AvatarGenerations' Editor built a Serious Game using a platform called ThinkingWorlds to showcase the pedagogies in games and to investigate how teacher attitudes and perceptions changed before and after playing the game. The objective of the game was to provide a tailored contextual experience in a school environment that would have a positive affect on preconceptions, and change negative attitudes towards the role of serious games in the classroom. The game was designed to allow teachers to experience a range of educational activities, each built upon a clear and established pedagogy: Gagné’s (1985) ‘Nine Events of Instruction’, Mayer’s (2002) cognitive theory of multimedia learning, Lave and Wenger’s situational learning theory (Lave and Wenger 1991), Kolb (1984) experiential learning theory and Skinner’s (1954) operant conditioning theory.