4 Ways Wearables will Change Marketing – and what you can do to be ready | СписаниеТО Интернет Маркетинг | Scoop.it

Wearable tech hasn’t caught on and hasn’t caught on. On Friday, Google withdrew Google Glass from consumer testing, and Apple has continually stalled on the release of their watch.


Whether or not Apple eventually releases their watch to popular acclaim, wearable tech will eventually arrive in the mainstream. Probably during 2015. For marketers, this can be daunting. Comprehensive mobile and social media strategies are still hard to deliver, and here comes another, vaguely defined innovation that may turn marketing, again, on its head.


We don’t really know what wearables will look like, and we don’t really know what they will do. So how can you prepare a marketing strategy?


By relying on what marketers do best: creative thinking, looking for patterns from consumers, and a little bit of imagination. Here are four ways wearables will change marketing – and what you can do to be ready....

Via Jeff Domansky