Internet Marketing Statistics
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Internet Marketing Statistics
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SEOmoz is now Moz. Software and Community for Better Marketing. - Moz

SEOmoz is now Moz. Software and Community for Better Marketing. - Moz | Internet Marketing Statistics |
Welcome to Moz. We create SEO software, marketing analytics tools, and all kinds of content to help you learn inbound marketing. We're also home to the web's most vibrant community of online marketers.
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You have got to use MOZ! This totally rocks!

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Facebook Rotates Ads on Static Pages to Increase Clicks

Facebook Rotates Ads on Static Pages to Increase Clicks | Internet Marketing Statistics |
Facebook continues to tweak how ads are displayed. This week, the social network is changing how ads appear on static pages.


Facebook continues to tweak how ads are displayed. This week, the social network is changing how ads appear on static pages.

In an effort to appease advertisers — and ultimately bring in more revenue — the company will rotate ads displayed to individuals who remain on a single page.


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“We recently made a change to some pages that show ads on Facebook that allows ads to be replaced with others after an extended period of time,” explained a Facebook spokesperson.

The goal is to provide individuals with more relevant ads in hopes of generating higher clickthroughs. Although this change was actually implemented a few weeks ago, it’s unclear if many people have noticed it.


It’s possible that ads that remain un-clicked weren’t appealing to the viewer and that a fresh set will encourage some clicks or Likes. It will certainly be interesting to watch how this affects engagement.

Earlier this month, Facebook was caught testing up to 10 ads at a time on a single page. While those would be hard to miss, it could exponentially speed up ad fatigue. Hopefully ad rotation will help to reduce that a bit.


At this time, it’s unknown how much time needs to pass before Facebook refreshes the set of ads. It’s fair to assume this will occur on pages where individuals are playing games, using apps, or watching content for longer periods of time.

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Facebook Advertisers Find Better Payoff with Sponsored Stories

Facebook Advertisers Find Better Payoff with Sponsored Stories | Internet Marketing Statistics |

Facebook’s social ads projected to account for half of the social network's ad budgets by end of year...

Social ads just might be working out the way Facebook hoped. According to early results from online advertising management company Marin Software, the addition of Facebook’s new ad units, Sponsored Stories, appears to have boosted Facebook’s ad performance as a whole—perhaps proving that ads with a social context do, in fact, resonate more with Facebook users.

Marin Software compared Facebook’s worldwide advertising performance metrics from April 2011 to March 2012 and called out increases in clickthrough rates (CTRs), costs per click (CPCs) as well as costs per thousand (CPMs). The upticks suggest that Sponsored Stories may have had a positive impact on Facebook’s ad revenue. According to Marin’s data, clickthrough rates have improved 20%. Moreover, CPM has risen 51% and CPC has increased 26%.

Sponsored Stories may be proving more effective for advertisers, but they are also more expensive. Marin Software estimated that about a quarter of its own client base was using Sponsored Stories. As more advertisers adopt these kinds of social ads, it’s likely that the cost for the ad unit will continue to rise.

Part of the reason social ads are helping Facebook’s ad platform is due to improved targeting. The social context is key, too. The ads, which insert references to a user’s social circle, are said to be more relevant toward user interests. Perhaps better targeted, more relevant ads will improve Facebook users’ perceptions and their willingness to engage with Facebook ad content in the future. According to market research firm AYTM, as of May, less than half of surveyed Facebook users believed Facebook ads were very or somewhat relevant to their interests.

Marin Software predicted that Facebook advertisers would allocate 50% of their budgets towards social ad formats like Sponsored Stories by the end of 2012, which would be a big leap from the current 23%. Advertisers should take note of the new social ad opportunities Facebook is offering, including new units to reach users on their mobile devices.

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Local Social Ad Spending Set to Surge

Local Social Ad Spending Set to Surge | Internet Marketing Statistics |

eMarketer estimates social network ad spending is on a strong growth track, set to climb 43% this year in the US to $3.63 billion. Spending on paid social network ads will reach $5.59 billion by 2014.

