СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Powerful Brands vs Customer Relationships

Powerful Brands vs Customer Relationships | СписаниеТО Интернет Маркетинг | Scoop.it
Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill.
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malek's curator insight, April 27, 2015 7:42 AM

dramatic shift in the strategic approach to marketing over the last 10 years. 

Arielle Monnerot-Dumaine's comment, April 30, 2015 4:34 AM
Little thinks count a lot : A simple "Thank you", an effort from the staff to remember something something about me
Eric_Determined / Eric Silverstein's comment, April 30, 2015 5:33 PM
Thanks Arielle, Ravi, Fabrizio and others for sharing your insight. A simple Thank You is a great way to start building a customer relationship :)
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Visual Storytelling is incredibly powerful - #Infographic

Visual Storytelling is incredibly powerful - #Infographic | СписаниеТО Интернет Маркетинг | Scoop.it
Do you want more eyes on your online content? It could be as simple as adding a photo or a video to your post. Visual storytelling is incredibly powerful. The good folks a Quicksprout recently publish
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Eric_Determined / Eric Silverstein's curator insight, April 10, 2015 4:54 PM

"“What are the visuals?" What will the reader or viewer be able to see as they read/listen to this story?" - This is without images!


In a noisy #social world, you need to connect emotionally with your audience, and to stand out, #visuals can play a key role, do you agree?


#CX #SocialMedia #Infographic

celineonline's curator insight, April 11, 2015 8:45 AM

Raconter des histoires de manière visuelle : un impact important auprès de votre public cible

Patrick Findlay's curator insight, April 12, 2015 4:57 AM

Visual Storytelling is key to differentiate yourself from all your noisy competition.

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5 #Mobile #Customer #Experience Lessons From 2015 @SXSW

5 #Mobile #Customer #Experience Lessons From 2015 @SXSW | СписаниеТО Интернет Маркетинг | Scoop.it
Mobile was the main topic of SXSW: here are 5 mobile customer experience lessons we can take away from this 2015 edition.
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Eric_Determined / Eric Silverstein's curator insight, March 25, 2015 3:25 PM

Key takeaways @SXSW - #Mobile #Customer #Experience


1. ENGAGE IS THE CHALLENGE


2.  HELP - SHARE - DO


3. OPTIMIZATION EVERYWHERE


4. QUALITY OF EXPERIENCE


5. INBOUND MOBILE FIRST


Great insight shared by team at @Neosperience


Do you agree that your company should adopt a Mobile First strategy?

CIM Academy's curator insight, March 30, 2015 5:49 AM

Improving the customer experience of mobile marketing is important and this article highlights some important lessons.

Jean-Marie Grange's curator insight, March 31, 2015 2:40 PM

"If you don’t establish your online and mobile presence, someone else will do it for you. At your peril."

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Twitter Now Tracking User IP Addresses - F-Secure Weblog | Privacy | Social Media

Twitter Now Tracking User IP Addresses - F-Secure Weblog | Privacy | Social Media | СписаниеТО Интернет Маркетинг | Scoop.it

In order to determine that I was attempting to log in from an "unusual" location, Twitter must be keeping a history of my previous IP addresses to compare against. This type of security feature is not new, Facebook has been doing this sort of thing for years already. But I've not yet seen it from Twitter. (A few years ago, Twitter seemed to be actively against such an idea.) Unlike Facebook, I don't see anyplace from which I can download my own connection history. Previous IP addresses used are available to those who download a Facebook archive. But IP address information isn't in the Twitter archive that I downloaded today.

So then the questions I now have for Twitter is this: for how long have my connections been logged and tracked? And when will a copy of the data be available to me?


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Gust MEES's curator insight, March 12, 2015 12:23 AM

In order to determine that I was attempting to log in from an "unusual" location, Twitter must be keeping a history of my previous IP addresses to compare against. This type of security feature is not new, Facebook has been doing this sort of thing for years already. But I've not yet seen it from Twitter. (A few years ago, Twitter seemed to be actively against such an idea.) Unlike Facebook, I don't see anyplace from which I can download my own connection history. Previous IP addresses used are available to those who download a Facebook archive. But IP address information isn't in the Twitter archive that I downloaded today.

So then the questions I now have for Twitter is this: for how long have my connections been logged and tracked? And when will a copy of the data be available to me?


