Fuji Guy Francis shows you how to setup your FUJIFILM camera to change the exposure settings with the command dials.

For more information about this and other Fujifilm products, please visit www.Fujifilm-X.com

The Fujifilm X100V really is an amazing everyday camera, probably the best everyday camera I could recommend outside of an iPhone. In this video, I document my trip up to Ucluelet, BC, Canada to visit family. Despite bringing along my Leica M6 as well, I decided to go with the simplicity of the X100V for the trip and am very happy with the results.

Golden Red Berries - Farmington, UT - Fujifilm X-E4 - "Retro Gold" This film simulation recipe began as an attempt to mimc the aesthetic of the Retro Effect on Ricoh GR cameras. There are several reasons why this recipe isn't a good facsimile to that, but, even so, I really like what I came up…

A working photographer who uses Fuji's APS-C system, trials full-frame. A practical street review of the Fuji X-T3 VS Nikon Z6ii.

***Now Rescheduled to 12noon (MST) in Salt Lake City and 9pm (GMT+2) in Johannesburg

Episode 05 of #SOOC focuses on Agfa Optima 200.

Co-hosts Ritchie and Nathalie will be showcasing how using this and other recipes can potentially simplify your workflow and cut out time-consuming post-processing by delivering fabulous results straight out of camera.

Sounds awful, doesn't it? Funny thing is, I really like the Industar-50. I didn't expect to. But my experiences with it have changed my mind

This is how to use the 7Artisans 25mm f1.8 lens when it comes to street photography

XF33mmf1.4 vs XF35mmf1.4 - Which one to pick

3 weeks ago, I bought the new 33mmf1.4 and in this video, I want to share with you a complete comparison of this lens with the 35mmf1.4 to help you decide which one is right for you.

Fujifilm X-E4 & Fujinon 90mm f/2 — “Ferrania Solaris FG 400” One of my absolute favorite lenses is the Fujinon 90mm f/2! It's super sharp, plenty bright, great bokeh, and just lovely image quality. Technically speaking, the lens is near perfection, and practically speaking, it does nothing but produce lovely pictures. You can read my…

Bokeh Abstract – Farmington, UT – Fujifilm X-E4 - "Retro Gold" recipe Bokeh is an often discussed aspect of picture quality. A lot of people use the term, but I don't know how commonly it is understood. Bokeh is a misspelled Japanese word that means fuzziness. In photography, it is used to describe the out-of-focus portion…

Are you sold on the Fujifilm film simulations or do you post-process to taste? It always amazes me how so many people buy into the Fujifilm system because they’ve heard tell of just how great the JPEGs are, and about how the magical colour science and ever-evolving film situations will woo them. This is something that I simply do not buy into. Having used most of the major camera brands for decades I can honestly say that most of us would struggle to tell the difference between a Fujifilm JPEG and that of a Canon or a Sony, and that includes me. Sure, there did seem to be a certain charisma about the first-generation X files (JPEG), although I’m not quite so sure about recent models. Even so, I do often wonder if we’ve been sucked into a marketing myth. Other brands do also have in-built film simulations or profiles that are pretty similar and in truth, the whole scenario doesn’t even apply if you shoot RAW/RAF files (unless you add that same preset in post-processing). Did the whole cult of the great Fuji JPEGs come from the fact that the RAF files were notoriously tricky to handle? Maybe. Or […]

Fujifilm cameras are already very IR sensitive but I decided to pick up a full spectrum Fujifilm X-E3 to use for a variety of projects I’m working on including astrophotography. The first set of filters I purchased for this camera are the Desmond ICE Infrared 3 Filter Set 82mm IR 760 850 950 82 Optical Glass […]

DxO PhotoLab 5 now supports Fujifilm raw files! After trying it out, I'm convinced it is the best raw processor for demosaicing and noise reduction for Fujifilm RAW files. If you're tired of the wormy effect or poor sharpening algorithm of Lightroom, but don't like Capture One, the DxO PhotoLab 5 plugin for Lightroom is a great workaround with great results.

Besides photography, I spend my time with my little son Max. We ride the bicycle, go to the skate park or have a blast with our dog and best buddy Anton. Moreover, I enjoy a good workout or any kind of sport that helps me keep my balance. Since I’ve been skateboarding all my life, … Continue reading "Wherever I show up it gets moody"

Episode 4 of #SOOC focuses on Kodacolor. It’s a simulation that is suitable for a wide range cameras with X-Trans III and IV sensors. Images have a distinct classic Kodak #analog aesthetic that are sharper with fine grain, and result in look that has many fans.

Finally, I have all three of the new Fujilux or f/1.4 prime lenses in my possession. I had a chance to shoot with all of them and enjoy each one for specific reasons. The XF18mm because that's my favourite everyday walk-around focal length. The XF23mm because it's the easiest to take good street photos and has the closest minimum focus. The XF33mm because it has the shallowest depth of field due to the narrower field of view. Which one would I pick if I could only pick one? Which two would I pick? Would I consider any of the older Fujilux lenses, like the XF16mm or XF56mm? Let me know what you would do, but these are my thoughts.

The Fuji X Weekly Creative Collective is a new aspect of this website that begun just a couple days ago, and it's something that you might have noticed but don't know what it is. I've been asked several times now, "What exactly is the Creative Collective?" Here's my explanation of it... The Creative Collective is…