IMC - Creating Strategy
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IMC - Creating Strategy
Communications mix and creative strategy: Planning and Development IMC channel planning strategy
Curated by Angelina Singh
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ABC's of IMC: Creative Strategy

ABC's of IMC: Creative Strategy | IMC - Creating Strategy |
Angelina Singh's insight:
Determining what message an advertisement will communicate is known as creative strategy and determining how creative strategy will be executed is often known as a creative tactic. IMC and creating strategy is about creating solutions to different problems. Having a creative strategy over competitors takes extensive research however can work as a great advantage. Its communicating the message in a creative way however keeping with the main organising idea. 
Rochelle Rhodes's curator insight, May 8, 2013 10:08 PM

Advertising is seen as a creative strategy, and is developed by creative types. It creates a solution to problems involved in communicating a message, which assists in the overall picture of IMC. Having a knowledgeable and creative team for a brand's creative strategy is a beneficial competitve advantage for an organisation, however it is very difficult to achieve. Adveristing is used to communicate an idea in a creative but informative way, which involves quite an art. 

Rosaria Gordon's comment, May 9, 2013 6:59 PM
I agree that a creative advertising/marketing team is a core element for a successful company as approaching things in a different way gives a brand a point of difference over its competitors. Consumers are always open to new and improved things, so if a company can successfully convey the benefits of what they are selling, in a creative way, then they are more likely to attract the consumer and build a positive brand image.
Alexis-ellen Day's curator insight, May 20, 2013 9:31 PM

I agree with this article. This article effcitently discusses many aspects in relation to the creative process and strategies marketers use in creating brands. what really helped verify the information within this article was the use and explaination of Young's creative process and Wallas' creative process model.


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ABC's of IMC: Media Strategy

ABC's of IMC: Media Strategy | IMC - Creating Strategy |
Angelina Singh's insight:
To whom shall we advertise (who is the target market)? What internal and external factors may influence the media plan? Where and when should we focus our efforts?

Developing a media plan for IMC is vital however is very dependent on your target market and the message you are trying to convey. Choosing the  right methods and channels will heavily influence the broad of audience you reach the coverage and the costs. What do you think is a good media channel to advertise a marketing campaign aimed at teenagers?

Mareta Simanu Sapolu's comment, May 7, 2013 9:36 PM
A very good article to look at about the importance of knowing your real customers before choosing the right media to deliever your messages. It is not only that but looking at the right strategy of choosing the right methods and channels that will surely reached the targeted audiences should also be align together with what consumers are expecting to hear at right time and place in order to actually receive and attentively keep the messages alive in their memories.
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Hitting a Hole-in-One with Integrated Marketing Communications

Hitting a Hole-in-One with Integrated Marketing Communications | IMC - Creating Strategy |
Have you ever played a round of golf on a beautiful day? You tee up your shiny Titleist golf ball, grab your Big Bertha driver, take a few practice swings, and crush the ball several hundred yards ...
Angelina Singh's insight:

Great explanation of how the consumer, channel and evaluation are the three main aspects of how to create a succesfull IMC campaign using an effective strategy:


Consumer- creating awareness leading to a purchase

Channel- Using the right method to effectively reach the target market.

Evaluation- Measuring the effectiveness of the marketing campaign 

Chelsea-Rae Dawson's comment, September 26, 2013 2:46 AM
This article has some great points. When a company or organization is developing a new marketing campaign, it is not a one size fits all game. People will respond differently to different approaches of marketing so it is important that as marketers, we cover all our bases.
Yuhang Wei's comment, September 26, 2013 9:14 AM
@Scarlett Yeounju Kim: "Integrated marketing communications is the use of a variety of marketing outlets in unison to provide clarity, consistency, and maximum communicative impact... Each element of an IMC strategy must have well-defined purpose and should support and extend the message delivered by the other elements". I think these two sentences can really represent the main opinion of the article. Surely, IMC has many different sections but each section should have an unique function to play its role of making the marketing process better. Three elements of IMC: Consumer; Channels; Evaluation. Each element has its own function and they should work together to make IMC work better. You have a very clear explanation for the article and I believe I too learn many things from the article.
Holly Adams's comment, September 26, 2013 11:40 PM
@scarlett. Great article with a very interesting and creative way of describing IMC. I particularly loved the thought of of picking the right club for the situation, this is so true and very important! Each piece of IMC is used to improve a certain part / situation, yes they all work together, and differently should, but to use the right one at the right time a place is crucial for a successful IMC within your company.