СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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What Happens in One Minute on the Internet? [Infographic]

What Happens in One Minute on the Internet? [Infographic] | СписаниеТО Интернет Маркетинг | Scoop.it
As millions of new Internet users log on every month, the numbers relating to the flow of information becomes ever more staggering.


An infographic from analytics software provider Domo, attempts to quantify just how much data is generated in one minute online.

Compare it to Domo’s similar infographic from two years ago to see just how much more we’ve crammed into a minute...

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Jacques Morin's curator insight, April 24, 2015 9:57 AM

Wow, ça bouge sur internet en une minute!!!

Mike Allen's curator insight, April 25, 2015 5:54 AM

different psychology attracts different users - obvious - but finding out details will energise your response rate. One ad won't do for all

Thomas Sowell's curator insight, October 12, 2016 8:31 PM
It is amazing what information is out there on the internet.
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12 Stats that Will Improve Your Facebook Marketing

12 Stats that Will Improve Your Facebook Marketing | СписаниеТО Интернет Маркетинг | Scoop.it
There are plenty of stats relating to Facebook advertising.
For instance, did you know that a typical ROI from Facebook Ads in Ecommerce is 152%?
Or that Facebook is rumored to be charging $2.5m for TV-Style ads?
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21 Resources for Designers to Sharpen Their Basic Coding Skills

21 Resources for Designers to Sharpen Their Basic Coding Skills | СписаниеТО Интернет Маркетинг | Scoop.it
No matter what you are doing sharpening your skills is really important. Today we'd like to offer you 21 resources where you can improve your coding skills.
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11 of the Best Branded Vines & Instagram Videos for March 2015

11 of the Best Branded Vines & Instagram Videos for March 2015 | СписаниеТО Интернет Маркетинг | Scoop.it
As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at 11 of the best mini-trailers and ads on the main micro-video platforms from the past month.
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Using Twitter Analytics to Measure Your Social Campaigns

Using Twitter Analytics to Measure Your Social Campaigns | СписаниеТО Интернет Маркетинг | Scoop.it
If your brand or business is using Twitter as part of your Social Media campaigns, how do you currently track or monitor engagement and results?
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The complete guide to Medium for marketers

The complete guide to Medium for marketers | СписаниеТО Интернет Маркетинг | Scoop.it
This post first appeared on Buffer. Imagine starting a blog with zero overhead. Imagine having a place online to write your thoughts, tips, and learnings and share with a built-in audience and an immediate potential for viral traffic.
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Hashtags: How to Use them, and How You Shouldn’t

Hashtags: How to Use them, and How You Shouldn’t | СписаниеТО Интернет Маркетинг | Scoop.it

Hashtags are a big part of our interaction on social media every day. However, I doubt most users have actually grasped the concept of hashtags, how to use them and what they actually offer readers in terms of relevance or context. A simple hashtag can go a long way, and make your content travel a long way as well! It’s imperative that we all learn how to use hashtags as well as how NOT to use them. Here we go....

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Steve Whitmore's curator insight, April 22, 2015 9:29 AM

Do you take advantage of #hashtags when you post?  What else could you do with them?

Miguel Damiani's curator insight, April 22, 2015 10:38 AM

Algunos consejos para hacer buen uso de los Hashtags. Bueno es conocerlos

Agence Incomm's curator insight, April 28, 2015 11:06 AM

Petit rappel sur ce qu'est le hashtag, sa fonction, et la façon dont il faut l'utiliser.

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The Content Marketing Ecosystem Is at a Crossroads

The Content Marketing Ecosystem Is at a Crossroads | СписаниеТО Интернет Маркетинг | Scoop.it

Brands like Intel, Ben & Jerry’s, Netflix, GE, AARP, Ford, NYT, American Express and many, many others have figured out that search and social aren’t the only way to get content seen. These brands are not beholdened to the marketing stack for visibility, and you don’t have to be either.

 

The time to experiment with the above channels of content promotion is now. Everyday spent not incorporating the above earned and paid channels is another day of solely relying on the marketing technology stack to drive content visibility. Now’s the time to figure out what works and what doesn’t so you can drive the traffic, audience, conversions and, ultimately, the return needed to justify content marketing for the long haul....

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Dwight Holcomb's curator insight, April 23, 2015 12:27 PM

One of the greatest challenges in marketing is identifying the best tools to use from the large volume of resources which now exist.

GloriaC's curator insight, May 13, 2015 7:28 AM

Articolo molto interessante per capire il marketing dei grandi brand, tra cui Netflix che è un must dell'intrattenimento.

