СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Rescooped by Nedko Aldev from Public Relations & Social Marketing Insight
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106 More Amazing Social Media and Marketing Statistics for 2014-2015

106 More Amazing Social Media and Marketing Statistics for 2014-2015 | СписаниеТО Интернет Маркетинг | Scoop.it

How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C use? Which netork drives half of all social traffic to B2B websites and blogs?

 

What type of posts generate the most engagement on Facebook? What do 91% of consumers check daily? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?


Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources....

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Via Jeff Domansky
Nedko Aldevs insight:

 

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Jeff Domansky's curator insight, February 20, 2015 1:56 AM

The facts are social media simply works. Impressive proof for social marketers.

Dean Ryan G. Martin's curator insight, February 21, 2015 1:00 AM

Numbers don't lie.

Rescooped by Nedko Aldev from Public Relations & Social Marketing Insight
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New Social Media Marketing Benchmarks: How Does Your Company Stack Up?

New Social Media Marketing Benchmarks: How Does Your Company Stack Up? | СписаниеТО Интернет Маркетинг | Scoop.it

What these oft-quoted stats on social media usage don't do, however, is show us how to act. They fail to provide us with any actionable insights into how we can actually improve our social media marketing. 

 

That's why we created the 2015 Social Media Benchmarks Report, which uses data from 7,000+ businesses. The report sheds light on metrics associated with social posting frequency, social following, and social engagement. Use it to benchmark your own social metrics against businesses in your industry and/or against businesses with a comparable company size.

 

To give you a quick overview of the types of data you'll find in the report, I put together a few interactive charts using the infographic creation service, infogr.am....


Via Jeff Domansky
Jeff Domansky's curator insight, January 30, 2015 1:08 AM

Check out these interactive charts that shed light metrics associated with social posting frequency, social following, and social following.