How the B2B digital landscape is changing - B2B News Network | СписаниеТО Интернет Маркетинг |

Social media and technology have changed the way people research and buy products. Unfortunately, B2B suppliers, manufacturers, and organizations have had a hard time adapting to this new and quickly evolving reality.


With that idea in mind, the team behind digital marketing company Acquity Group surveyed 500 U.S.-based procurement officers with annual purchasing budgets of $100,000 and more to understand B2B consumers’ purchasing habits and preferences on the Web.


Here is what the 2014 State of B2B Procurement Study reveals....

Via Jeff Domansky