СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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10 Facts You Need to Know About Social Media in 2015 | Simply Measured

10 Facts You Need to Know About Social Media in 2015 | Simply Measured | СписаниеТО Интернет Маркетинг | Scoop.it

Our 2015 State of Social Marketing Report recently dropped. It’s a whopper,  consisting of 47 pages, two surveys, and our own research of seven major social networks that brands commonly use for marketing.

 

I’m not trying to dissuade you from downloading this gem, but if you want a quick overview, check out this slide deck and get your social knowledge on in less than 2 minutes....

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Jeff Domansky's curator insight, June 28, 2015 1:01 AM

Really useful summary of the social marketing report in the SlideShare.

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Engage Consumers Across Multiple Channels | SmartData Collective

Engage Consumers Across Multiple Channels | SmartData Collective | СписаниеТО Интернет Маркетинг | Scoop.it

With the advent of new technologies, more digital channels, and numerous social media platforms, the consumer shopping journey has undergone a complete transformation. Checking messages on smartphones is the new norm, getting recommendations from social peers is commonplace, and using more than 1 channel when making a purchase decision is now standard. In fact, numerous studies show that a large percentage of consumers make their purchase decision before they even walk into your store or reach out to your sales team....

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Jeff Domansky's curator insight, March 24, 2015 2:18 AM
Your customer data is truly the driving force behind successful omni-channel marketing. Data must be collected and integrated from online and offline sources, as well as 3rd party sources.
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How to Quickly Improve Your Social Media Presence

How to Quickly Improve Your Social Media Presence | СписаниеТО Интернет Маркетинг | Scoop.it

Understand Your Audience Needs


Whether you’re marketing to consumers or business professionals, share the details that matter most to them.

From common everyday solutions to detailed instructions, take your knowledge and translate it into useable and valuable social media content.

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Neil Ferree's curator insight, February 25, 2015 1:20 PM

Create an Integrated Social Media Strategy

Social media is not a one-off tactic. Ensure that each of your social properties is tied into your overall marketing strategy.


This means that each spoke or social media channel serves a purpose, working together to support a long-term plan.

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The Power of Word of Mouth Influencers: Your Existing Customers!

The Power of Word of Mouth Influencers: Your Existing Customers! | СписаниеТО Интернет Маркетинг | Scoop.it

Did you know that more than 4 out of 5 consumers value word of mouth recommendations over all other sources? Amazing isn’t it? The power of a trusted opinion!Local influencers are people Small Businesses should target.

 

This recent blog talks about the importance of connecting with local influencers to increase your word of mouth. There are 2 data points are worth considering:

- Consumer-to-consumer word of mouth generates more than double the sales of paid advertising (Source: McKinsey)

- 84% of consumers say they trust word of mouth recommendations from friends and family above all other sources of advertising. (Source: Nielsen)...

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Jeff Domansky's curator insight, February 14, 2015 1:36 AM

Learn why word of mouth is such a powerful marketing force to be reckoned with.

Keepamericaheard Maria Catania's curator insight, February 14, 2015 1:55 AM

#wordofmouth

Alfredo Erba's curator insight, February 14, 2015 5:04 AM

Interessante approfondimento ma anche ennesima riconferma che lavorare bene sui clienti esistenti può rendere di più, e costare meno, che ricercare direttamente nuovi clienti.

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4 Cornerstones of Content Marketing That Educate and Build Trust - Kruse Control

4 Cornerstones of Content Marketing That Educate and Build Trust - Kruse Control | СписаниеТО Интернет Маркетинг | Scoop.it
In today’s climate of radical transparency where everything your business says and does is subjected to scrutiny, the most valuable way to attract leads and sales is through education and trust. The vehicle for education and building trust is content marketing.

What Delivering Real Value Means Today
Real value is manifested in the content you inspire, create and publish.

Informative, helpful content that educates your buyer and helps them decide on their purchase.Informed customers make better decisions.Better decisions make happy, loyal customers.Happy, loyal customers are inspired to tell others....189
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Jeff Domansky's curator insight, February 6, 2015 11:43 PM

Kathi Kruse covers the four fundamentals of real content marketing value.

