Google has launched a UK mortgage comparison service after striking a deal with Avelo Trigold to provide whole of market mortgage data.


The comparison service lists products that are available direct from lenders and via brokers. Where products are available only through a broker, users are passed to one of 10 brokers Google has selected, who pay Google for each lead. Google says its code of conduct ensures brokers do not take a total fee of more than 1% of the mortgage value.