Research Shows  Divergence in Social Media Uptake | Communication design |

Research shows the use of social media at Fortune 500 has stalled, or perhaps even re-trenched.

This article for 'Grow' presents Data  provided by the Center for Marketing Research at the University of Massachusetts.

What particularly caught my attention is:

***The almost universal uptake of Social Media by Universities and Charities.

***The divergence in uptake between Fortune 500 companies - the "titans" of American Business, and the INC 500, comprising America's fastest growing companies

A perhaps even more interesting divergence among the Fortune 500 where:

***The top 100 companies are the most active blogging companies.

***Only 17% of the next 400 companies blog.

It would be easy to conject as to the reasons for these stark differences, but I choose to let the numbers speak for themselves.  I will, however, be on the lookout for further pieces and more in-depth Data on this intriguing puzzle.

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

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Via janlgordon