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Practical Psychology of Conversion: Buttons, Colors, Copy, Prices, UX | Mashbout

Practical Psychology of Conversion: Buttons, Colors, Copy, Prices, UX | Mashbout | СписаниеТО Интернет Маркетинг | Scoop.it

To some business owners, marketing is simply defined as a tool to boost conversation rates and improve sales figures overall. This mentality already carries with it an inherent flaw. While marketing itself isn’t an exact science, it relies heavily on scientific principles and consumer psychology. Summarily discounting the role of buyer behavior as influenced by specific stimuli can cost your business time, money and customers.

 

Ultimately, this article will attempt to provide possible answers as to what informs a consumer’s decision to click the “buy now” button, what elements convince a user to subscribe to a channel, what makes the conversion process work and the role of persuasion in conversion. My word of advice is to stay a bit cynical and constantly test....


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Jeff Domansky's curator insight, January 29, 2015 2:50 AM

Buttons, colors, copy, action words and user experience design - all of these work in tandem with the psychology of conversion. Learn more! Highly recommended reading. 10/10

Marut's curator insight, January 30, 2015 12:35 AM

The psychology is beneath it all. Branding, Marketing, Selling, Design, and all that we do to make our Brand visible and appreciable.....

Don Sturgill's curator insight, February 2, 2015 8:23 PM

A closer look at the psychology of colors ...

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Five Ways Social Media Increases Company Values

Five Ways Social Media Increases Company Values | СписаниеТО Интернет Маркетинг | Scoop.it

Some business owners do not believe social media does, or could ever have any impact on them or their business. So, they do not use it personally or professionally.

 

However, if you own a business, a well-executed, social media marketing strategy can help grow your business and ultimatelyincrease your company's valuation, when managed and executed strategically and efficiently.

 


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Jeff Domansky's curator insight, January 28, 2015 10:50 AM

A well-executed, social media marketing strategy can help grow your business and ultimately increase your company's valuation, when managed and executed strategically and efficiently.

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The Future of Things

The Future of Things | СписаниеТО Интернет Маркетинг | Scoop.it

More and more sensors and smart devices are coming online each day. They stream data to massive data warehouses. Analytics software can be exposed via cloud-based offerings, offering summaries and implications of that data to any consumer for very low or zero cost.

 

The implication of the Internet of Things is a do-it-yourself market prediction engine. Any individual with a product to sell will be able to analyze market trends, adapt to consumer behavior, create marketing strategies, build products, and even make deliveries with drones or self-driving cars, all from the comfort of his or her own home....


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Jeff Domansky's curator insight, January 25, 2015 10:30 AM

Look out for the "collaborative economy."

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What is OmniChannel?

What is OmniChannel? | СписаниеТО Интернет Маркетинг | Scoop.it

What is OmniChannel?


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Jeff Domansky's curator insight, January 24, 2015 9:37 AM

In marketing and technology you often know that something is still new when you can’t find one unanimous way to spell it. Ecommerce, eCommerce, e-commerce – remember those days? We now find Omni-channel, omnichannel and omni channel across the web, each attached to prestigious brand and pundit thinking. Instead of arguing about the correct spelling, we just see it an indicator of something new and yet to be decided by the masses.


By no means is the concept under-noted or fledgling. And, as with most things that are new, there are still developing ideas.Omni comes from the word Omnis which can mean all or universal. This is in comparison to other categories out there, like “multichannel”, from the Latin word Multus, meaning multiple or many and from crosschannel, derived from the Latin word Crux, meaning to go across. The way that many are explaining omnichannel today is: ‘cross channel being done well’.


Examples are often that the mobile app should match the responsive design of the website which should thematically reflect the look and feel inside the store. We’d argue that doing cross channel well with the user in mind, is not worthy (nor useful) enough to  deserve a new category. Instead, we hold the belief that Omnichannel is something new and notable, even revolutionary, not just a marginal evolution of existing thinking....

