СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Rescooped by Nedko Aldev from Public Relations & Social Marketing Insight
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#SocialMedia Marketing: How To Use Hashtags On Facebook, Twitter, Instagram

#SocialMedia Marketing: How To Use Hashtags On Facebook, Twitter, Instagram | СписаниеТО Интернет Маркетинг | Scoop.it

Hashtags can be a great way to engage with followers on social media, to introduce new products or services and gain traction for an event.

 

Yet many marketers are not fully aware that how hashtags work and how they can leverage it

 

Thanks to the folks at Surepayroll who have created the infographic below, that breaks down how to use hastags on 3 major social networking sites – Facebook, Instagram and Twitter, and gives some tips for creating a successful hashtag marketing campaign....

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Via Jeff Domansky
Nedko Aldevs insight:

 

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Jeff Domansky's curator insight, April 24, 2015 1:55 AM

Here's how to get your hashtags humming.

CIM Academy's curator insight, April 27, 2015 4:34 AM

This infographic outlines the 'whys and wherefores' of hashtags in social media.

Rescooped by Nedko Aldev from Public Relations & Social Marketing Insight
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Beyond Facebook - #Marketing To A New Generation

Beyond Facebook - #Marketing To A New Generation | СписаниеТО Интернет Маркетинг | Scoop.it

Did you know that, 8 in every 10 of generation Z - those born around the year 2000 - use some kind of social media. And that last year 1 in 4 of generation Z left Facebook.

 

This tech-savvy group is connected 24/7, have an attention span of around 8 seconds, they communicate with images emoticons and emojis are the norm and they think in 4D.

 

So how should we market to them? And what are the best ways to reach these consumers?...

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donhornsby's curator insight, February 6, 2015 6:45 AM

(From the article): With an attention span of only 8 seconds Generation Z aren't all that interested in long-form content. Favoring image based social media site, such as Snapchat and Instagram, marketing via these site should be an essential part of your marketing strategy.


Feeding your customers (and potential customer) with bite sized easy to digest chunks of information will grab, and keep their attention. Think data graphics and short, to the point videos.

John Norman's curator insight, February 6, 2015 3:15 PM

Don't get caught out looking backwards. Take a little time to contemplate  Generation Z and how they will soon be impacting your business. 25 years from now we BBers will be history and your business needs to plan ahead.

Susanna Soderstrom's curator insight, February 8, 2015 1:57 PM

Interesting!

Rescooped by Nedko Aldev from Public Relations & Social Marketing Insight
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4 Cornerstones of Content Marketing That Educate and Build Trust - Kruse Control

4 Cornerstones of Content Marketing That Educate and Build Trust - Kruse Control | СписаниеТО Интернет Маркетинг | Scoop.it
In today’s climate of radical transparency where everything your business says and does is subjected to scrutiny, the most valuable way to attract leads and sales is through education and trust. The vehicle for education and building trust is content marketing.

What Delivering Real Value Means Today
Real value is manifested in the content you inspire, create and publish.

Informative, helpful content that educates your buyer and helps them decide on their purchase.Informed customers make better decisions.Better decisions make happy, loyal customers.Happy, loyal customers are inspired to tell others....189
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Jeff Domansky's curator insight, February 6, 2015 10:43 PM

Kathi Kruse covers the four fundamentals of real content marketing value.