Premium smartphones are a big hit in a slump. With consistently low shipments till Q3, we expect a bounce back in Q4 2022. Online will grow and 5G too.
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Scooped by
Richard Platt
onto Internet of Things - Technology focus November 18, 2022 12:00 PM
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Premium smartphone (>$400) shipments grew 29% YoY while the <$200 price band shipments fell 24%. Overall Southeast Asia smartphone shipments dropped 10% YoY. Apple’s iPhone shipments grew 63% YoY in Q3 2022. 5G made up 32% of total shipments in the key countries, 5G smartphone shipments grew 56% YoY in Q3 2022.
The $200-$400 5G smartphone band saw a 73% YoY growth. Premium smartphone (priced more than $400) shipments in the key Southeast Asian markets* increased 29% YoY in Q3 2022, according to Counterpoint Research’s Southeast Asia Monthly Smartphone Channel Share Tracker. On the other hand, total smartphone shipments declined 10% YoY during the quarter. Southeast Asia is still facing macroeconomic headwinds. Resulting in weak business and consumer sentiments. Investments have slowed down too, including FDI volumes for some countries. All this has led to key smartphone OEMs collecting more than the required inventory before Q4 2022.
There were some brand-level hits and misses too in Q3 2022. While Samsung shipments fell 13% YoY, Apple’s shipments were up 63% YoY across all the key countries. Vietnam seemed to be grabbing iPhones at a faster rate than its neighbours. 5G smartphone demand has seen slow progress in some countries like Indonesia and Vietnam while it is much faster in Thailand and Philippines, where the network is better and a large number of consumers are quite tech-savvy. Operators are still giving good package value to consumers even as it affects margins.