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Scooped by Gavin Lionheart!

Using Visual Story Telling to Build Stronger Relationships With Consumers | Business 2 Community

Using Visual Story Telling to Build Stronger Relationships With Consumers | Business 2 Community | IMC Articles 2 |
Consumer behavior is undergoing a significant shift.
Gavin Lionheart's insight:

This article explains the ideas of how media has transitioned from text to pictures, meaning the public media is making images the new currency of social media engagement. I believe this is an excellent idea and could have many possitive factors, one being visual appeal to consumers. Personally I enjoy seeing pictures/images other than text, with so many phones and new technology have cameras on them can easily create very creative images. This can relate to IMC by building brand awareness by using pictures as logo's, creative brands can encourage consumers to buying your product.

Deelan Patel's comment, April 9, 2013 4:29 PM
pic's tell a 1000 words? pics and visual diagrams are an awsome way to grab the attention of customers and hold on to that customer is well. "Images drive an emotional reaction with an immediacy that no other medium offers." This article talks about the switch in consumer behaviour as social media conversations are transitioning from text to pictures. Consumers are now more often purchasing brands products/services that market using images rather than words. Shows a significant shift from the typical marketing slogan/catch phrase. Strong implications for marketers as they have to change perspective to this new consumer outlook.
Chris Mays's comment, April 9, 2013 5:05 PM
Well said. With the rise of Facebook, Flickr, Instagram and other social networking sites, it can be seen just how easy it is get a photo out there on the Internet. Smartphone cameras are advancing all the time and image quality is getting a lot better. People relate to images. So why not advertise products in a way that consumers can relate to. As Deelan said, "pics tell a 1000 words."
Mohammed Bin Afif's comment, April 9, 2013 11:22 PM
I wonder if people rect more to pictures today than they did 20 years ago. Images have become far more involved with more time spent on their design etc. Also, nowadays people requires things far more instantaneous than in the past with emails instead of mail and phones we carry around i stead of landlines. This may be a reason why people place so much emphasis on images now rather than text as it gives them more information faster. If this is the case then marketers can adopt this into their marketing strategies and incorporate it within al organisational communication through an Integrated marketing communication strategy which will ensure the same images are used throughout all of the organisations advertising.
Rescooped by Gavin Lionheart from IMC Consumer Behaviour!

Consumer Using Phones to Bank, but Not Buy

Consumer Using Phones to Bank, but Not Buy | IMC Articles 2 |

Americans are increasingly using their phones to avoid a trip to the bank, but they still have little interest in having mobile devices replace their wallets.



The cellphone users tapping into banking services increased 33% during 2012, according to a Federal Reserve survey released Wednesday. Nearly half of those with smart phones accessed a banking app or mobile website in the past year, the survey of 2,600 consumers found.


“It is the future,” technology analyst Jeff Kagan said. “Five years ago we didn’t have iPhones… soon we may be using our phones for nearly all banking and monetary needs.”


The Fed survey found Americans are increasingly checking balances, paying bills and depositing checks on their phones, but they’re reluctant to use their iPhones, Galaxies and other gadgets to pay at retailers and restaurants.

Only 6% of smart phone owners used their device to make a purchase in the past 12 months, and less than a quarter say that they’re even interested in such services, the Fed said.

Via Kevin Chai
Gavin Lionheart's insight:

Needless to say smartphones are becomming a rapidly popular to everyday use. Advantages of smartphones can somewhat save you time doing daily or weekly chores, as for example this article talks about saving time by using a smartphone than making a trip to the bank. Personally I find using smartphones very useful in relating to this situation, I use my banking app frequently to pay for certain things that the app can supply me with. I guess in some cases, for workers such as bank workers will have less occupants visiting. It's all up to the phone user how they use the phone and how they decide to maintain its benefits and flaws.

Lance Holland's comment, April 8, 2013 4:54 AM
This article highlights a changing direction in consumer behaviour. because of technology, consumers are able to electronically access their bank accounts and similar services, completely removing the need to physically walk into the bank and manage finances. This shift demonstrates the growing medium of smartphones, and this is important for marketers to recognise that physical advertisements may not be as effective at reaching consumers, especially if those consumers do not visit particular stores (physically) very often. Internet has shown a new platform to market and advertise in, and smartphones will be the upcoming medium to communicate to consumers on
Kasem Tanom's comment, April 8, 2013 5:26 AM
I agree smartphones are convienient in everyday use. I too do online banking using my smartphone. As lance said marketers need to recognise the changes occurring in marketing and take into account that physical advertisements may not be as effective as online marketing.
Rescooped by Gavin Lionheart from IMC Consumer Behaviour!

Market Force Study Shows Uptick in Consumers Trying New Retailers

Market Force Study Shows Uptick in Consumers Trying New Retailers | IMC Articles 2 |

Despite cautionary spending last year, retailers may have good reason to be optimistic in 2013 – consumers are trying more fashion retailers for the first time, and most are making purchases during those visits. According to a study by Market Force Information, a worldwide leader in customer intelligence solutions, four in 10 (39%) of consumers surveyed reported trying a new fashion retailer over the past 90 days – a 22% gain from 2011, and a 179% increase from 2010 when just 14% of consumers said they’d tried a new retailer. H&M is the retailer that consumers reported visiting for the first time most often, followed by Kohl’s, Macy’s, Abercrombie & Fitch and Forever 21.
The Market Force study, conducted in February, was designed to uncover consumer shopping trends and behaviors, including how they’ve shifted over the past three years.


Out of the top-ranking retailers in the study, H&M did the best job of attracting new customers for the second time in a row. The Swedish retailer received the highest ranking when the survey votes were indexed to account for number of locations per chain. Kohl’s secured the No. 2 spot, up from its sixth-place finish in Market Force’s previous retail study in late 2011, and Macy’s moved from No. 11 up to third place. Coldwater Creek and White House | Black Market both fell significantly this year from their top-five ranking in 2011. See Graph 1.

Via Kevin Chai
Gavin Lionheart's insight:

This article explains the insight of consumers purchase behaviours to brand switching, in this case the topic is on fashion retailing. Studies according to Market Force Information discovered 10 (39%) of consumers surveyed reported trying new fashion retail, this large change could be based on changing in the behaviour of their fashion. Most people, including me are afraid of change, personally I cant adapt to change I strongly rely on advice from friends and family on my decision making over changing to different brands. This can relate to IMC and all market consumers who are or have had experience with brand switching.

Kasem Tanom's comment, April 6, 2013 7:23 AM
The market is competitive right now with so many brands out there to choose from. Consumers are being forced to choose what brands they think are worth purchasing if it appeals to them. For me I switch brands easy, I dont care about the brand all I care about is the price and quality whether its not too expensive and if the product is of good quality. I would rather buy nike products instead of louis vitton cause to me nike is more appealing as it is good quality and not overpriced
Lance Holland's comment, April 8, 2013 5:00 AM
This article highlights the importance of capitalizing on consumer behaviour marketing communications. There is proof that consumers now, as they always have, can be swayed by convincing and intelligently created marketing schemes to buy new products. The role of marketing has never been more important than it is right now. Understanding why consumers are switching and exactly what messages are most effective is crucial to the success of a brands communications.