๐ How Indians Invest Their Hard-Earned Money ๐ธ
Ever wondered where Indiaโs savings go?
A recent breakdown of asset class preferences among Indian investors reveals a clear trend:
๐ Real Estate โ 51.3% Indiaโs love for physical assets remains unmatched. Even today, more than half our investments are locked in real estate. Best returns and asset class.
๐ฅ Gold โ 15.2% Tradition over trend! From weddings to wealth storage, gold remains our timeless favourite.
๐ฆ Bank Deposits โ 13.3% Despite low returns, many still find safety in FDs & savings accounts. But is your money really growing?
๐ Equity โ 5.8% The most under-penetrated asset class. Despite Indiaโs booming stock market, only a fraction trusts equities. A missed opportunity? ๐น
๐ผ Insurance, PPF & Pension โ 11.4% combined Stability > Growth. These are great for long-term security but arenโt ideal for wealth acceleration.
๐ต Cash โ 3% Still being stashed under mattresses and safes!
โธป
๐ My Take: India is at a tipping point. With growing financial literacy and digital access, thereโs a massive shift coming in how the next generation invests.
๐ฅ Itโs time to: Rethink how we allocate capital ๐ Educate around modern asset classes
๐Balance tradition with returns ๐๐
๐ง Letโs help India move from safe to smart investing.
โธป
๐ How are you investing your money? Is your portfolio future-ready?
As viral videos of Indian tourists performing garba at airports and global landmarks spark fresh controversy, a larger debate has emerged - are Indian travellers being unfairly stereotyped, or is there a real etiquette problem when millions travel abroad?
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Indian Tourists | Garba At Airports | Travel Etiquette Debate | Viral Travel Videos | Indian Travelers Abroad | Cultural Expression | Tourism Controversy | Airport Behavior | Global Landmarks | Social Media Viral Videos | Firstpost | World News | News Live | Vantage | Hem Saroya | News
Vantage is a ground-breaking news, opinions, and current affairs show from Firstpost. Catering to a global audience, Vantage covers the biggest news stories from a 360-degree perspective, giving viewers a chance to assess the impact of world events through a uniquely Indian lens.
By breaking stereotypes, Vantage aims to challenge conventional wisdom and present an alternative view on global affairs, defying the norm and opening the door to new perspectives. The show goes beyond the headlines to uncover the hidden stories โ making Vantage a destination for thought-provoking ideas.
Vantage airs Monday to Friday at 9 PM IST on Firstpost across all leading platforms. โ Subscribe to Firstpost channel and press the bell icon to get notified when we go live. https://www.youtube.com/@Firstpost
China's tourism problem emerged from sudden prosperity. Ours emerges from sudden prosperity filtered through a society shaped by hierarchy, scarcity, low trust, and an intensely transactional relationship with status.
โWhatever you can rightly say about India, the opposite is also true.โ The old Joan Robinson line still works because India has a way of defeating neat summaries. Most national averages come with broad patterns, outliers and warnings.The latest Sample Registration System data is one such mirror.
French spirits giant Pernod Ricard remains locked out of one of India's most important alcohol markets after the Delhi High Court upheld a government decision to deny the company a wholesale liquor licence, extending a regulatory battle that has dragged on for more than three years.ย
Zydus Wellness: Vaibhav Sooryavanshi, the 15-year-old IPL batting sensation, is attracting top brands for endorsements amid a changing cricket landscape. Learn how his emerging brand value and performances are reshaping the endorsement scene.
India is the world's largest producer of perfume by volume. Walk into any Indian luxury fragrance store & you would never guess that.
The brands that set the global benchmark for fragrance packaging understood something early on. The bottle is not the wrapper. It is the product.
๐ The CHANEL No. 5 bottle was designed in 1921 and has barely changed in 100 years. ๐ TOM FORD bottles are built heavy enough to feel like a paperweight on a desk. ๐ The Jo Malone London box has its own resale market on eBay.
Now look at what India is sitting on.
A market crossing 1.25 billion dollars, heading to 4 billion by 2030. A fragrance tradition over a thousand years old. Kannauj has been distilling roses, mitti, and sandalwood for centuries.
And yet the bottle still looks as if it were drawn in a Paris studio.
Then look at the brands quietly changing that.
๐ Bombay Perfumery built a following around a fragrance called Chai Musk, in a bottle that feels like Bombay. ๐ NASO Profumi pairs Indian rose and mitti with packaging that does not apologize for being Indian. ๐ NEESH Perfumes ships premium fragrance globally with a story rooted in old Lucknow.
The bottle is no longer pretending to be French.
For 20 years, we have made boxes for Indian perfumes, attars, jewellery, and whisky. The brands that win never ask the box to look international. They ask it to look like them.
Which Indian fragrance bottle made you stop and pick it up? | 13 comments on LinkedIn
Korean skincare, popularly known as K-Beauty, has taken the global beauty world by stormโand India is no exception. Rooted in a ritualistic approach that emphasizes healthy, glowing skin, K-Beauty is influencing Indian skincare routines like never before.
Indian consumers are shifting spending habits, buying everyday goods less frequently but spending more per shopping trip due to inflation. Discover how this impacts categories like snacks and noodles.
India Tourism Sector and Iran War: Prime Minister Modi's call to curb foreign travel for a year aims to boost domestic tourism, conserve foreign exchange, and reduce the import bill amid the West Asia crisis. Industry experts anticipate a surge in local travel, benefiting airlines, hotels, and tour operators. This initiative could also foster infrastructure development and job creation within India.
Deloitte India report reveals Indian consumers balancing aspirations with prudence, driving purposeful spending trends. Read more about evolving consumer behavior.
Indians are arrogant, but far from rich. Thatโs why we have become the worldโs least welcome visitors. People may tolerate a rich fool. But nobody likes a fool who doesnโt have much money.
IKEA has launched a new product development centre in India, marking a significant shift from sourcing to creating tailored home furnishing products for both local and global markets. This new initiative strengthens IKEA's commitment to local manufacturing and design.
Discover how the current heatwave and school holidays are driving a significant sales surge for mall retailers, with insights from industry leaders on consumer trends and indoor shopping habits.
The next business revolution of India will rise from cities like Varanasi, Lucknow, Indore, Surat, and many more.
Tier-2 and Tier-3 cities are becoming the new centers of opportunity, where industries like Travel, Healthcare, AI services, and Corporate expansion are rapidly growing.
These cities still value:
โ Trust โ Relationships โ Emotions โ Real human connection
In the next 3 to 5 years, Indiaโs growth story will not be limited to metro cities alone.
Companies are now searching not only for degrees, but for people who can communicate, adapt, and solve real problems.
India is changing.
And this time, small cities will not follow growthโฆ
Explore the hottest viral perfume trends in India for 2025, covering Instagram Reels and YouTube. Discover citrus, gourmand, sustainable, and unisex fragrances.
Rising Disposable Income, Expanding E-Commerce, and Growing Demand for Stylish and Technologically Advanced Watches Are Transforming Indiaโs Watch Industry
Indiaโs fast-rising travelling consumer base, growing appetite for premium experiences and distinctive shopping behaviours came under the spotlight during the TFWA Market Watch India workshop.
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