Insurance 2.0

Business and political leaders are increasingly asking schools to integrate development of skills such as problem solving, critical thinking, and collaboration into the teaching and learning of academic subjects. Collectively these skills are often referred to as “21st century skills” or “deeper learning.”

Via Nik Peachey

What good are these technologies? According to a recent infographic from Mzinga, Teradata Aster, and The Center for Complexity in Business, most companies (64%) are primarily using these platforms for Marketing/Customer Experience.

 

The rest are tinkering with customer support, employee collaboration and sales:
64% for marketing initiatives
47% for customer support
39% for employee collaboration
27% for sales

No real surprise there, but the growing number of platform users and uses does suggest that social business initiatives are at long last becoming more important to business in general. Hallelujah, guys! We’re getting closer and closer to the idea that it’s not social business, it’s just business.

Via Marcia Conner

"Learn how to improve business collaboration through social solutions http://t.co/vk64zIFh #mspartner ^KD"...

 

Interesting article, though I would be surprised if the comparative level of ignorance of enterprise social media tools compared to their consumer versions is as prevalent as the article suggests. I suspect the still disappointing adoption rates of enterprise social strategies has less to do with ignorance and more to do with the simple difficulty of making them successful.

 

I also suspect that the more successful strategies are the more deliberately disruptive ones - in all senses of the word. And disrupting a culture, business model or industry is, challenging though it may be for any established firm to consider, rather the point of the exercise.