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eCommerce Investment Shifts for 2018

eCommerce Investment Shifts for 2018 | Future of Retail | Scoop.it
At this moment, there are a lot of new technologies that could have a massive impact on eCommerce. A large number of them could cause some problems
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Survey finds companies struggle with #omnichannel as content is often siloed in different websites and solutions - What they call the digital innovation gap

Survey finds companies struggle with #omnichannel as content is often siloed in different websites and solutions - What they call the digital innovation gap | Future of Retail | Scoop.it

The industry’s largest-ever survey of CMS users reveals which technology drives greater business results.


Via Farid Mheir
Farid Mheir's curator insight, October 15, 2020 11:46 AM

WHY IT MATTERS: sharing content across different websites, eCommerce, in-store displays and new devices (ie. Alexa, siri) is difficult. This survey provides insights into the reasons why sharing is difficult. Be aware this is biased towards headless CMS, but the conclusions appear valid IMHO.

alishbachohan4@gmail.com's comment, October 19, 2020 12:39 AM
Visit - https://bit.ly/37eq30K
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The state of ecommerce 2021 - how time flies, are we already in 2021??? #marketingDisruptionField via @kantar

The state of ecommerce 2021 - how time flies, are we already in 2021??? #marketingDisruptionField via @kantar | Future of Retail | Scoop.it

A landmark study identifying key shopper, brand, and retailer trends to provide a holistic view of the rapidly evolving ecommerce and retail media landscape.


Via Farid Mheir
hallisog's curator insight, July 19, 2020 9:11 AM
hallisog's curator insight, July 19, 2020 9:12 AM
hallisog's curator insight, July 19, 2020 9:12 AM
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17 Must-Have E-Commerce Conversion Elements

17 Must-Have E-Commerce Conversion Elements | Future of Retail | Scoop.it
If you use these e-commerce conversion elements, your e-commerce business is sure to be a success. Find out how to use them to drive conversions in this article.
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2019: eCommerce In Review: Omnichannel

2019: eCommerce In Review: Omnichannel

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The Future of Customer Experience: Chatbots and AI?

The Future of Customer Experience: Chatbots and AI? | Future of Retail | Scoop.it
The Future of Customer Experience: Chatbots and AI?




UC Today are revolutionising the webinar. Gone are the days of boring slide decks and bland presentations as we bring you interactive video conversations augmented with stunning visuals.

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20+ stats that show how online retail is changing –

20+ stats that show how online retail is changing – | Future of Retail | Scoop.it
Online retail has seen huge shifts and changes over time. Here are 20 statistics that illustrate the changes in online shopping, from device usage and global markets to shopping channels and delivery methods.
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How IOT gives rise to Smart Stores

How IOT gives rise to Smart Stores | Future of Retail | Scoop.it
How IOT gives rise to Smart StoresGrocery stores are taking on the challenge of smart aisle shopping. The future of the grocery industry belongs to those organizations that can process data at the edge of their network.

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Top 10 des outils emailing pour votre e-commerce •

Top 10 des outils emailing pour votre e-commerce • | Future of Retail | Scoop.it
Nous avons fait pour vous un Top 10 des outils emailing, afin que vous puissiez comparer et choisir celui qui est le plus adapté à vos attentes.

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E-commerce : 4 stratégies marketing à mettre en place pour doper vos ventes

E-commerce : 4 stratégies marketing à mettre en place pour doper vos ventes | Future of Retail | Scoop.it
Pour générer du trafic, convertir vos visiteurs et booster vos ventes, il est nécessaire de mener simultanément différentes stratégies marketing . Voici notre sélection des 4 meilleures stratégies.

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OUTSOURCING NETWORK INTELLIGENCE's curator insight, January 25, 2019 1:30 AM

En ce domaine, le dopage est permis. Alors allons-y !

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E-commerce : quelle stratégie marketing pour se lancer sur Amazon ?

E-commerce : quelle stratégie marketing pour se lancer sur Amazon ? | Future of Retail | Scoop.it
Entre eldorado et menace, il est facile de se perdre dans l'univers d'Amazon. Comment apprendre à jouer avec un tel géant ? Voici trois conseils pour préparer au mieux son entrée sur le site de e-commerce.

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OUTSOURCING NETWORK INTELLIGENCE's curator insight, January 8, 2019 12:55 AM

Si vous êtes prêts à partager votre marge, ça peut être une bonne idée...

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Comment créer une page catégorie e-commerce efficace ?

Comment créer une page catégorie e-commerce efficace ? | Future of Retail | Scoop.it
Votre page “catégorie de produits” doit être simple, claire et efficace, puisqu’elle représente une étape supplémentaire dans le tunnel d’achat.

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L'e-commerce français croît de 5,5% en novembre

L'e-commerce français croît de 5,5% en novembre | Future of Retail | Scoop.it
Durant le mois du Black Friday 2018, le nombre de transactions a aussi augmenté de 15,12%. Le panier moyen a atteint 60,87 euros.

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Le magasin, nouveau maillon expérientiel de l'omnicanal

Le magasin, nouveau maillon expérientiel de l'omnicanal | Future of Retail | Scoop.it

 A l'heure de la montée de l'e-commerce, l’expérience client reste encore l’apanage du magasin. Loin d’être mort, ce dernier possède de sérieux atouts sur lesquels capitaliser pour, de nouveau, être considéré à sa juste valeur dans un parcours d’achat devenu omnicanal. Manon Le Guillou,  planneur stratégique chez Mediapost Communication, nous  livre ses best practices.