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Should I Post This? Your Guide to Social Media [Infographic]

Should I Post This? Your Guide to Social Media [Infographic] | СписаниеТО Интернет Маркетинг | Scoop.it

Social media is often used for personal expression; to show special interests, proud moments, something informative, and personal statements. Social media accounts can be an extension of who were are. We live in a time where we can reach more people than in person. It can be tempting to tell everyone everything...

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Chris Gower's curator insight, March 5, 2015 11:06 AM

Some valuable e-safety thoughts :) 

Owen Kim's curator insight, March 7, 2015 4:48 AM

Social media is something that almost everyone uses and can give significant impact to people. Some people cannot differentiate what is and what is not appropriate to upload or publish hence it is good that everyone knows what and when to upload. Some people now days leave negative comments because of inappropriate posts which may lead to conflicts between people or hurting one's emotion. I feel that people should be sensitive when uploading a post so that negative impacts of social media will not worsen.

Sze Min's curator insight, March 8, 2015 6:20 AM

Almost everyone has social media accounts nowadays. But it stills narrow down to whether you are using it appropriately or not. Especially when the social medias are linked together, you would have to be careful on how you use it, as once the photos or status are online, everybody in the world would be able to see it.

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The Complete Guide to Social Media Image Sizes: 2015 (infographic)

The Complete Guide to Social Media Image Sizes: 2015 (infographic) | СписаниеТО Интернет Маркетинг | Scoop.it
Get your social media platforms optimized with the right image sizes and stand out from the crowd.
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Marco Favero's curator insight, February 22, 2015 8:16 AM

aggiungi la tua intuizione ...

Rudolf Kabutz's curator insight, March 5, 2015 7:26 AM

Quality cameras take photos with thousands of pixels wide and high, yet when you need to use these images on the online media communities, the resolution needs to be significantly reduced.
While this infographic guide helps you to get the right sizes, the actual QUALITY of the photo usually depends on the quality of the LENS you use.
So I do not mind trashing thousands of pixes when the final image actually looks just so much better!

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Where Will Social Media Users Go In 2016? (Infographic)

Where Will Social Media Users Go In 2016? (Infographic) | СписаниеТО Интернет Маркетинг | Scoop.it

A new infographic produced by AdWeek draws off data to break down 2015/2016 social network demographics. The data is reposted in its entirety.

Social Network Demographics: Key Takeaways
Embedded in these six pie charts is some very valuable information. If you’re not a data-person, we’ve got a few observations of our own for you to chew over. Find key takeaways from this chart at the article link.

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​Apple partners with Pinterest to make iOS app discovery easier | Social Media | PartnerShip

​Apple partners with Pinterest to make iOS app discovery easier | Social Media | PartnerShip | СписаниеТО Интернет Маркетинг | Scoop.it
Pinterest users can now install iOS apps directly from the discovery platform.

 

As of today, Apple is tapping into Pinterest's way of curating the web, and applying to it iOS apps. Now, along with dedicated pins for places, products, articles, movies, and recipes, Pinterest users can pin iOS apps and share them on the platform.

The new tie-up also allows Pinterest users to install App Store apps from Pinterest's own app.

 

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Gust MEES's curator insight, February 12, 2015 8:18 AM
Pinterest users can now install iOS apps directly from the discovery platform.


As of today, Apple is tapping into Pinterest's way of curating the web, and applying to it iOS apps. Now, along with dedicated pins for places, products, articles, movies, and recipes, Pinterest users can pin iOS apps and share them on the platform.

The new tie-up also allows Pinterest users to install App Store apps from Pinterest's own app.


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Twitter tests new homepage to attract the 125 million users who don't log in

Twitter tests new homepage to attract the 125 million users who don't log in | СписаниеТО Интернет Маркетинг | Scoop.it
Twitter's parade of new products isn't over yet.
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http://www.scoop.itantonioormachea's curator insight, February 5, 2015 7:31 AM

Changing is always good. Ones need to have a new look sometimes. Maybe this is Twitter's case

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How to Know Which Hashtags to Use in Your Social Media Posts

How to Know Which Hashtags to Use in Your Social Media Posts | СписаниеТО Интернет Маркетинг | Scoop.it
So you’re all ready to launch a bunch of tweets to promote your newest piece of content. You’ve got a great headline, an awesome image, and a shortened URL. And now… the hashtags. But which has…
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Ainsley Adolf's curator insight, January 28, 2015 8:51 AM

Very Informative Detail thanks for sharing .. HERE IS MY FACEBOOK PAGE https://www.facebook.com/socialmediaexpertteam. IAM SHARING THIS POST TO MY PAGE.

