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From
gigaom
The Lean Startup has become somewhat of a bible for Silicon Valley entrepreneurs, but famed investor Marc Andreessen notes that sometimes founders misappropriate the ideas or don’t apply them correctly, resulting in some common problems he outlined. 
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Scoop.it!
Getting Traction Lightning Talk #12 Startup Product Summit San Francisco
Guillaume Decugis's insight:
I've been asked by Cindy Solomon, the founder of the insightful Startup Product Talks to talk about the difficult relationship between product building, marketing and getting traction. I've often found a lot of people were confused about the following questions: - how do I launch a product to make an impact? - should I advertise? - should startup not do any marketing? There are myths around these questions, particularly in Silicon Valley which is still a very engineering-driven culture ("build it and they will come"). But while advertising can be crack for startups, marketing is a must-have as I'm glad prominent SV figures like Marc Andreesen clearly states. So what type of marketing then? Well, among other things like product marketing, community management, user support which are all essential, I wanted to take the opportunity to introduce the new concept of Lean Content, an approach to content marketing that we've started to discuss during our meetup groups since the end of last year. I believe startups can efficiently build their brands through content and here are some examples showing how.
Scoop.it!
Guillaume Decugis's insight:
A fundamental piece of the Lean Startup theory by Eric Ries. Which model is yours?
Scoop.it!
Updated presentation on Startup Metrics, delivered at SeedCamp 2008 in London, England. Dave McClure, 500 Hats.
Guillaume Decugis's insight:
A classic lean startup presentation. Still very relevant 5 years down the road.
Scoop.it!
“If you cannot measure it, you cannot improve it” – Lord Kelvin This article is a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business.
Guillaume Decugis's insight:
Anyone who's doing a Saas startup and haven't read or deeply understood this is doomed...Now, beyond the math, the actual ideas and execution for making the whole model work are a difficult art.
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Curated by Guillaume Decugis
CEO of @Linkfluence (#AI for #SocialListening and #marketresearch). Entrepreneur (@Scoopit, Musiwave, Goojet). Engineer-turned-marketer. Rock singer.
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What I've always find fascinating in Silicon Valley is its capacity to not get stuck in one dominating thought model. The Lean Startup model wa an eye-opener for many entrepreneurs - including me. It's a fantastic model for Web software companies. But as the brilliant recent interview of Elon Musk at the All Things D conference and this other Andreesen interview remind us of: big projects are not always compatible with the lean startup model.
Andreesen also explains why the lean startup model is not an excuse not to do marketing (something that I'm a firm believer of as I had a chance to explain during the last startup product summit) and that accepting failure is not the same as encouraging it - something that reminded of a controversial HBR article on that topic.