Healthcare Social Media and Digital Patient Engagement
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The Healthy Brand: Take Your Brand From Good to Great

The Healthy Brand: Take Your Brand From Good to Great | Healthcare Social Media and Digital Patient Engagement | Scoop.it
Find out what it takes to build the healthy brand - a brand that becomes a living, breathing entity that serves as a longterm business asset.
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The first in a series of articles to help you understand what it takes to grow your brand for business success. 

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Healthcare Social Media and Digital Patient Engagement
How Social Media and online tools are changing healthcare and giving rise to the empowered patient.
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The Healthy Brand: Take Your Brand From Good to Great

The Healthy Brand: Take Your Brand From Good to Great | Healthcare Social Media and Digital Patient Engagement | Scoop.it
Find out what it takes to build the healthy brand - a brand that becomes a living, breathing entity that serves as a longterm business asset.
ParkerWhite's insight:

The first in a series of articles to help you understand what it takes to grow your brand for business success. 

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SurroSense Rx foot sensor hits market, aims to prevent diabetic ulcers | mobihealthnews

SurroSense Rx foot sensor hits market, aims to prevent diabetic ulcers | mobihealthnews | Healthcare Social Media and Digital Patient Engagement | Scoop.it
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The Affordable Care Act’s Impact on Healthcare Marketing

The Affordable Care Act’s Impact on Healthcare Marketing | Healthcare Social Media and Digital Patient Engagement | Scoop.it
Soon, thanks to a new law, consumers will be shopping for health insurance for the first time. What should healthcare marketers be doing?
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Healthcare marketers need to change their strategy to be more focused on consumers. 

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Patients as Consumers 9 Important Insights for Health Care Companies

Patients as Consumers 9 Important Insights for Health Care Companies | Healthcare Social Media and Digital Patient Engagement | Scoop.it
The changing health care economy puts patients as consumers and forces health care companies to change their business model & market to patients.
ParkerWhite's insight:

The Deloitte Webcast discussed the transition for healthcare providers, healthcare companies, providers, etc., to treat patients as consumers. There is a big shift in the way the healthcare system will work and patients will be a new focus and require adequate consumer research, thus requiring companies to develop better direct-to-patient strategies. 

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Health tweets: an exploration of health promotion on twitter.

Health tweets: an exploration of health promotion on twitter. | Healthcare Social Media and Digital Patient Engagement | Scoop.it
Twitter is a popular microblogging site that allows users to disseminate information in 140 characters of text or less. A review of literature indicated that, to date, there has been little inquiry into the healthbased discussions conceptualized and enacted within and among Twitter users.

Via Giuseppe Fattori, Marie Ennis-O'Connor
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ONC's Ricciardi gives consumers voice | Healthcare IT News

ONC's Ricciardi gives consumers voice | Healthcare IT News | Healthcare Social Media and Digital Patient Engagement | Scoop.it
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Medical Digital Marketing

To create an effective marketing plan to attract today's digital physician and patient you have to understand where they are, why they are there, and how can...
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4 solid reasons to start your hospital blog | Articles | Main

4 solid reasons to start your hospital blog | Articles | Main | Healthcare Social Media and Digital Patient Engagement | Scoop.it
Hospitals: If you're not blogging, it's time to start.
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Pharma Marketing Blog: Why Pharma Execs Fear to Follow on Twitter

Pharma Marketing Blog: Why Pharma Execs Fear to Follow on Twitter | Healthcare Social Media and Digital Patient Engagement | Scoop.it
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Alexandra Fulford suggests pharma execs could benefit from having and using a personal Twitter account. 

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As Pinterest audience rises to 15% of Internet users, are healthcare and pharma presence growing too?

As Pinterest audience rises to 15% of Internet users, are healthcare and pharma presence growing too? | Healthcare Social Media and Digital Patient Engagement | Scoop.it
As Pinterest user audience growth rivals Twitter, are healthcare and pharmaceutical companies increasing their presence?
ParkerWhite's insight:

There are many ways for health and pharma to use Pinterest for patient education: http://www.parkerwhite.com/5-ways-pinterest-can-be-used-for-patient-education-in-healthcare/

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The Internet and Health | Pew Research Center's Internet & American Life Project

The Internet and Health | Pew Research Center's Internet & American Life Project | Healthcare Social Media and Digital Patient Engagement | Scoop.it
The internet can be used as a diagnostic tool, for peer-to-peer healthcare, and for self-tracking. We look at the statistics behind these activities.
ParkerWhite's insight:

Patients are turning to the Internet and getting more social when it comes to Healthcare.

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3 incredible technology demos from FutureMed (video)

3 incredible technology demos from FutureMed (video) | Healthcare Social Media and Digital Patient Engagement | Scoop.it
Technology demos of ekso Bionics' robotic exoskeleton, MobiSante's mobile ultrasound device and A
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Why Health, Medical and Pharma Can No Longer Afford to Be Antisocial | ParkerWhite Brand Interactive

Why Health, Medical and Pharma Can No Longer Afford to Be Antisocial | ParkerWhite Brand Interactive | Healthcare Social Media and Digital Patient Engagement | Scoop.it
ParkerWhite's insight:

The greatest risk for health, medical and pharma social media is not joining and engaging with patients.

