New Ubleam App Challenges Ubiquitous QR Codes | Communication design |

QR codes are everywhere, and lead users' mobile phones to a website or email address.  They are not particularly attractive, and something about them is beginning to feel very "first generation" limited.  Now a new company called UBleam has taken the idea of printed digital codes a giant step further, and if it catches on, could make QR codes obsolete. The code appears in a ring of attractive bubbles that fit neatly around any round logo or artwork, and offers a company a wide array of customization options in how codes work for an individual user.

Via Ubleam