This report analyzes the correlation between advertising to children, the commercialization of toys in Brazil and its effects on the consumption and disposal of plastic, as well as on children's health. Considering that 90% of toys worldwide are made of plastic and that toy advertising to children are predominant on TV and in Youtube, it exposes the challenges of children commercial exploitation by this sector and brings technical, political, environmental and pedagogical solutions to this issue.
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Scooped by
Giuseppe Fattori
onto Medici per l'ambiente - A cura di ISDE Modena in collaborazione con "Marketing sociale". Newsletter N°34 |