New Orleans Bioinnovation Center: A Prototype for Nimble Sustainability | Communication design |

The New Orleans Bioinnovation Center is a prototype for nimble sustainability, located at a brownfield site in the burgeoning biotechnology district across from Tulane University Medical School on historic Canal Street.

When New Orleans began to rebuild after Hurricane Katrina, NOBIC was back on track, helped by the state, which—like other states—had discovered the economic potential of attracting biotechnology incubators. The goal was to create a collaborative environment in which fledgling start-ups could grow into successful enterprises and spread the wealth.


The glass and steel structure New Orleans Bioinnovation Center strikes a lucid and gracious balance between hard-core sustainability, tenant harmony, and economic viability. Smith believes EDR's success is a result of creating "people ecosystems" by designing for "a long life and a loose fit."

Via Lauren Moss