A lesson in viral marketing from the French: Peugeot’s The Legend | СписаниеТО Интернет Маркетинг | Scoop.it

The original commercial is better than the new one, in my opinion. But it's an awesome case study to understand how to turn a campaign into a viral phenomenon. 


A lot of planning went into this campaign! Really worth a read!






Cendrine Marrouat