СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Customer Loyalty - Ultimate Channel For New Business!

Customer Loyalty - Ultimate Channel For New Business! | СписаниеТО Интернет Маркетинг | Scoop.it

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722
Via Eric_Determined / Eric Silverstein
Nedko Aldevs insight:

 

721
Eric_Determined / Eric Silverstein's curator insight, April 7, 2015 8:07 PM

"Selling your product or service to a new prospect carries a probability of 5-20%.The probability of selling to an existing customer is a whopping 60-70%. #Customer #loyalty is not just a buzzword – it is the ultimate channel to get new business at the lowest cost!"


What is your favorite loyalty program?


What is your favorite #brand?


Great examples in @Zappos, @DollarShaveClub, understanding the importance of customer #experience and community, in order to nurture their customer loyalty.


Anand adds two more key drivers to strong loyalty: #Trust and #Emotional connection to the brand.

Liz Allen's curator insight, April 10, 2015 3:55 PM

Practical suggestions for turning one-time customers into lifetime customers!


Rescooped by Nedko Aldev from Content Curation World
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The Future of News Journalism Will Be Built Around Curation and Trust

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179
Via Robin Good
Nedko Aldevs insight:

 

178
Robin Good's curator insight, February 3, 2015 4:45 AM



Valuable insight for those interested in seeing how news curation and editor's choice approaches in journalism can benefit both the publisher and its audience a lot more than simply picking and aggregating interesting stories from other sites.


One key relevant difference between aggregating news stories from other sources and editorially curated content is the role of the curator, a tangible person with specific value and ethics who readers come to respect, identify with and ultimately trust for his / her choices in what they should be paying attention to.


"Editors could become curators, cultivating the best work from both inside and outside the newsroom. 
...
We can form a relationship with a good curator, sometimes even a two-way relationship when we can use social networks to start a conversation with them at any moment.


Curation and trust may indeed form the basis of a new symbiotic relationship between information seekers and subject-matter expert curators that will gradually displace the value of traditional algorithmic search.

"...some have even predicted that the future of finding content on the web will be through editorial curation, not search engine optimization.

In 2013, Brittany Botti, co-founder and social lead of the digital marketing agency Outspective wrote, “In the future, people will look to other people instead of algorithms to find what they are looking for.” 


The paper includes valuable links to examples of curated newsletters and other news publications. 


Truthful. 8/10


Original paper: http://www.brookings.edu/~/media/research/files/papers/2014/10/24%20news%20curation%20aggregation%20editors%20choice%20stone%20west/stone%20and%20west_editors%20choices_v04.pdf 


by Darrel West and Beth Stone
Governance Studies at Brookings