IMC Consumer behaviour vs Objectives
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15 brilliant examples of billboard advertising

15 brilliant examples of billboard advertising | IMC Consumer behaviour vs Objectives |

An innovative billboard design can be very hard to miss and attract attention from miles around. Check out these 15 brilliantly creative examples...

Leon Thomason's insight:

This shows the creative ways in which businesses have attacked marketing and used the innovative billboards to generate short term financial gains through using interesting and eye catching methods. The idea of having fun advertising is used to capture the eye of consumers and as a silver lining creates a fun perception of a company. This perception forms attitudes and can often be the decieding factor when going throught the buying process. Also a by product of fun and innovative advertising is the hope of an increase in the advertising channel of 'word of mouth'. This tactic sucessfully integrated with the marketing campaign can drive short term financial gains and builds overall brand equity.

Joly Yuan's comment, August 22, 2013 10:03 AM
This article brings me lots of creative ideas. Billboards as the most common outdoor advertising have very high exposure to consumers on daily basis. An innovative billboard can capture people’s interest and attract people’s attention. What can cause the drivers to endanger their lives to take a look at your billboards while they’re driving? Great billboard can answer this question well. It should be graphic-oriented, informative, interesting and most importantly, creative. An good advertising billboard raises brand recognition and brand awareness, also has large impact on consumer decision making. This article is a good simple show how integrated marketing communication influences the customer's behaviors through one of the most common communication tools- adverting. This is a good way to promote our brands and increase market sales.
Emily Zhang's comment, August 22, 2013 6:19 PM
These billboard are great. In today's market, outdoor advertising is quickly gaining in popularity; the wide impact and cost-effective nature of billboard advertising is undeniable. They are catching eyes and could help companies increase sales. Because compare to the 24 hour per day exposure of a billboard versus a TV commercial or a newspaper advertisement, these advertisements have a useful life of 30 seconds at most. In addition to this great advantage is the fact that billboard advertising is very affordable than others.
Wenzi Liu's comment, August 22, 2013 6:50 PM
I believed that meaningful billboards like these once can well communicate with consumers about the brand’s personality. Creating brand personality is a good way to increase brand awareness and customer’s loyalty.
Rescooped by Leon Thomason from Consumer behavior!

Neuromarketing: The Science Behind Selling

Neuromarketing: The Science Behind Selling | IMC Consumer behaviour vs Objectives |
Neuromarketing is the combined study of marketing, psychology and neuroscience. Understanding it can give any retailer great insight into their own sales.

Via Francisco Teixeira
Leon Thomason's insight:

Key to a Businesses success is understanding their consumers behaviour. This article addresses 'Neuromarketing' which is the understanding specific functions of various facets of the human brain and using them to your advantage. As humans we are extremely susceptible to temptation. Being able to access the Limbric system (part of the brain that controls temptation) as a marketer is a sure way to generate short term financial gain. This can be as simple as creating advertising that shows the sun to generate temptation for an ice cream company. This also reinforces the fact that marketing stimuli are more effective being visual rather than verbal. 

Kasem Tanom's curator insight, April 6, 2013 4:43 AM

This article is very interesting in terms of marketing as it shows us how neuromarketing is the 'science to locating consumers buy buttons'. This article explains in detail the theory of neuromarketing and how it can be a big influence in understanding consumer behaviour. Understanding consumer behaviour is important when it comes to marketing as a company needs to know what the consumer is looking for and expecting in a product or service. If the company has good knowledge and understanding of consumer behaviour then it would be of an advantage when they launch a new marketing campaign which is suited to target consumers.

Norman Vaz's comment, April 6, 2013 7:25 AM
This was an interesting read, it pretty much focuses on how a company must have a good understanding of what a consumer needs it has to work in providing that to the consumer because in turn if there is information of what a consumer is looking for it would be an advantage for companies as they would better understand the thought process of their demographic.
Gavin Lionheart's comment, April 6, 2013 8:25 PM
This is a very fascinating article how it uses scientific theories to imply marketing. I have never heard of such terms as neuromarketing that is why im finding this article interesting to read. I have learnt by using the brain you are able to reach the consumers emotion and behaviour, rather than assuming consumer adherence to rational self interest.
Rescooped by Leon Thomason from Consumer behavior!

Shop or Drop: The Online Game of Social Shopping | POPAI

Shop or Drop: The Online Game of Social Shopping | POPAI | IMC Consumer behaviour vs Objectives |

Via Francisco Teixeira
Leon Thomason's insight:

Addressing the changing times of the electronic retailer this article shows that consumers are faced with a increasingly more confusing purchasing process. As a marketer it is important to give the consumer the required information yet keep the buying process as a whole as simple as possible.  There are four promotional planning elements that are needed to be taken into consideration to keep this process simple; 

Reciever Comprehension- can the reciever comprehend the ad?

Channel presentation- which media will increase presentation?

Message Yeilding- what type of message will create favourable attitudes?

Source Attention- Who will be effective in getting consumers attention?

Wincy Cai's comment, April 5, 2013 11:23 PM
There are many processes that customers take before purchasing a product. consumer purchasing process is constantly being influenced by internal and external forces. When it comes to consumer purchasing behavior, marketers should help to address the needs of the customer and make them feel good about their purchase in the long run.