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6 Cool Company Blogs Everyone Will Enjoy Reading

6 Cool Company Blogs Everyone Will Enjoy Reading | СписаниеТО Интернет Маркетинг | Scoop.it
When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun ... I turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works. (Perhaps a little too well.) And watching them grow has been a master class in what a customer-driven company should look like.
Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me. One they turn to when they need to re-ignite their fires, so to speak.

For this post, that's exactly what I did, with a particular focus on blogs. I asked other inbound marketers to name companies they think are rocking their blogs the way we'd all like to. I left out the obvious suspects -- we all know Moz, KISSmetrics, and other, similar are amazing at the whole inbound thing. But if I’ve left out your favorite company, please share it in the comments or on our thread on Inbound.org.
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Jeff Domansky's curator insight, April 22, 2015 3:10 PM

A little blogging inspiration from Hubspot.

Leah Huisman's curator insight, April 28, 2015 6:38 AM

Nice marketing blog 

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Why Context is King – The Connection and Impressions of Context and Content

Why Context is King – The Connection and Impressions of Context and Content | СписаниеТО Интернет Маркетинг | Scoop.it

Brands keep pumping out content, hoping that the sheer volume will help to make up for lower quality standards. We all know that it’s not a long-term strategy but, because it’s working right now, many brands are happy to keep feeding the content monster.


Many businesses fail to realize that having copious amounts of content isn’t going to rank them high on search engines, it’s the high-quality and context of your content that will. Some businesses are learning that its context, not content, that’s king....

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Jeff Domansky's curator insight, April 23, 2015 2:11 AM

Context, not content, that’s king. And, here's why it matters.

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8 Inspiring Visual Content Marketing Quotes and Tips from the Experts

8 Inspiring Visual Content Marketing Quotes and Tips from the Experts | СписаниеТО Интернет Маркетинг | Scoop.it

Content has evolved through the years and visual has become the norm throughout much of the web. In fact, according to the recent Content Marketing Institute study, 60% of business-to-consumer marketers will prioritize creating visual content for their brand this year. Whereas on the consumers’ side, research shows that 44% of respondents to a 2012 study by ROI Research said they are more likely to engage with brands if they post pictures.

 

These numbers only mean that if you’re still not harnessing the power of visual media in marketing, you are behind and missing out!

 

So if you’ve decided to kickstart your visual media strategy today, these 8 shareable words of wisdom from leading content marketing experts are just what you need!...

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John Caswell's curator insight, April 23, 2015 3:55 AM

See!

Christine Briatte's curator insight, April 23, 2015 8:29 AM

A dupliquer aussi en #BtoB

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Curate To Educate: From Online Courses to Full Learning Programs

Curate To Educate: From Online Courses to Full Learning Programs | СписаниеТО Интернет Маркетинг | Scoop.it

Click here to edit the content

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candy68's curator insight, April 7, 2015 2:18 AM

cada vez es mas sencillo crear tu propio curso online...e incluso tu propia colección de cursos

Stephen Dale's curator insight, April 7, 2015 6:12 AM

A couple of great finds from master Curator Robin Good. As he notes

 

"This is an interesting trend as in the past most tools to deliver educational content relied on the author creating and posting only his own materials. The fact that you can now include valuable content published by others opens up the gates both for the curation of lots of existing content into useful learning courses as well as for the issues of whether and how to compensate curated content from others"

 

Reading time: 5mins

Filomena Gomes's curator insight, April 18, 2015 9:57 AM
Robin Good's insight:

 

New interesting tools make it possible to create online courses and full online learning programs, by drastically simplifying the design process while providing simple tools to curate and bring together valuable existing content already published online.

 

The first I'd like to bring to your attention is Classmill, which makes it very easy to create online courses by providing a very simple and intuitive interface and allowing the author to add with ease his own texts, as well as images, links and video clips coming from elsewhere on the web. Anyone can publish an online course and make it visible to everyone. Only those who register and join in can see the full contents and can participate in the integrated discussion area for the course.

 

The second one is Learnyst, which goes one step beyond Classmill by facilitating the creation of a full online school with multiple courses and the ability to charge for selected ones. 

 

Both tools are extremely easy to use, and allow the assembly of existing materials, whether owned or produced by others. 

 

This is an interesting trend as in the past most tools to deliver educational content relied on the author creating and posting only his own materials. The fact that you now can easily include valuable content published by others opens up the gates both for the curation of lots of existing content into useful learning courses as well as for the issue of whether and how to compensate curated content from others. 

