HIPAA guidelines
1. Keep patients’ privacy intact
HIPAA guidelines for patient confidentiality may look complex. But, they all percolate down to one essential point – not sharing your patient’s personal information. This means not even specifying that the reviewer visited you since that is a personal detail. For example, rather than saying “So glad you enjoyed your visit, come back again soon!” an ideal HIPAA-compliant response would be:
“Thank you for your feedback! We strive to provide the best services to all our patients.”
This response does not provide any specific information about the patient or the visit. It shows appreciation and also emphasizes the organization’s policy. It’s also important to respond to reviews without referring to the reviewers as patients.
Here is a great example of a HIPAA-compliant response to a patient review:
There’s absolutely no mention of the patient’s medical information in the response. Notice how there’s no specific mention of the patient’s medical issue or appointment either, making it the perfect response.
2. Avoid disclosing the patient’s medical issue
Instead of inadvertently declaring protected information like a medical diagnosis, avoid the issue entirely. What if the patient refers to the symptoms in their review? If you think that then it is alright for the healthcare provider to mention details — well, you are wrong. Even if the patient reveals their diagnosis, the doctor is in violation of HIPAA guidelines if their reply repeats the information. The easiest hack is to avoid.
3. Take critical issues offline
If something feels urgent (hey doctors, we know it’s actually a matter of life and death in your profession) and there is no way to respond without asking for more information — take it offline. You wouldn’t want to brush aside their fears with a generic reply or violate HIPAA guidelines either by asking questions that reveal personal details either. The best route to take it to message the patient personally or ask them to get in touch with you via phone or email. In your response, you can mention your contact details and even invite them to visit your medical facility.
If the urgency also involves the patient’s unhappiness with the care received, a private communication channel might help you get to the bottom of it easily. Getting more insight into why a patient is unhappy will help you to resolve the issue faster. If you address the concern by personally getting in touch with the patient, you may even persuade them to remove or edit the negative post. Now, this is a win-win.
4. Avoid sharing confidential information via personal messages
Address the patient’s negative reviews and concerns through direct contact channels like personal messaging and avoid unwanted disclosures, breaches of data or breaches of patient privacy.
HIPAA’s Security Rule mandates that all electronically protected health information (ePHI) is free from any of the HIPAA violations mentioned earlier. However, social media messaging services do violate HIPAA’s standard for compliance. Patient data or health documents should never be distributed using these messaging services.
5. Don’t share your patient’s pictures on social media
A picture is worth a thousand words. Do you really want to write a thousand words about your patients on social media? Thanks to smartphones, photos seem to be the easiest way to communicate. If I had a dollar for every time I heard “Show and don’t tell” in writing school, I’d be able to pay off my student loans in one payment. While this is great advice for everybody else, it doesn’t apply to doctors and healthcare providers.
If you love your patient’s positive reviews and want to share their pictures as a part of your response, think twice. According to HIPAA guidelines, posting a patient’s pictures on social media websites like Facebook is a violation.
While it may seem inoffensive or harmless, especially if the patient’s name is left out, someone may still recognize them (thanks to all the facial recognition software used on these social media) and that becomes an infringement of the patient’s privacy. So, even if you’re celebrating something as significant as a patient’s recovery from an illness or horrible injury, sharing their photos is a major violation of HIPAA’s book. Again, the best route to take is to avoid posting photos altogether.
6. Create a response strategy for your reviews
Work with your team and create a policy on how you can respond to different types of reviews while complying with HIPAA guidelines. Study different scenarios to identify various types of patient reviews. After careful study, create standard response templates for each scenario.
For instance, for all negative responses, you may say something like: “We deeply regret the inconvenience. Kindly get in touch with us at [Contact Number] or [Contact Email ID] so that we can address your concern.”
For all positive patient feedback, you might say that “It is our goal to provide the best care to patients. We appreciate your feedback.”
This works well for review sites like Facebook and Google. However, in the case of Twitter, you may have to abbreviate your response to stay within the character limits.
Contact Details :
inquiry@technicaldr.com or 877-910-0004
www.technicaldr.com