СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Contribute To The Web Design Revolution in 2015

Contribute To The Web Design Revolution in 2015 | СписаниеТО Интернет Маркетинг | Scoop.it

Design Is Revolutionary
Don't have to be Steve Jobs to know design is revolutionary. Our Web Design Revolution feed on Scoop.it is one of our favorites. We love THINKING visual because most of us (save one poor CTO) are marketing geeks who visualize in our sleep.

If you visualize in your sleep consider contributing a Scoop or two or three to The Web Design Revolution in 2015. Several easy ways to contribute:

1. If you are on @Scoop.ituse the Suggest Feature. We appreciate all the great suggestions we've already received and promise a new focus on collaboration in 2015.

2. If you aren't on Scoop.it you are missing one of the best "do less, get more" tools we know, but you can still contribute ideas for stories we should include by:

email: martin(at)Curagami.com

Twitter: @Curagami

Call For Help NOW
Right now we are interested in creating a year-end mashup of all the web design predictions for 2015. If you have a favorite prognosticator and they write about what they think is going to happen in web design next year send us the link and we will mash your contribution up into a summary with early views going to contributors.

Thanks for a great year and hope you will contribute to The Revolution in 2015.


 

 


Via Martin (Marty) Smith, Jakarta Web Developer, malek
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Can't Buy Love And Other Painful New Marketing TRUTH

Can't Buy Love And Other Painful New Marketing TRUTH | СписаниеТО Интернет Маркетинг | Scoop.it

Can't Buy Love Rant
Are you as tired of the locust swarm offering 10, 000 or 100,000 followers for $5 as we are? We get it. We are AMERICANS damn-it and that means we get shit done FAST.

I used to be a Director of Ecommerce and worried about my job daily especially this time of year when plans moved from white boards to website and either came in or they didn't. Not coming in meant FAST pivots or look for work. My team and I got good at dancing for our means (lol).

EVEN if you could buy things that matter in today's new world of content is king, authority is queen and context matters you can't fool mother nature or Google. The math always wins. Think inflating your following by 10x in a few days might send up a red flag?

As much as I can RELATE and APPRECIATE our desire for a free lunch, better drugs, job security and love from millions I'm come today to bury Cesar not praise him. Cesar is old and left over and needs to GO.

Cesar is our belief in BIG IS BETTER even if big isn't real, true or honest. Cesar is our western belief in out ability to buy love. Our friends in the east know better.

Love comes from doing the no free lunch ditch digging that makes better people (we lucky few Internet marketers). We've long felt the real and most important "product" any website creates is a team capable of understanding how to win hearts, minds and loyalty online.

TRUST ME we keep looking for the shortcut too. The take this pill and lose 20 pounds or drink this magic potion, kiss a frog and become a prince is a powerful aphrodisiac.

 

Fairy tales were cool when we were 5. Believing in and subscribing to the most damaging fairy tale - that you can buy love - will hurt your marketing, brand and online trust.

If you can FOOL THEM, many still think, more power to you. The problem is the web is the world's biggest lie detecting amplifier. Would we love to have millions of connections, fans and supporters? Of course if only because such a following confirms our sweat equity and belief system - the karma of good people helping other good people.

We too can be tempted by the devil on our shoulder. We see and ascribe to the "Greater Good" theory instead of the Greater Fool theory. The greater good theory says karma gets repaid. Help others and you too will be helped. Treat others better than you want to be treated and you win the love you need to thrive.

The greater fool theory says a sucker is born every minute and so we should use the tools of mutually assured destruction or risk being left standing in the most important duck, duck, goose game of our lives.

The web is a daily battle between these two opposing armies. Hope you join team Curagami in the Greater Good army. If you are in the "Greater Fool" army you may win, but we still wouldn't want to live the SINGLE and ONLY life any of us are granted based on "a sucker is born every minute". Worked for P. T. Barnum until Cirque du Soleil leveled their circus karma so completely its never coming back (lol).M 


Via Martin (Marty) Smith
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Will Hubspot Change Moribund CRM Landscape? Yes

Will Hubspot Change Moribund CRM Landscape? Yes | СписаниеТО Интернет Маркетинг | Scoop.it

Posted by Serge Salager on TechCrunch Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble.   After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically. Salesforce officially put its $3.5 billion market …

Marty Note
WOW and WOW. Hubspot confirms what web marketers already know - distance between CRM, CMS and Content Marketing / Curation is short. As distinctions between tools blurs because it must we will gain.

Perhaps a new generation of tools will actually WORK without needing to string a ten tools together, bridge five analytics ecosystems and answer the questions we need to know in near real time.

Pigs flying yet? HubSpot's CRM entry could be ALL GOOD though :). M


Via Martin (Marty) Smith
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Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter | СписаниеТО Интернет Маркетинг | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search

 


Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, September 20, 2014 12:46 AM

GREAT Haiku Deck by Harris (@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).

The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.