 

This economic issue though, does not preclude tons of free high-quality content to be re-used and showcased in many new free learning courses and it provides those who want to learn with even more non-commercial alternatives to master their favorite topics. 

 

Takeaway: You are going to see more of these tools and more subject-matter experts create valuable learning resources by bringing together key relevant content produced by others while adding tangible value, perspective and context.

If you have a strong passion or expertise it's time to start thinking about building your own online school. 

 

 

Check out these two tools:

- Learnyst

- Classmill

 

Other curation tools for learning moving in the same direction:

- Gibbon

- Learnist

- Educrate

 

More content curation tools organised in categories:

https://contentcuration.zeef.com/robin.good ;

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Content Curation Takes Time

Content Curation Takes Time | СписаниеТО Интернет Маркетинг | Scoop.it

 

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Gust MEES's curator insight, April 18, 2015 9:05 AM

Learn more:


https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/


https://gustmees.wordpress.com/2014/02/20/curation-tips-and-tricks-with-scoop-it-rescoop-and-tags/


https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/



Filomena Gomes's curator insight, April 18, 2015 9:52 AM
Robin Good's insight:

 

 

Notwithstanding the viral content-marketing tam-tam keeps selling the idea of content curation as a miracle-shortcut to work less, produce more content and get all of the benefits that an online publisher would want to have, reality has quite a different shade.

To gain reader's attention trust and interest, it is evidently not enough to pull together a few interesting titles while adding a few lines of introductory text.

 

Unless your readers are not very interested themselves into the topic you cover, why would they take recomendations from someone who has not even had the time to fully go through his suggested resources?

Superficially picking apparently interesting content from titles or even automatically selecting content for others to read is like recommending movies or music records based on how much you like their trailers or their cover layouts.

 

Can that be useful beyond attracting some initial extra visibility?

 

How can one become a trusted information source if one does not thoroughly look and understand at what he is about to recommend?

This is why selling or even thinking the idea of using content curation as a time and money-saver is really non-sense.

Again, for some, this type of light content curation may work in attracting some extra visibility in the short-term, but it will be deleterious in the long one, as serious readers discover gradually that content being suggested has not even been read, let alone being summarized, highlighted or contextualized.

Content curation takes serious time.

 

A lot more than the one needed to create normal original content.

To curate content you need to:

Find good content, resources and references. Even if you have good tools, the value is in searching where everyone else is not looking. That takes time.

Read, verify and vet each potential resource, by taking the time needed to do this thoroughly.

Make sense of what that resource communicates or represents / offers and be able to synthesize it for non-experts who will read about it.

Synthesize and highlight the value of the chosen resource within the context of your interest area.

Enrich the resource with relevant references, and related links for those that will want to find out more about it.

Credit and attribute sources and contributors.

 Preserve, classify and archive what you want to curate.

Share, distribute, promote the curated work you have produced. Creating it is not enough.


(While it is certainly possible to do a good curation job without doing exactly all of the tasks I have outlined above, I believe that it is ideal to try to do as many as these as possible, as each adds more value to the end result you will create.)

 

These are many more steps and activities than the ones required to create an original piece of content.

Curation is all about quality, insight and attention to details.

It is not about quantity, speed, saving time, producing more with less.

 
Robert Kisalama's curator insight, April 18, 2015 11:37 AM

truly Curation should not be  merely aggregating different links without  taking off time to reflect indeed it is very to end up like some one buying clothes impulsively only to realise you could have done without some of them.

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The web-monitoring check-list: What you should be watching

The web-monitoring check-list: What you should be watching | СписаниеТО Интернет Маркетинг | Scoop.it
This post is brought to you by Monitis, the quickest way to onitor and manage your websites, servers, networks, cloud systems & applications for performance and reliability.
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An Idiot-Proof Guide To Local SEO

An Idiot-Proof Guide To Local SEO | СписаниеТО Интернет Маркетинг | Scoop.it
Google’s Pigeon update dropped its proverbial payload on the UK at the very end of 2014.
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The most productive ways to waste your time

The most productive ways to waste your time | СписаниеТО Интернет Маркетинг | Scoop.it
This post originally appeared on the Crew blog. You’re a responsible adult.
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How to Remove the VerticalResponse Footer Logo from Your Emails