In May, BIA/Kelsey released more bullish estimates on social ad spending, projecting it will reach $4.8 billion in the US this year, $7 billion in 2014 and nearly $10 billion by 2016. Most of that spending will be national, but a growing chunk will come from local ads.

BIA/Kelsey estimates a compound annual growth rate of 21% from 2011 to 2016 for all US social media ad spending; and for local social ads, it reaches nearly 30%. Local will grow from about a quarter of all spending this year to nearly one-third by 2016, boosted largely by geolocation capabilities.

Broken down by format, the lion’s share of social media ad spending will go to display, though nondisplay format (such as Twitter’s Promoted Products) will see spending climb more quickly, but from a much smaller base.

“Better performance, coupled with richer formats and creative elements, like video, will be the principal social ad market growth drivers,” said Jed Williams, analyst and program director, Social Local Media, BIA/Kelsey, in a statement. “Social advertising’s local business penetration will steadily increase as SMBs’ understanding of social media deepens, and as the networks continually improve the ease of onboarding and campaign management. Facebook opening its Ads API to more partners, including those that work with SMBs, and Twitter’s self-serve platform will help to ‘democratize’ social ads, which will ultimately lead to more local growth.”

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Google ad clicks outnumber ‘normal’ search results by 2:1 for some commercial keywords: study

Google ad clicks outnumber ‘normal’ search results by 2:1 for some commercial keywords: study | Internet Marketing Statistics |
If you use Google to search the Web, you too may have noticed that sponsored results have been taking over more and more of the search engine results page.

Don’t go looking too far if you want a reason for that: still, approximately 97% of Google’s revenues come from its core search engine advertising business (the company will release its financial results for Q2 2012 this Thursday).


But according to a search marketing advertising study carried out in the United States by Internet marketing software company Wordstream, the click-through rate or CTR of paid search ads on Google now even outnumbers clicks on “free” organic search result listings by nearly a 2:1 ratio for high-commercial intent keyword searches (that is, people clearly looking to buy something).

Wordstream has made a (hideous) infographic to accompany the results of its study, but we’ll refrain from reposting it in full here to spare you the eye sore.


For the record, unpaid organic clicks still account for the majority of clicks for searches conducted on Google, but we all know it’s getting harder to get exposure there as the company continues to crack down hard on SEO ‘spammers’ and increasingly touting a wide variety of paid alternatives to businesses looking to advertise online. But, Wordstream says, not all keyword searches are created equal.
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Marketing Lessons from Nigerian Scammers

Marketing Lessons from Nigerian Scammers | Internet Marketing Statistics |
Email scam artists often include references to Nigeria in their emails, despite the fact that these efforts are often called "Nigerian scams." Microsoft research shows that this approach may increase the profitability of the scams.


As marketers, we spend a lot of time crafting our pitches – emails, sales letters, print ads, etc. – to make our products seem as desirable as possible. We strive for convincing copy that doesn’t raise suspicion in the mind of the reader, and seeks to quell any fears or objections. But, are there some situations where turning off some prospects can work to the marketer’s benefit? Microsoft researcher and cybercrime expert Cormac Herleysays “yes.”Herley looked at the behavior of the scam artists who send out mass emails promising the recipient a financial windfall if they just provide a little help to the sender. You know the kind of email I’m talking about – “My uncle was the oil minister of Nigeria and deposited $50 million in a U.S. bank account. Because of government controls in Nigeria, I can’t access the account. But, if you help, I’ll give you half of the money we recover.” These emails, most commonly dubbed “Nigerian scams” or “419 scams,” are invariably outlandish – huge sums of money and a goofy, implausible story.

Often, despite the association of email scams with Nigerian perpetrators, the communications frequently reference Nigeria as the location of the dead oil minister, deposed king, etc. In Why Do Nigerian Scammers Say They are From Nigeria? Herley summarizes the math and shows that referencing Nigeria in the hard-to-believe story actually helps the scammers.