Guislain d'Hauteville's curator insight, January 26, 2015 4:08 AM

Back to the basics ;)

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5 Principles to Compel Your Customers to Buy from Your Ecommerce Store

5 Principles to Compel Your Customers to Buy from Your Ecommerce Store | СписаниеТО Интернет Маркетинг | Scoop.it

Launching an ecommerce site is easy than to make it work for your business. You have to lure customers repeatedly. In fact, success of the store depends largely on how many customers come back for purchasing and how many new consumers find your site useful.

 

You can explore some new ideas to attract customers to your ecommerce store. Here’s a little list of some such ideas....

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Jeff Domansky's curator insight, March 24, 2015 2:32 AM

To compel customers to buy from your ecommerce store, you must reward them, give social proof of quality, and focus on customer service and likeability.

Marco Favero's curator insight, March 24, 2015 2:46 AM

aggiungi la tua intuizione ...

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What is Influencer Marketing, and How Can You Use It?

What is Influencer Marketing, and How Can You Use It? | СписаниеТО Интернет Маркетинг | Scoop.it

Consumers value opinions that are expressed directly to them by people over advertising messages delivered by companies. According to a study by McKinsey, this value is so strong that word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions.

 

This is true across all industries, but the influence of other consumers is greatest when:

- consumers are buying a product for the first time,

- and when they are considering an expensive product.

 

The same study also showed that consumer-to-consumer word of mouth generates more than twice the sales of paid advertising, even when it is marketing-induced....

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Jeff Domansky's curator insight, February 26, 2015 2:22 AM

Here's a really useful blueprint for effective influencer marketing. Recommended reading. 10/10

GulfToBayWeb's curator insight, February 27, 2015 9:22 AM

 A great blue print for productive and effective influencer marketing 

judyhaar's curator insight, February 27, 2015 11:32 AM

How important is word of mouth, very. #marketing

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How the B2B digital landscape is changing - B2B News Network

How the B2B digital landscape is changing - B2B News Network | СписаниеТО Интернет Маркетинг | Scoop.it

Social media and technology have changed the way people research and buy products. Unfortunately, B2B suppliers, manufacturers, and organizations have had a hard time adapting to this new and quickly evolving reality.

 

With that idea in mind, the team behind digital marketing company Acquity Group surveyed 500 U.S.-based procurement officers with annual purchasing budgets of $100,000 and more to understand B2B consumers’ purchasing habits and preferences on the Web.

 

Here is what the 2014 State of B2B Procurement Study reveals....

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Jeff Domansky's curator insight, February 14, 2015 2:04 AM

It's all about social impact when it comes to to B2B marketing

Hanin Abu Al Rub's curator insight, February 15, 2015 6:44 PM

Social Media is changing everything... And content is influenced by its power...

Cendrine Marrouat - https://www.cendrinemedia.com's comment, February 17, 2015 1:50 AM
Thank you for sharing my article @Jeff Domansky!
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Want Your Content to Rock? Put These 16 Tips Into Play

Want Your Content to Rock? Put These 16 Tips Into Play | СписаниеТО Интернет Маркетинг | Scoop.it

Last week, we shared Part 1 of our best practices guide, Building the Perfect Content Marketing Mix, in which we explored some of content marketing’s top-priority internal processes and strategy tactics. In this second installment, we take a closer look at the execution tactics that make it easier to implement content marketing effectively and meet your business objectives more successfully....

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Jeff Domansky's curator insight, February 13, 2015 11:39 PM

Jodi Harris takes a look at 16 top execution tactics marketers need to use for content marketing success.

Hanin Abu Al Rub's curator insight, February 14, 2015 6:10 PM

Lets Dance...

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How to Build an Unbeatable Content Marketing Plan

How to Build an Unbeatable Content Marketing Plan | СписаниеТО Интернет Маркетинг | Scoop.it

Maintaining a steady stream of content that's unique and interesting to your target audience is a challenge. But with a big dose of creativity (and a little help from content idea generators), you can create content that's not only valuable to your market, but also stands out from the sea of information.

44 Fantastic Types of Content
There are tons of options out there for content you can create. Forty four content types are outlined below, so look through the list and see which ones would make a perfect fit in your marketing plan....