How to Remove the VerticalResponse Footer Logo from Your Emails | СписаниеТО Интернет Маркетинг | Scoop.it
Here in the VerticalResponse office we have lots of things with our logo on them - cups, banners, heaps of awards, tote bags, and of course t-shirts. We even designed a shirt for dogs.
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Facebook video is on course to steal YouTube’s video sharing crown

Facebook video is on course to steal YouTube’s video sharing crown | СписаниеТО Интернет Маркетинг | Scoop.it
Facebook video is big and it’s getting bigger. For the first time, YouTube really needs to worry about losing its position as the king of online video.
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The 14 best data visualization tools

The 14 best data visualization tools | СписаниеТО Интернет Маркетинг | Scoop.it
Nishith Sharma is the co-founder of frrole, a social intelligence startup. Raw data is boring and it’s difficult to make sense of it in its natural form. Add visualization to it and you get something that everybody can easily digest.
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​Infographics 101 - How to Create a Viral Infographic ​

​Infographics 101 - How to Create a Viral Infographic ​ | СписаниеТО Интернет Маркетинг | Scoop.it

Sharing your infographic online is no different. There are hundreds of thousand of infographics out there. In fact, if you search the term “infographics” in Google over 43 million search results populate. Everything from the latest blog post about infographics (like this one) to different tools and programs you can use to create an infographic appear in search results.So, how do you get your infographic to not only show up, but be shared across networks? Follow the below five steps, do even more research than necessary, and begin your road to virality....

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Jeff Domansky's curator insight, April 22, 2015 11:05 AM

Wouldn’t it be nice if everything you put time and effort into went viral? Here are the tips and tools you need to create infographics that matter.

Marco Favero's curator insight, April 22, 2015 11:51 AM

aggiungi la tua intuizione ...

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14 Awesome Free Resources to Drive More Traffic to Your Blog

14 Awesome Free Resources to Drive More Traffic to Your Blog | СписаниеТО Интернет Маркетинг | Scoop.it

Congratulations, you’ve started a blog for your business. Content Marketing is one of the key ways to drive online leads to your business, so you’re off to a good start.

But how can you find the best topics to write about, the best design tools and the best ways to distribute your content? Just as importantly, how can you do it all without breaking the bank?

Here at WiseStamp we feel your pain, so to help you grow your business we’ve collected 14 awesome free resources to help you grow your blog traffic. How do we know they are awesome? We’ve tried and tested them for ourselves, and we’ve only included the tools that we’ve seen have really made a difference to our blog traffic....

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Demand Marketing: Keep Your Marketing Efforts Afloat With Content Marketing, PR And Social Media

Demand Marketing: Keep Your Marketing Efforts Afloat With Content Marketing, PR And Social Media | СписаниеТО Интернет Маркетинг | Scoop.it

Demand marketing combines content marketing, public relations (PR), and social media to create the perfect outreach vessel, and this infographic dives right in on how this approach can be used to bring your message to the exact place you need it: right in front of your customers.

 

70 percent of consumers prefer getting to know a company via articles rather than ads. Don’t get lost at sea with your marketing plan – You need all three components in order to keep your ship afloat....

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Jeff Domansky's curator insight, April 23, 2015 1:21 AM

Integrating your social marketing gives you a better chance of success. This infographic provides excellent tips and stats to back up your case for content marketing.

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Infographic: 2015's Biggest Content Marketing Trends

Infographic: 2015's Biggest Content Marketing Trends | СписаниеТО Интернет Маркетинг | Scoop.it

Earlier this year, we tried to help you sound wiser at your next meeting by offering 10 content marketing predictions for 2015 from the pros. And now, with 2015 almost halfway through (and still no flying cars), we’re starting to see just how accurate some of those forecasts we're.

 

Visually and JBH offer some insights into the state of content marketing with a new infographic that includes stats from marketers and tips for boosting your content strategy....

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George Athan's curator insight, April 23, 2015 6:09 PM

It's important to realize that many people reading this will be behind the trend and chasing it without seeing results. Think about previous years when you heard how important it was to build your email list. If you jumped on that trend then you realized that by the time you built a big enough list to mean anything, that has become less effective.


Next you were told how Social Media was going to make a break your business. Many people chasing that trend did not reap the rewards they anticipated. Why? Is it because social media marketing isn't effective? Is it that the gurus were wrong when they told you that without SEO nobody would find your website? No. It's about timing. Just like this article when it's focusing on everyone's excitement of content marketing. What happens when EVERYONE focuses on content marketing? Just like everything else.. it becomes clutter and noise. Does this mean not to create valuable content for readers to consume? Absolutely not. My message to you is to get ahead of the trends, not follow them. 