Via Jérôme MONANGE, GCX Conseil, Patrick Bouillaud
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Amazon sales +44% during covid increases need for delivery hub expansion -warehouses- in suburbs and cities 

Amazon sales +44% during covid increases need for delivery hub expansion -warehouses- in suburbs and cities  | Future of Retail | Scoop.it

The rise in ecommerce caused an unprecedented surge in Amazon's volume, but it came with fulfillment challenges. The coronavirus pandemic bolstered ecommerce growth—sales grew 44.4% annually in Q2—as consumers turned to online shopping instead of brick-and-mortar amid store closures. But the milestone came with challenges in handling the surge, including delivery delays and slowed shipping speeds. Other competitors, like Walmart, were able to more effectively weather the storm because of their massive store network, so replicating competitors' strategies could help Amazon recoup lost market share and extend growth during the busy holiday season.


Via Farid Mheir
Farid Mheir's curator insight, September 18, 2020 4:25 PM

WHY IT MATTERS: Amazon will use failing and bankrupt stores and shopping malls to build warehouses so close to consumers that 1-2hr delivery becomes possible - the last hurdle in making eCommerce viable in many product categories (grocery, food, meals, and other high volume / low margin categories come to mind first of course).

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4 Ways Anyone Can Market a Product From Home

4 Ways Anyone Can Market a Product From Home | Future of Retail | Scoop.it
You don't need a fancy storefront or a huge warehouse. Anyone can market a product from home and here are 3 ways to get you started.

Via Stefano Principato
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Nine marketing automation strategies to win the war for ecommerce

Nine marketing automation strategies to win the war for ecommerce | Future of Retail | Scoop.it
Ecommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable.
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The Differences Between Multichannel & Omnichannel Marketing

The Differences Between Multichannel & Omnichannel Marketing | Future of Retail | Scoop.it
Omnichannel and multichannel marketing are two very distinct and separate marketing strategies, even though both focus on the use of multiple channels to reach consumers and potential consumers. Learn the difference here.
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How Data Analytics is transforming Loyalty Rewards Programs

How Data Analytics is transforming Loyalty Rewards Programs | Future of Retail | Scoop.it
Loyalty programs benefit companies in terms of growth and profits, but the greatest value over time is the increased visibility into and deeper understanding of individual customer behavior. A loyalty rewards program offers a vast array of customer data. The challenge is how brands harness this data to improve their loyalty programs and offer customers […]

Via the first club™
the first club™'s curator insight, July 30, 2019 4:12 AM

Data data data, this is the key and the easy part, but the challenge is readable & predictable analytics #analytics #Loyalty

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Amazon's Revolutionary Retail Strategy? Recycling Old Ideas

Amazon's Revolutionary Retail Strategy? Recycling Old Ideas | Future of Retail | Scoop.it
Opinion: Amazon's prevailing business strategy is to try everything—even what's been done before—to reshape retail. Sound backward? It's actually brilliant.
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Augmented Reality: The Future of Retail

Augmented Reality: The Future of Retail | Future of Retail | Scoop.it
Smart mirrors bring the retail shopping experience to the next level.
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Tendances e-commerce 2019 : l’évolution des achats en ligne •

Tendances e-commerce 2019 : l’évolution des achats en ligne • | Future of Retail | Scoop.it
Le e-commerce est constamment en mouvement. A tel point qu'il en devient difficile de prédire quelles seront les prochaines tendances à suivre. Dans cet article on vous donne le top 10 des tendances à suivre en 2019 !

Via OUTSOURCING NETWORK INTELLIGENCE
OUTSOURCING NETWORK INTELLIGENCE's curator insight, January 25, 2019 1:34 AM

On aime les tendances sur ce canal...

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Les marques de mode, à la traîne sur la publicité digitale

Les marques de mode, à la traîne sur la publicité digitale | Future of Retail | Scoop.it
Si les ventes en ligne constituent une manne de croissance importante pour les acteurs de la mode, ces derniers peinent à adopter les techniques actuelles, à l'instar de la personnalisation.

Via OUTSOURCING NETWORK INTELLIGENCE
OUTSOURCING NETWORK INTELLIGENCE's curator insight, January 9, 2019 12:35 AM

Il n'y a pas que les marques de modes qui galèrent avec le Web...

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Ikea in 2018: The good, the bad, the ugly

Ikea in 2018: The good, the bad, the ugly | Future of Retail | Scoop.it
It’s been a confounding and telling year for the Swedish retail giant—here’s how each of their trend-chasing pivots has reflected larger shifts in the retail landscape.
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E-Commerce : Les erreurs SEO les plus courantes [Infographie]

E-Commerce : Les erreurs SEO les plus courantes [Infographie] | Future of Retail | Scoop.it
Pendant longtemps, seuls des sociétés ou des entrepreneurs aguerris, disposant de moyens financiers, techniques et commerciaux, pouvaient lancer des boutiques e...

Via OUTSOURCING NETWORK INTELLIGENCE
OUTSOURCING NETWORK INTELLIGENCE's curator insight, December 20, 2018 1:31 AM

Je fais des bêtises... quand tu n'es pas là...

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Les 80 erreurs les plus communes des sites e-commerce

Les 80 erreurs les plus communes des sites e-commerce | Future of Retail | Scoop.it
Nous avons conduit une étude pour déterminer les erreurs les plus communes des sites e-commerce. À ce titre, nous avons sondé 1300 boutiques en ligne pour les mettre à l’épreuve de 80 problèmes SEO.

Via OUTSOURCING NETWORK INTELLIGENCE
OUTSOURCING NETWORK INTELLIGENCE's curator insight, December 11, 2018 11:37 PM

80, c'est quand même beaucoup !

Philippe Coll's curator insight, December 11, 2018 11:47 PM

Bonne idée du jour : évitez-les