17 Key Content Marketing Metrics to Start Tracking Today | СписаниеТО Интернет Маркетинг | Scoop.it
Content marketing can be one of the most effective ways to generate and convert leads, but it’s only effective if you make well-informed improvements to your strategy over time.

And, of course, you can only make these types of improvements if you have the data needed to inform your decisions.

Effective content marketing is a synergy of two skillsets and you need to combine the science and data discipline of a scientist with the creative genes of an artist....

Via Jeff Domansky