The next trend is video. Create as many videos and as much content as you can. These assets will dominate in the next 3 years when everyone is sick of reading all this content. 

CIM Academy's curator insight, April 24, 2015 6:53 AM

Is content marketing the biggest trend in digital marketing? This infographic outlines a few insightful statistics for 2015.

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4 Reasons Why Content Curation Matters | Cision

4 Reasons Why Content Curation Matters | Cision | СписаниеТО Интернет Маркетинг | Scoop.it

When you think of content marketing, you may automatically think about ways PR professionals and marketers can create original content that will resonate with their audiences. And while that’s true, it’s important not to overlook the practice of curating and sharing content from respected influencers and brands in your industry.Why? Here are four reasons....

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Jeff Domansky's curator insight, April 19, 2015 10:43 AM
Content marketing isn't just about creating original content. It’s important to do content curation, the practice of sharing influencer and owned content.
Joseph Palumbo, MBA,'s curator insight, April 19, 2015 7:51 PM

Break through the noise by curating and adding content that your target audience will appreciate. 

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Content Curation from A to Z: An Online Course with Robin Good

Content Curation from A to Z: An Online Course with Robin Good | СписаниеТО Интернет Маркетинг | Scoop.it

Content Curation from A to Z, a short online learning program, 
with Robin Good 


March 13th, April 24th and May 15th, from 12 to 14 (EST) 

Three online classes to learn everything you need to know to become a great content curator. 

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Robin Good's curator insight, March 5, 2015 8:38 AM

 

Interested in being showcased the best and most inspiring examples of content curation online while having me guide you, step-by-step, in seeing when, why and how it is done?

Are you looking to get more relevance and visibility for a specific topic? 


Are you trying to gain more clout over your key competitors?  


Do you want to create true high value content for your customer and fan base that is one order of magnitude better from that of your competition?


Learn everything you need to know to start practicing the art of finding, organising and presenting the best news, information or resources on a specific topic for a specific audience with this three-class program with me, Robin Good.

      

Level 1 - Fundamentals - Art, Science and Workflow

Level 2 - Practicum - Discovery, RSS and Archiving

Level 3 - for Business - Marketing, Distribution, Monetization 

What will you learn in this course:     

1) Why content curation is the future


2) How content curation is going to affect marketing, publishing, learning and search


3) What characteristics are required to do good content curation


4) Which are great examples of content curation already
out there


5) How many types of content curation are there


6) Which are the different kinds of tools available


7) What tools to use


8) What are the steps to curate a newsradar, a collection or a directory of resources


9) Where to find valuable content and resources to curate


10) How to evaluate and vet content to be curated


11) What are the legal issues involved


12) How to format and contextualise curated content


13) How to add value


14) How and when to provide full credit and attribution


15) How to preserve and archive curated content


16) How to monetize curated content  



Dates of courses: 


Content Curation - Fundamentals*

Level 1 - Art, Science and Workflow Friday,

March 13th, from 12 to 14 (EST) 

*full video recording available


Content Curation - Practicum

Level 2 - Discovery, RSS and Archiving Friday,

April 24th, from 12 to 14 (EST)


Content Curation for Business

Level 3 - Marketing, Distibution, Monetization Friday,

May 15th, from 12 to 14 (EST)  

Time: 
From 12:00 to 14:00 EST (Eastern Standard Time) 

Price: 
Cost whole course: $249/person Discounted early-bird tickets are available for those who buy in advance. 

Individual classes: $99


  
Includes also:

Audio-video recording

PDF of presentation materials  

One 30-min consulting session with Robin Good  


Tickets and more info:

https://www.eventbrite.it/e/biglietti-content-curation-from-a-to-z-master-class-with-robin-good-15433946349 

  


If you are my reader on Scoop.it you can get a special 20% discount coupon. Use the code *ilovescoopittoo* (without the asterisks) when you sign-up here: 

https://www.eventbrite.it/e/biglietti-content-curation-from-a-to-z-master-class-with-robin-good-15433946349 


  
For more information or details contact: Ludovica.Scarfiotti@robingood.com




Caren Taubman Glasser's curator insight, March 6, 2015 11:43 AM

@Robin Good always has great information.  Check out his online classes to learn what you need to know about content curating.

Gonzalo Moreno's curator insight, March 6, 2015 3:42 PM

There's always teachers, and MASTERS, like R.Good!
:)