СписаниеТО Интернет Маркетинг
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СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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How to Monitor a Website: Free & Awesome Website Monitoring Tools - Internet Marketing Ninjas

How to Monitor a Website: Free & Awesome Website Monitoring Tools - Internet Marketing Ninjas | СписаниеТО Интернет Маркетинг | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

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Nedko Aldevs insight:

 

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CYDigital/marteq.io's curator insight, March 23, 2015 3:48 PM

Brief but wonderful collection. Click through for details on each as well as live links, especially Monitority!

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G2 Crowd Publishes Winter 2015 Rankings of the Best Digital Analytics Platforms

G2 Crowd Publishes Winter 2015 Rankings of the Best Digital Analytics Platforms | СписаниеТО Интернет Маркетинг | Scoop.it

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CYDigital/marteq.io's curator insight, January 20, 2015 5:14 PM

As if this was a surprise. Remember when Webtrends ruled this space?

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The Marketing Analytics Practice Is Evolving: How Can You Adapt? - Marketing Land

The Marketing Analytics Practice Is Evolving: How Can You Adapt? - Marketing Land | СписаниеТО Интернет Маркетинг | Scoop.it

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CYDigital/marteq.io's curator insight, December 23, 2014 6:12 PM

Marketing analytics far more complex than just measuring clicks. Time to take a very serious look at MA, and the appropriate staffing or outsourcing of the function.

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How to Discover Analytics With the Google+ Dashboard

How to Discover Analytics With the Google+ Dashboard | СписаниеТО Интернет Маркетинг | Scoop.it
The Google+ Dashboard has greatly improved the analytics it offers. Discover the Google+ page dashboard and the analytics included in each option.
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Top 10 Inbound Marketing Analytics You Need To Monitor - IMA

Top 10 Inbound Marketing Analytics You Need To Monitor - IMA | СписаниеТО Интернет Маркетинг | Scoop.it

DIgest...

 

1. Traffic

2. Time on Site

3. Lead Conversion

4. Inbound Links

5. Engagement

6. Click-Through Rate

7. Unsubscribe Rate

8. Close Ratio 

9. Net Promoter Score

10. ROI

Return on investment drives traditional marketing campaigns, and the marketing metric still matters for inbound efforts. Use ROI to gauge where your time is best spent. You could find that LinkedIn leads to more sales than Pinterest, or paid remarketing campaigns aren't working. Adjust your efforts accordingly to maximize your marketing dollars.

 

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CYDigital/marteq.io's curator insight, January 19, 2015 5:12 PM

Forget 1-9. Tie it directly to #10. That's it, that's the metric. Everything else is a feel-good.

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Will Hubspot Change Moribund CRM Landscape? Yes

Will Hubspot Change Moribund CRM Landscape? Yes | СписаниеТО Интернет Маркетинг | Scoop.it

Posted by Serge Salager on TechCrunch Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble.   After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically. Salesforce officially put its $3.5 billion market …

Marty Note
WOW and WOW. Hubspot confirms what web marketers already know - distance between CRM, CMS and Content Marketing / Curation is short. As distinctions between tools blurs because it must we will gain.

Perhaps a new generation of tools will actually WORK without needing to string a ten tools together, bridge five analytics ecosystems and answer the questions we need to know in near real time.

Pigs flying yet? HubSpot's CRM entry could be ALL GOOD though :). M


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