Innovation

Have you ever wondered where you or your children may be living in 2050?
Experts predict that by then three-quarters of the world's population will live in cities. For part of its Tomorrow's Cities season the BBC takes a look through the crystal ball to imagine what city life might be like in 40 years' time.

Find more details at the interactive graphic at the link.

One of the most common complaints senior executives have about disruptive innovation is its seemingly snail-like pace. How is it, they wonder, that it takes us forever to pursue ideas that promise to create new markets when the world seems to be innovating at a dizzying pace?

What to break some rules ...

Today’s most innovative companies recognize that it is not unique technology or features alone that drive winning innovations, but the value and impact that those innovations contribute to their customers. Just as marketers must now engage in intimate social media conversations with consumers, R&D must utilize new methods & processes, operating closer to their end user than ever before.

By leveraging Open Innovation throughout each phase of the development process enterprises can ensure that their output is relevant and authentic, thereby de-risking projects and increasing the likelihood of market success.