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Rescooped by Alexandra Lizana from Curation, Social Business and Beyond
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5 Best Practices Every Content Curator Should Follow

5 Best Practices Every Content Curator Should Follow | Gestión de conocimiento | Scoop.it

I selected this piece by Steve Rosenbaum for Mashable because there are some excellent tips to make you a trusted source, build a loyal following and add value to the community.

 

I don't know about you but everytime I read a post about curation, I see something different, this one is from someone who knows what he's talking about.

 

Here are some highlights:

 

Be part of the content ecosystem

 

**What a curator should do is embrace content both as a marketer and an organizer

 

Follow a schedule

 

**No matter what and how much you post, 2 new links a day and one big post per week, that's a schedule

 

**Be consistent and post at the same time everyday so your readers will know when to expect new content

 

**consistency and regularity brings new users and helps you build a loyal fan base

 

Embrace multi platforms

 

**Put your work where your audience is, today you have to go to them (more about this in the article)

 

Engage and Participate

 

**Select only the best content - read everything before you hit the send button - you'll build trust by helping your readers find great content and information

 

**This is a great way to build relationships with bloggers and other curators (more on this in the article)

 

Share, Don't Steal

 

**Last but definitely not least, you must acknowledge the source, there are no exceptions

 

**When people choose to listen to you, it's because you've proven to separate the signal from the noise

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://on.mash.to/Jk8uWH]


Via janlgordon
janlgordon's comment, April 29, 2012 6:06 PM
Hi John, It's funny, we can read these articles over and over but I always find something new each time I read them. How about you?
Rescooped by Alexandra Lizana from Curation, Social Business and Beyond
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Make Your Business the Go-To Resource by Curating Great Content

Make Your Business the Go-To Resource by Curating Great Content | Gestión de conocimiento | Scoop.it

This piece is from senseiblog. I selected it because it reaffirms the importance of using content curation as a part of your content marketing strategy.

 

Here are some highlights:

 

"Content doesn’t always have to be content from your organization, your clients just need to be able to access it through you. Let’s be honest, creating enough content to fulfill demand is a daunting task".

 

**Quality content is a sustainable competitive advantage

 

**the ultimate goal of your online presence should be to become a “Go To” source of information that your stakeholders log onto with increasing or sustainable frequency.

 

**Once achieved, the differentiation this status gives you becomes widespread generating respect, appreciation and business from both new and existing customers.

 

 **in the grand scheme of things, content curation is an essential part of carving out a position for your brand.

 

**The best strategy is to curate or create content that best meets the need of your stakeholders.

 

**What’s missing most of the time is the incentive to be social. What is the best incentive?

 

It is the ability to contribute in a meaningful way

 

 

**Great content starts conversations which leads to engagement and relationships.

 

**by adding context, some examples are links to other sources who provide more insight on the topic, expressing your viewpoint, asking questions, inviting others to comment and continue the dialogue.  

 

Content creation, content curation and the ability to give meaningful feedback on it effectiveness is a highly engaging way to involve hundreds, if not thousands of internal staff.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/wVK9j0]


Via janlgordon
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