Impact Brand Journalism
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Impact Brand Journalism
This isn't your father's brand journalism.
Curated by Brock N. Meeks
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“Creativity trumps experience” – Prezi CEO Peter Arvai on storytelling, science and success

“Creativity trumps experience” – Prezi CEO Peter Arvai on storytelling, science and success | Impact Brand Journalism | Scoop.it
Online zooming presentation software maker Prezi recently announced important new numbers – 29 million users, (RT @VentureVillage: “Creativity trumps experience” – Prezi CEO Peter Arvai on storytelling, science and success
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20 Tools and Apps for Digital Journalists

20 Tools and Apps for Digital Journalists | Impact Brand Journalism | Scoop.it
A collection of some of the best storytelling, search and productivity tools and apps for journalists
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Juliana Loh's curator insight, October 7, 2013 3:28 PM

Journalist are an interesting breed. They've got to be fast and nimble, insightful, curious and oftentimes courageous to ask the 'big questions'. Here are some helpful apps (I've tried most of them) via Shannon Emmerson

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What the Man Who Invented the Rolling Stones Can Teach You About Branding

What the Man Who Invented the Rolling Stones Can Teach You About Branding | Impact Brand Journalism | Scoop.it
Andrew Loog Oldham, the manager and producer of the Rolling Stones from 1963 until 1967, still considers his work in branding the world's greatest rock band—he essentially built their image from the ground up—to be all but unsurpassed.
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What Craft Beer Can Teach You About Storytelling

What Craft Beer Can Teach You About Storytelling | Impact Brand Journalism | Scoop.it
Craft breweries often have a unique history, enabling them to tell innovative brand stories across different media platforms. But is there room for Big Beer? (How authentic is the story behind your brand?
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Journalism for Navigating Uncertainty: The Possibility Principle

Journalists have a unique role as storytellers, influencing the cultural narrative that weaves society together. Through my work in organizations, I know that when the stories people tell about the organization change, so does the culture.  The same holds true on the scale of a society. 

 

Brock N. Meeks's insight:

From the piece:

 

"Though much of our current narrative is filled with stories that increase polarization, journalism educators and professional journalists are re-thinking dualistic -- us versus them -- models of storytelling.  Even investigative journalism, with its gotcha reputation, is increasingly including solutions."

 

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Digital Storytelling | Social Media Today

Digital Storytelling | Social Media Today | Impact Brand Journalism | Scoop.it
So what kind of structure works and what is the right dynamic to achieve success? It begins with listening. Understanding what your audience is interested in and how they want to interact with your brand.
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Four Steps to Build Brand Awareness Through Storytelling

Four Steps to Build Brand Awareness Through Storytelling | Impact Brand Journalism | Scoop.it
Four Steps to Build Brand Awareness Through Storytelling Read more at : http://t.co/QIs5c5llOj
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Margossian's curator insight, May 4, 2014 1:45 PM

This article talks about the power of storytelling to build brand awareness. We discussed the power of online story campaigns in class and this article does just that. Essentially traditional messages in the old broadcast style, only showcase your product and promote the need of the product. This technique can be overlooked and forgotten, which in turn can be rendered as ineffective. An example of successful story telling that we discussed in class and the article mentioned as well would be " Dove's real beauty sketches, which super-charged the brand awareness and loyalty, without mentioning any dove products. The shift from broadcast messaging to storytelling allows brands to increase their permanence and be related and applied to real life occurrences. When audiences can see how a product can function as something that can create a story in their life, they are more inclined to relate to it. The article states that the four steps to build brand awareness are craft your myth, know your hero, live your story, and practice makes perfect. If a brand can incorporate these four steps into the story they are promoting, this can result in positive results as well as and on living presence for the brand. 



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Strategy Storytelling - A Primer - The Alpha Strategies

Strategy Storytelling - A Primer - The Alpha Strategies | Impact Brand Journalism | Scoop.it
Strategy storytelling is coming on fast. It is the next big thing in strategy and the future of strategy communication. Research shows that strategy understanding is at an awful low throughout the organization.
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VIDEO: How Tim Pool Created ‘Phone-and-Drone’ Journalism

VIDEO: How Tim Pool Created ‘Phone-and-Drone’ Journalism | Impact Brand Journalism | Scoop.it
"Phone-and-drone" journalist Tim Poo, is one of the speakers at the second annual The Future of StoryTelling summit in New York City on Thursday, October 3rd.
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Brand Storytelling: 4 Steps to Emotionally Connecting with Your ...

Brand Storytelling: 4 Steps to Emotionally Connecting with Your ... | Impact Brand Journalism | Scoop.it
Brand Storytelling | Good stories inspire us. Often, memorable brands are the ones that tell us a good story. This story is authentic – and human.
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Storytelling for Marketers: Connecting the Dots

Storytelling for Marketers: Connecting the Dots | Impact Brand Journalism | Scoop.it

Challenge what you think you know... there's a real method to the madness of storytelling for business.