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What’s Pharma’s role in social media? | Article...

What’s Pharma’s role in social media? | Article... | Healthcare Social Media and Digital Patient Engagement | Scoop.it
It’s not easy to carve out a space, but once you do, don’t abandon your followers. (What’s Pharma’s role in social media?
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UnitedHealth launches new online program to prevent diabetes

UnitedHealth launches new online program to prevent diabetes | Healthcare Social Media and Digital Patient Engagement | Scoop.it
UnitedHealth has launched a new online program designed to put people in teams and help them lose 7% of their body weight, just enough to prevent diabetes.
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Health Marketing: 5 Winning Formulas for Facebook Posts

Health Marketing: 5 Winning Formulas for Facebook Posts | Healthcare Social Media and Digital Patient Engagement | Scoop.it
Many brands are using Facebook for a direct sale, which will not work. Learn how to use Facebook for health marketing with these 5 post examples
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See how 5 different healthcare companies used Facebook posts to engage with their online audience. 

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5 Ways Pinterest Can Be Used for Patient Education In Healthcare

5 Ways Pinterest Can Be Used for Patient Education In Healthcare | Healthcare Social Media and Digital Patient Engagement | Scoop.it
Pinterest is a good medium for patient education in healthcare marketing because many people learn best visually and compelling images are highly shareable.
ParkerWhite's insight:

Pinterest provides a myriad of different options for marketers and healthcare providers to give patients easy to understand information and resources in a visual format, which is more approachable than text and helps eliminate problems with technicalities and jargon. 

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What do people say about your health care organization? | Articles | Main

What do people say about your health care organization? | Articles | Main | Healthcare Social Media and Digital Patient Engagement | Scoop.it
See how the World Health Organization uses video to provide a view of what people worldwide say about it and to ask its audience for its say.
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Medical Marketing on Pinterest: The Safest Place to Start

Medical Marketing on Pinterest: The Safest Place to Start | Healthcare Social Media and Digital Patient Engagement | Scoop.it
Medical marketing executives should start using Social Media with Pinterest because it is visual in nature instead of conversational, making it low-risk.
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What’s missing from many health apps — medical expertise - amednews.com

What’s missing from many health apps — medical expertise - amednews.com | Healthcare Social Media and Digital Patient Engagement | Scoop.it
The lead researcher of a study says apps have potential for improving pain management, but stricter oversight is needed. The FDA is considering some regulations.
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Even Pharma's Good Deeds Are Criticized

Even Pharma's Good Deeds Are Criticized | Healthcare Social Media and Digital Patient Engagement | Scoop.it
Industry critics would prefer that companies work in conjunction with the developing world to bring forward medicines that would be more cost-effective in meeting their needs.

Via Richard Meyer
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Digitas Health examines effectiveness of digital marketing within pharma | Pharmalive

Digitas Health has announced the release of Effective Review and Approval of Digital Promotional Tactics, written by Dale Cooke, who is its VP/group director, regulatory review with Digitas Health. The Food and Drug Law Institute published the comprehensive primer.

In addition to an approachable and optimistic view of FDA’s most recent guidance on social media use, the primer provides guiding principles for how pharmaceutical marketers can embrace digital, while ensuring compliance.

“People need to understand how to effectively review promotional tactics,” Cooke told Med Ad News. “I have heard people at top companies proudly announce that they are responsible for developing company guidelines for using social media despite the fact that they don't have a Facebook account. Imagine someone trying to review a television commercial without having ever seen a television. They wouldn't know the importance of asking about things such as how fast the voiceover is delivered or whether the music will overwhelm the audio. But those are extremely important factors that determine whether the resulting promotional material is compliant. Exactly the same is true of all media. Reviewers need to understand, and preferably use those media to appreciate all of the factors that contribute to whether a message is compliant.”


Via rob halkes, Ricard Robledo
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rob halkes's curator insight, April 5, 2013 6:53 PM

Digital marketing is not about using social media it is about communication to protagonists of your market. All marketing efforts pertain to the intention of your communication and that has to do with how you want to approach your customers - just selling won't do..

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3 Basics of Effective BYOD for Your Healthcare Organization - HIT Consultant

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Imprivata's David Ting talks about the basics of effective BYOD for your healthcare organization in successfully establishing mobile security

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Top pharma companies in social media: whose opinion are we polling?

Top pharma companies in social media: whose opinion are we polling? | Healthcare Social Media and Digital Patient Engagement | Scoop.it
An entry in the '100 Steps for Pharma' series Millions of words have been written over recent years across media channels about the relative performance of pharmaceutical companies in social enviro...

Via Richard Meyer
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7 Consumer Online Trends that Impact Healthcare Marketing in 2013 | Patricia Redsicker

7 Consumer Online Trends that Impact Healthcare Marketing in 2013 | Patricia Redsicker | Healthcare Social Media and Digital Patient Engagement | Scoop.it
The trends & insights about people looking for healthcare information online are interesting and useful in providing important clues for your marketing strategy
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