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Content Curation Can Inform, Engage Customers

Content Curation Can Inform, Engage Customers | Internet Marketing Statistics |
A majority of marketers see sharing content as a way to demonstrate thought leadership...


Both consumers and marketers are faced with an ever more fractured media landscape in which informative and engaging content can be hard to find. But enterprising marketers are taking the reins and curating their own content in the hopes of providing the material that their customers are searching for.

These days, almost all marketers are finding, filtering and sharing content, according to content curation services provider Curata. In a March 2012 poll of more than 400 US marketers and agencies that sold to business-to-business and business-to-consumer companies, Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with a potential customer.

The survey also found that 85% of respondents viewed the main objective of content creation as establishing thought leadership. Building a brand’s visibility and buzz was a close second, at 80%.

Time constraints are emerging as the biggest difficulty marketers face in content curation. Three-quarters of respondents did not have enough time to devote to the process, an understandable situation given that more than half of marketers said they were manually hunting for appropriate content on third-party sites. And an almost equal number of respondents, 73%, said their biggest challenge was creating original content to be shared.

Social media has emerged as the platform of choice for sharing content—76% of marketers said they used a social network as the main channel for content distribution. But it’s not enough to simply share content. Curation must be performed on a regular basis, and with quality content, in order to interest consumers and keep them engaged.

Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Join the over 750 companies already benefiting from eMarketer’s approach. Learn more.

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20 Revealing Stats, Charts, and Graphs Every Marketer Should Know

20 Revealing Stats, Charts, and Graphs Every Marketer Should Know | Internet Marketing Statistics |
Read 20 of the most telling inbound marketing statistics and data points that will help position your progress against other marketers.


1) Research is a vital part of online shopping.

79% of online shoppers spend at least 50% of their shopping time researching products. This makes sense as consumer research has drastically increased with the adoption of new technologies, which keep shaping our shopping behaviors.


2) 89% of marketers are maintaining or increasing their inbound marketing budgets.

This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report. The overwhelming majority of surveyed marketing professionals said that they are planning on keeping their investment in inbound marketing stable.


3) Inbound remains more cost-effective than outbound marketing.

Inbound marketing costs 61% less per lead than traditional, outbound marketing. This is another data point that has remained consistent throughout the last couple of years.


4) Search engines are often a starting point for product research.

This means you should still invest some marketing effort in optimizing your pages for search. Ensure you are ranking for the keywords that bring you quality leads and customers.


5) More web pages mean more leads.

Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. By creating more offers and blog articles, you create more opportunities to rank in search engines.


6) 80% of email marketers send the same content to all subscribers.

Marketers seem to be recycling the content they send to their email database. Why, you ask? Well, marketers might only be blasting out promotional emails in which the content stays the same. Or, some might not be actively doing email list segmentation, which would require sending different content to different recipients. As a serious marketer, you should strive to expand your content library so you can pick and choose what offers to use to nurture your various buyer personas.


7) B2B marketers use email segmentation heavily.

84% of B2B marketers use segment targeting in their email campaigns. This is a key email marketing tactic to increase email click-through rates and conversions.


8) More and more people report reading email on mobile devices.

In our Science of Email Marketing study, over 80% of respondents reported that they are reading email on mobile devices. This means your emails should be optimized for mobile viewing. That means you can't rely on images to tell your story via email, but must write compelling email copy to cater to all email recipients.


9) Social media & blogging generate real customers.

57% of the respondents in HubSpot's State of Inbound Marketing study reported that they have acquired a customer through their company blog, 62% through LinkedIn, 53% through Facebook, and 44% through Twitter. This data supports the argument for investment of marketing time and resources in blogging and social media.


10) Social media adoption has grown drastically in the U.S.

Social media use in the U.S. has increased by 356% since 2006. Facebook, Twitter, LinkedIn and other social networks have penetrated different generations who all share the need for staying connected and exchanging information online.

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