The Power of Word of Mouth Influencers: Your Existing Customers! | СписаниеТО Интернет Маркетинг | Scoop.it

Did you know that more than 4 out of 5 consumers value word of mouth recommendations over all other sources? Amazing isn’t it? The power of a trusted opinion!Local influencers are people Small Businesses should target.

 

This recent blog talks about the importance of connecting with local influencers to increase your word of mouth. There are 2 data points are worth considering:

- Consumer-to-consumer word of mouth generates more than double the sales of paid advertising (Source: McKinsey)

- 84% of consumers say they trust word of mouth recommendations from friends and family above all other sources of advertising. (Source: Nielsen)...

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Via Jeff Domansky