Ivo Nový's curator insight, January 28, 2015 9:03 AM

Interesting insights on the impact of hashtags, links, and images on tweet performance.

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18 Incredibly Useful Market Research Tools for Social Media

18 Incredibly Useful Market Research Tools for Social Media | СписаниеТО Интернет Маркетинг | Scoop.it
Get to know your audience better with this list of tools to help learn from your followers on social media and the visitors to your website.
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Mobile Is Driving Digital Growth Worldwide [INFOGRAPHICS]

Mobile Is Driving Digital Growth Worldwide [INFOGRAPHICS] | СписаниеТО Интернет Маркетинг | Scoop.it
The annual report from digital agency We Are Social provides data from 240 countries for a detailed profile of worldwide social, mobile and digital penetration
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Marco Favero's curator insight, January 24, 2015 9:53 AM

aggiungi la tua intuizione ...

Tony Guzman's curator insight, January 29, 2015 9:53 AM
How is mobile moving digital growth forward? This infographic sheds some light on that question.
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How to Effectively Use Visual Content in Social Media Marketing [infographic]

How to Effectively Use Visual Content in Social Media Marketing  [infographic] | СписаниеТО Интернет Маркетинг | Scoop.it
Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.
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Roberto Ludovici's curator insight, January 6, 2015 5:28 AM
I social media hanno mostrato nel tempo uno spostamento verso il contenuto visivo . Negli ultimi due anni , Facebook ha lanciato la propria Timeline , Pinterest è diventato il terzo social network più popolare , e Google ha rilanciato con un'interfaccia visivo - centrica . Contenuto visivo consente di realizzare una identità di marca distinta, genera nuovo interesse , e di connettersi a livello emotivo con i clienti e fan . In breve , una foto vale molto più di mille parole .
John Norman's curator insight, January 11, 2015 11:00 PM

This certainly makes a lot of sense and while most of us like using visual elements, if you like me, we have been a bit slow it making use of this valuable component. Instagram is one area that has shown itself to be a viable marketing tool. Its pleasing to use because there is so much material around in the form of motivational quotes etc and you can put your own creative touches to images to help with your own branding.

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How to Promote Your Stories Effectively #Infographic

How to Promote Your Stories Effectively #Infographic | СписаниеТО Интернет Маркетинг | Scoop.it
“In digital marketing, there is always a new trend, a new technology or a new way of thinking to take into account. But there is still a place for the humble blog.”Source: www.adweek.co...
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Miguel Damiani's curator insight, April 20, 2015 6:27 PM

Excelente infografía...!!!

Tamika Singleton's curator insight, April 26, 2015 12:26 PM

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ERBRAINS MICROSOFT DYNAMICS's curator insight, August 12, 2015 1:00 AM

Thank you

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One-to-One Content Marketing

One-to-One Content Marketing | СписаниеТО Интернет Маркетинг | Scoop.it
Very soon I will board a plane bound for Orlando with my family — yes, we're headed to Disney World. On the surface there's nothing remarkable about this trip or my planning process: it's a family
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Eric_Determined / Eric Silverstein's curator insight, April 9, 2015 10:23 PM

Disney clearly understands the importance of customer #journey mapping, identifying all touch points, and deliver a relevant individual #customer #experience .


As Marc highlights, it's about transforming your #marketing strategy into:


1) Exciting

2) Useful

3) Helpful


#Content aimed at helping ONE customer.


In the Disney experience created for Marc, their aim is long-term advocacy.


Marc, you will need to share your experience upon your return :)

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How to Protect your Privacy and Security when Using Social Media - Reputation911

How to Protect your Privacy and Security when Using Social Media - Reputation911 | СписаниеТО Интернет Маркетинг | Scoop.it
Use of Social Media has lead to a big decrease in Privacy. However, by using common sense and following simple rules, a decent level of privacy is possible.
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Why People Unfollow on Social Media [Infographic]

Why People Unfollow on Social Media [Infographic] | СписаниеТО Интернет Маркетинг | Scoop.it

Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.

Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe?

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Marco Favero's curator insight, March 11, 2015 4:11 AM

aggiungi la tua intuizione ...

Andrew Nachison's curator insight, March 11, 2015 8:08 AM

Survey data about why individuals unfollow brands on social media. But it lacks any reference to bots and automated follow / unfollow apps, and the focus on brands also scratches the surface of social media, which is driven by individuals. Also, it would have been more informative if they had compared the survey data to *actual* data. For instance, the number of people who *said* the unfollowed in the past week, compared to how many actually did.

Scott Wachtel's curator insight, March 13, 2015 3:50 PM
Interesting Data for brand amanagment
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Teacher's Guide to Teaching Using Social Media

Teacher's Guide to Teaching Using Social Media | СписаниеТО Интернет Маркетинг | Scoop.it
This infographic profiling a teacher's guide to social media was produced by Online Colleges, and appeared on EdTech Digest.
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Susan Xerri's curator insight, February 24, 2015 12:20 AM

Infographics are fun...try using Piktochart!! I love it!!

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7 Benefits of Social Media Marketing for Small Businesses

7 Benefits of Social Media Marketing for Small Businesses | СписаниеТО Интернет Маркетинг | Scoop.it
Boom! You have a shiny new website created by Impulse Creative. Now what? Let’s show it off and bring in the masses! Yes, we want people to visit, but not just any people. We want the right peo…
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Everything You Need to Know About Google+ for Your Local Business | BuildFire

Everything You Need to Know About Google+ for Your Local Business | BuildFire | СписаниеТО Интернет Маркетинг | Scoop.it

Based on media reports and coverage, it would be fairly easy to dismiss Google+ as a failure, with certain large media outlets often referring to the service as a "ghost town".

 

However, these same media outlets also make the mistake of looking at Google+ as a social network rather than a social platform. Google+ might have started out as its parent company's attempt at a social network, but over the past 3-years it has (somewhat awkwardly) transformed into a social platform...

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What’s The Real Value Of Social Media Engagement? And How Can It Be Measured?

What’s The Real Value Of Social Media Engagement? And How Can It Be Measured? | СписаниеТО Интернет Маркетинг | Scoop.it
Is social media engagement over-rated? Some marketers judge social media success by the number of blog comments, Facebook page comments, “likes” and retweets. But businesses can’t pay the bills…
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YouTube Now Defaults to HTML5 Player Over Flash | Social Media

YouTube Now Defaults to HTML5 Player Over Flash | Social Media | СписаниеТО Интернет Маркетинг | Scoop.it
Today, YouTube announced that its Web video player will now default to HTML5 over Adobe Flash to add more flexibility for developers, bloggers and consumers. The team wrote that it…
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Gust MEES's curator insight, January 28, 2015 9:40 AM

Today, YouTube announced that its Web video player will now default to HTML5 over Adobe Flash to add more flexibility for developers, bloggers and consumers. The team wrote that it…


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Stop Doing Social Media Wrong

Stop Doing Social Media Wrong | СписаниеТО Интернет Маркетинг | Scoop.it
You think you have to be on Facebook or Instagram. But do you know what you want out there?
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Top 5 Web Design Trends For 2015 | Infographic

Top 5 Web Design Trends For 2015 | Infographic | СписаниеТО Интернет Маркетинг | Scoop.it

Is your website ready for 2015? Here are 5 of the new trends to look out for in the coming year. From Mobile Focus, Interactive, Flat, Simple, and Single Page Designs – stay ahead of the curve and get on trend for the New Year. Our easy to follow visual guide will show you the way. 

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Liza Viana's curator insight, January 26, 2015 9:46 PM

Wondering what's hot and trendy in web design in 2015? This cool infographic spells it out for you...

Tony Guzman's curator insight, January 29, 2015 9:55 AM

This infographic shares five trends in web design for this year.

Scott Wachtel's curator insight, March 13, 2015 4:05 PM

Major points are spot on. if you're not optimized for mobile reach you are limiting your exposure and potential income.

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Top Tools to Create Stunning Social Media Graphics

Top Tools to Create Stunning Social Media Graphics | СписаниеТО Интернет Маркетинг | Scoop.it
Are you using graphics in your social media posts? 7 online and mobile apps to help you create stunning social media graphics.
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