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InfraRed Digital
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Parking charges and fines are enough to drive motorists apoplectic, but a 12-month project using big data in Los Angeles means a different approach may be more effective.
Ed Fullman's insight:
Example of Big Data applied to Municipal issues to uncover patterns of use. This solution seems as much profit oriented as a social solution, but the application does denote big possbilities when aimed at hunger, education, homelessness, etc. 
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The benefits of strategic planning in getting started in big data.
Ed Fullman's insight:
An article on McKinsey's high-level approach to strategic planning for data. The article focuses on the need for organizational alignment, but exposes the weaknesses of a traditional, "full-scale" approach to strategic planning versus a more modern, lean engineering, approach to planning delivering the right amount of effort to learn, adapt, and move foroward.
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Ed Fullman's insight:
ABI Research predicts spending on Big-Data to hit $114B by 2018. Interestingly they predict 50% will go to salaries. Assuming the average fully weighted salary involved is a high $160,000 that would mean a need for 350,000 professionals. Where will they come from?
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Retailers that implement a big data strategy can achieve a 60% increase in their margin as well as boost employee productivity by 1%, meaning there should be no reason not to move forward with big data.
Ed Fullman's insight:
Great vendor agnostic article on the opportunities for retailers with Big Data.
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Ed Fullman's insight:
Interesting article citing the indiscriminate application of big data without human decision-making is a problem needing focus. The problem seems like a lack of strategy and planning versus poor application or an operations problem.
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Wikibon's analysis of enterprise big data, including background and history, components of big data processing, and the business case for big data processing
Ed Fullman's insight:
David Floyer does a great job in this article describing the value of enterprise big-data. Give special attention to the last graph which describes the time to ROI on Data Warehouse projects versus Big-Data Analytics projects.
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Way back in October 2012, mere days before Hurricane Sandy filled our basement with five feet of water, the nice editors at O’Reilly Media asked me to write... ("Tactics in search of a strategy" --> love this description.
Ed Fullman's insight:
These are some great ebooks to begin to get a grasp on big-data technologies.
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Google has been tracking logged in users for years for their own purposes. The Google AdID allows marketers to learn a portion of what Google knows.