СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Rescooped by Nedko Aldev from Public Relations & Social Marketing Insight
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The Importance of Social Validation in Online Marketing

The Importance of Social Validation in Online Marketing | СписаниеТО Интернет Маркетинг | Scoop.it

Why Is Social Validation Important to Marketers?


The idea of social validation is important because self-propagating strategies are no longer as effective as they once were. People have grown to distrust brands, especially large corporations, and instead look to peer reviews and peer actions above any other means of justification. Cultivating social validation in a broad group can sharply increase the trust people have in your brand, and can make them far more comfortable doing business with you.


There are several reasons why social validation has such a powerful effect for businesses....

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Via Jeff Domansky
Nedko Aldevs insight:

 

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Jeff Domansky's curator insight, February 21, 2015 2:45 AM

Jayson Demers serves up some strategic thoughts on social marketing.

Marco Favero's curator insight, February 21, 2015 5:35 AM

aggiungi la tua intuizione ...

Rescooped by Nedko Aldev from Public Relations & Social Marketing Insight
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The Power of Word of Mouth Influencers: Your Existing Customers!

The Power of Word of Mouth Influencers: Your Existing Customers! | СписаниеТО Интернет Маркетинг | Scoop.it

Did you know that more than 4 out of 5 consumers value word of mouth recommendations over all other sources? Amazing isn’t it? The power of a trusted opinion!Local influencers are people Small Businesses should target.

 

This recent blog talks about the importance of connecting with local influencers to increase your word of mouth. There are 2 data points are worth considering:

- Consumer-to-consumer word of mouth generates more than double the sales of paid advertising (Source: McKinsey)

- 84% of consumers say they trust word of mouth recommendations from friends and family above all other sources of advertising. (Source: Nielsen)...

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Via Jeff Domansky
Nedko Aldevs insight:

add your insight...

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Jeff Domansky's curator insight, February 14, 2015 1:36 AM

Learn why word of mouth is such a powerful marketing force to be reckoned with.

Keepamericaheard Maria Catania's curator insight, February 14, 2015 1:55 AM

#wordofmouth

Alfredo Erba's curator insight, February 14, 2015 5:04 AM

Interessante approfondimento ma anche ennesima riconferma che lavorare bene sui clienti esistenti può rendere di più, e costare meno, che ricercare direttamente nuovi clienti.