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Tom King's curator insight, February 7, 2015 10:51 AM

Vlogging, Surveys, Contests, and Apps are all great ways to drive traffic to your website(s). Are you using these and other ideas to build your content marketing plan for 2015?

Kim Swagemakers's curator insight, February 7, 2015 11:17 AM

I've been busy developing my first information product like this. Hubspot always beats me in my ideas, which is frustrating and motivaing at the sam time. But this article rocks, it is so very complete.

Faire-connaitre.net's curator insight, February 10, 2015 5:51 AM

big to do list !

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Social Media Has Killed Consumer Trust

Social Media Has Killed Consumer Trust | СписаниеТО Интернет Маркетинг | Scoop.it

The phrase “people trust people, not brand advertising” should be updated to state: “People trust real people and real friends,  not social media and/or brand advertising.” Nowhere is this more evident than among the Millennial generation, who for all their good intentions and social-do-goodness, are less trusting of what they read and see in social media.

 

An October 2014 Student Monitor survey queried college students about the the media through which they learn about products and services. The number one channel by which students preferred to receive product/service information was good old-fashioned word of mouth (48%). Interesting, “ads on the Internet” was second at 39%, well ahead of “information on the Internet” (21%) and “product reviews online” (18%)....


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Jeff Domansky's curator insight, January 29, 2015 1:56 AM

Social Media Has Killed Consumer Trust. The public has figured out that cyber-shilling, gamified endorsements, and native advertising are real. Or has it?

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What You Can Expect For Social Video in 2015

What You Can Expect For Social Video in 2015 | СписаниеТО Интернет Маркетинг | Scoop.it
In 2014, we saw a rise in trackvertising, native video ads went mainstream and viewability was on the tip of everyone’s tongue. So what curveballs will be thrown at marketers this year? Here are five predictions you can expect to see in 2015.

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Jeff Domansky's curator insight, January 27, 2015 2:49 PM

Devra Prywes looks at the future of video marketing in 2015.

Marco Favero's curator insight, January 27, 2015 4:21 PM

aggiungi la tua intuizione ...

Dean Ryan G. Martin's curator insight, January 27, 2015 11:59 PM

Videos will remain as one of the effective contents in 2015.

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Why #H2H Broke Twitter

Why #H2H Broke Twitter | СписаниеТО Интернет Маркетинг | Scoop.it

A year ago Bryan Kramer coined the term “There is no more B2B or B2C. It’s H2H: Human to Human” and accompanied it with the now infamous #H2H hashtag. It was truly amazing to see how this very simple concept caught on like wildfire. In fact H2H was just named as the business term most likely to “catch on” in 2015 so move over “disruption”!

 

The revolutionary nature of this term is in its simplicity and relatability. It’s so easy to get caught up in Corporate-Speak where everyone becomes a labeled statistic or grouped into acronyms. Before long your strategy can begin to look like a nighmarish algebra problem.ROI of B2C= X per month where C= GenZ and B=Electronics Products. Solve for X...


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Jeff Domansky's curator insight, January 24, 2015 10:14 AM

H2H is a concept worth considering by marketers. Learn more about this trend.

Julie Rescourio's curator insight, January 25, 2015 4:09 AM

On l'oublie trop souvent !

The Agile Monks's curator insight, January 25, 2015 3:43 PM

First off H2H - yes, it catching on would be nice - as was is really sad is that we have lost the concept of a HUMAN BEING for so long, that it has been a downfall for many industries. CRM - what relationship?  If all you are doing is using it to SELL MORE. Customer Service and Support and Tech Support - where is the HUMAN factor in so much of what companies are doing to systematize and "technofy", rather than realizing that the Service and Support comes from the HUMAN being - both the Human in the Customer and the Human in the Service Provider. We need to remember that the HUMAN SPIRIT and it's desire to make a difference, to be different, and to serve a purpose, will always trump the business and the consumerism.  Let us be US and let US be the humanity and the love and the divine spark that exists in each of US.  We can then be the people we hopefully want and desire to be. Serve other first and foremost, and ultimately you shall be served.  Long live the HUMAN. :)