November 18, 2022 12:09 PM
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The European smartphone market continued to suffer from a deteriorating economic climate with shipments declining by 16% year-on-year in Q3 2022 to just over 40 million units as ongoing economic challenges placed further constraints on consumer demand. Samsung maintained leadership despite a double-digit YoY shipment decrease. Apple declined YoY as supply constraints of its new iPhone 14 series delayed some shipments into Q4. Xiaomi overtook Apple as Europe’s 2nd largest vendor thanks to significant growth in Russia, where they look to capitalise on Samsung and Apple’s absence. realme posted strong gains in Russia and overtook OPPO as Europe’s 4th largest smartphone vendor. Counterpoint Research’s Associate Director, Jan Stryjak said, “The overall climate is still bleak in Europe. Weaker consumer demand for expensive devices, exacerbated by China lockdown-related supply issues, meant Apple’s iPhone 14 launch was not as strong as expected, helping Samsung remain on top. There was good news for some vendors though. Xiaomi and realme’s shipments in Eastern Europe increased significantly as the continued official absence of Apple and Samsung from the Russian market. Helping Xiaomi overtake Apple as the Europe’s 2nd smartphone OEM. Read on for more details