The introduction of social media has been a common problem. A major problem. Reoccurring themes of battles between the individual and the organisation has proved hostile and ineffective. Sport is an industry where corporate communications is underdeveloped, and with so many instances being reported with sportspeople’s use of Twitter, it needs better regulation in place.
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Peter Mellow
This article discussed the differentiation between the MLB team Seattle Mariners and their Triple-A minor league affiliate Tacoma Rainers. The focus of the Rainers is the family atmosphere where they provide many discounts and specials that appeal to the local families to bring them to the games for more of an entertainment kind of setting. The Rainers have by far cheaper prices where tickets don't exceed $10 and is easily a day out at the ball park for families with several kids, whereas the Mariners have the major league prices that can steer away families from going due to the high prices and less kid oriented without the mascots and goofy antics between innings to keep the entertainment for everyone to enjoy.