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Why You Should Incorporate Storytelling Into Your Email Campaigns

Why You Should Incorporate Storytelling Into Your Email Campaigns | Impact Brand Journalism | Scoop.it
Why You Should Incorporate Storytelling Into Your Email Campaigns http://t.co/gOZybWHM2y via @B2Community
Brock N. Meeks's insight:

Don't forget to hit the link to the TED talk near the bottom of this story.  It's from a talk given by the writer of all three Toy Story movies.  He gives you personal story-telling tips.

 

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How One Do-Gooder Startup Is Using Storytelling To Get People To Care About Its Brand

How One Do-Gooder Startup Is Using Storytelling To Get People To Care About Its Brand | Impact Brand Journalism | Scoop.it
The elegant Soma water filter is adding an extra benefit: buying one now gives money to clean water in Africa.
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Turn Customers Into Heroes: 7 Storytelling Tips

Turn Customers Into Heroes: 7 Storytelling Tips | Impact Brand Journalism | Scoop.it
"Make your customer the hero of your story" was one of the biggest takeaways from Content Marketing World, but how do your operationalize that goal? Here's 7 tips
Brock N. Meeks's insight:

From the piece:

 

"Who is the hero in your story? Perhaps it’s your customer’s customers. Customers face challenges. Evil forces get in their way,  creating obstacles and drama. Real life often distracts our hero. Sometimes those evil forces are bad habits or the old ways of doing things."

 

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Business Storytelling: Fact or Fiction? Do You Believe the Story You Tell?

Business Storytelling: Fact or Fiction? Do You Believe the Story You Tell? | Impact Brand Journalism | Scoop.it
Business storytelling isn't simply about the stories that you tell; it's about the story that you believe. This resonates as much with you and your business colleagues as it does with your audience.
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Why Agencies and Brands Need to Embrace True Storytelling

Why Agencies and Brands Need to Embrace True Storytelling | Impact Brand Journalism | Scoop.it
To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling.
Brock N. Meeks's insight:

This is a really great piece from AdWeek.   From the article:

 

"The difference? Stories rely on the intended audience to develop their own imagery and detail to complete and, most importantly, to co-create, whereas content does not. Content is primarily created in the internal mind of the content originator, with no heed to the mind or to the context of the audience."

 

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The Psychological Science of Storytelling

The Psychological Science of Storytelling | Impact Brand Journalism | Scoop.it
Brock N. Meeks's insight:

From the piece:

 

"For me, it has become a hard fact of life – if you’re a good storyteller, good things come to you, and people want to be around you. It seems like the most popular people are often the best storytellers, and if you’re a good storyteller, you’re probably good at other things too. But just how do stories have such amazing effects on our lives?"

 

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How B2B Marketers Can Use Storytelling to Reach a Busy, Distracted Audience

How B2B Marketers Can Use Storytelling to Reach a Busy, Distracted Audience | Impact Brand Journalism | Scoop.it
As a close observer may well spot, we're slightly obsessed with B2B storytelling here at LookBookHQ. Why is storytelling important for B2B marketers? What does it really mean in 2013? How does a B2...
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University of Oregon students embrace iPad-only publication, challenge traditional storytelling methods | Poynter.

University of Oregon students embrace iPad-only publication, challenge traditional storytelling methods | Poynter. | Impact Brand Journalism | Scoop.it
Create. Inform. Engage. | Journalism training, media news & how to's (#mma University of Oregon students embrace iPad-only publication, challenge ... -...
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12 Tips to Perfect the Art of Storytelling

12 Tips to Perfect the Art of Storytelling | Impact Brand Journalism | Scoop.it
All the best insights and advice from our last live discussion on the effective use of storytelling in content marketing (12 consejos para perfeccionar el arte de contar #storytelling http://t.co/oevw7qOpkw...
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Four Steps to Build Brand Awareness Through Storytelling

Four Steps to Build Brand Awareness Through Storytelling | Impact Brand Journalism | Scoop.it
By Guest Author, Jonah Sachs, CEO of Free Range StudiosGone are the days when brands could just broadcast their message and reach their audience.
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NGOs That Use Vine for Creative Storytelling

NGOs That Use Vine for Creative Storytelling | Impact Brand Journalism | Scoop.it
There are also nonprofits and NGOs that are early adopters of Vine and are already using it to share stories about their work in the field, their social media milestones, and to further their brand in mini video snapshots.
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Storytelling During the Branding Process will Make or Break A Brand

Storytelling During the Branding Process will Make or Break A Brand | Impact Brand Journalism | Scoop.it
Learn how to create a memorable and authentic story about your brand to ensure your target audience will always remember your brand online or offline.
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The Change: Video Storytelling and the Rise of the DSLR

It happened so fast. The change. One day, photojournalists were just doing their thing. Shooting daily photos for their newspapers. Maybe even an odd photo story or two. A lucky day was getting a p...
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