СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Powerful Brands vs Customer Relationships

Powerful Brands vs Customer Relationships | СписаниеТО Интернет Маркетинг | Scoop.it
Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill.
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Via Eric_Determined / Eric Silverstein
Nedko Aldevs insight:

 

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malek's curator insight, April 27, 2015 7:42 AM

dramatic shift in the strategic approach to marketing over the last 10 years. 

Arielle Monnerot-Dumaine's comment, April 30, 2015 4:34 AM
Little thinks count a lot : A simple "Thank you", an effort from the staff to remember something something about me
Eric_Determined / Eric Silverstein's comment, April 30, 2015 5:33 PM
Thanks Arielle, Ravi, Fabrizio and others for sharing your insight. A simple Thank You is a great way to start building a customer relationship :)
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Customer Loyalty - Ultimate Channel For New Business!

Customer Loyalty - Ultimate Channel For New Business! | СписаниеТО Интернет Маркетинг | Scoop.it

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Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, April 7, 2015 8:07 PM

"Selling your product or service to a new prospect carries a probability of 5-20%.The probability of selling to an existing customer is a whopping 60-70%. #Customer #loyalty is not just a buzzword – it is the ultimate channel to get new business at the lowest cost!"


What is your favorite loyalty program?


What is your favorite #brand?


Great examples in @Zappos, @DollarShaveClub, understanding the importance of customer #experience and community, in order to nurture their customer loyalty.


Anand adds two more key drivers to strong loyalty: #Trust and #Emotional connection to the brand.

Liz Allen's curator insight, April 10, 2015 3:55 PM

Practical suggestions for turning one-time customers into lifetime customers!


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What Google+ Changes Mean for Marketers

What Google+ Changes Mean for Marketers | СписаниеТО Интернет Маркетинг | Scoop.it
The major announcement is that Google+ is splitting the social network into different focus areas, however specific plans or details have not been released on what this will exactly look like.
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One-to-One Content Marketing

One-to-One Content Marketing | СписаниеТО Интернет Маркетинг | Scoop.it
Very soon I will board a plane bound for Orlando with my family — yes, we're headed to Disney World. On the surface there's nothing remarkable about this trip or my planning process: it's a family
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Eric_Determined / Eric Silverstein's curator insight, April 9, 2015 10:23 PM

Disney clearly understands the importance of customer #journey mapping, identifying all touch points, and deliver a relevant individual #customer #experience .


As Marc highlights, it's about transforming your #marketing strategy into:


1) Exciting

2) Useful

3) Helpful


#Content aimed at helping ONE customer.


In the Disney experience created for Marc, their aim is long-term advocacy.


Marc, you will need to share your experience upon your return :)

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5 #Mobile #Customer #Experience Lessons From 2015 @SXSW

5 #Mobile #Customer #Experience Lessons From 2015 @SXSW | СписаниеТО Интернет Маркетинг | Scoop.it
Mobile was the main topic of SXSW: here are 5 mobile customer experience lessons we can take away from this 2015 edition.
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Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, March 25, 2015 3:25 PM

Key takeaways @SXSW - #Mobile #Customer #Experience


1. ENGAGE IS THE CHALLENGE


2.  HELP - SHARE - DO


3. OPTIMIZATION EVERYWHERE


4. QUALITY OF EXPERIENCE


5. INBOUND MOBILE FIRST


Great insight shared by team at @Neosperience


Do you agree that your company should adopt a Mobile First strategy?

CIM Academy's curator insight, March 30, 2015 5:49 AM

Improving the customer experience of mobile marketing is important and this article highlights some important lessons.

Jean-Marie Grange's curator insight, March 31, 2015 2:40 PM

"If you don’t establish your online and mobile presence, someone else will do it for you. At your peril."