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Kamyar Shah
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Social media has changed the way businesses communicate with customers, and Instagram is the one platform you can't afford to ignore.
Read the full article at: www.digitalistmag.com
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Kamyar Shah, Fractional CMO 1) How should companies be treating their employer brand, especially in comparison to their consumer brand? The differentiation between employee and employer brand is futile; those two have a symbiotic relationship. The same goes for consumer brands. 2) Do they both matter? Of course both matter. Positive branding from any aspect
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Do The Franchise's Guidelines Fit With My Vision For How To Run A Business? Franchising, in general, comes with strings attached that include corporate guidelines on pretty much everything you're allowed to do or not do. Ask yourself if you're going to be able to run the business the way you think it should be
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Continually Educate Yourself There are certainly many different ways to become an executive, however, the one approach I have seen work most often is education. The simplest strategy is to enhance your knowledge in fields beyond your actual professional know-how. Over time, that knowledge will be noticed and will open new opportunities at higher levels. - Kamyar
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Let’s begin with an important question – what do you think are the different types of content used in marketing? When someone comes across this question, quite a few names pop up in mind. The most common ones among them include blogs, white papers, infographics, case studies, and videos.
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These days it’s not often we get excited about traditional marketing methods.But here are four situations when traditional marketing methods remain your best option...
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Tech companies like Oracle, Fitbit, Gilead, and DocuSign are not allowed to keep their diversity reports secret. The decision has far-reaching consequences for public access to employment information.
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If you’re like most credit union marketers, then you’re probably taking time this month to reflect on your year and plan for the next.As our team has traveled the country this year speaking at conferences, facilitating credit union re-brands and conducting marketing audits, we’ve come across some...
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Tech companies dominate the best culture lists for big and small firms.
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Slowly and steadily, over the past decade, the industry has evolved from a mentality of “all salesreps must do everything” – including some percent of their time prospecting — to one of specialization. We, with the help of books like Predictable Revenue, have collectively decided that in-bound lead...
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Digital marketing is one of those 21st-century professions that emerged with the rise of technology and the evolution of the internet. The business shares this important quality: it evolved by rapid change!
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Adding female minds makes workgroups smarter, but there’s more to team dynamics than just elevated intellect. New research examines how women’s interactive processes promote success. Want better work teams?
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Prioritize Your Time There is really no secret to preventing burnout. Much like any other project, it's all about prioritization and time management. If tasks are properly planned, delegated and executed, there is no need for anyone to be overwhelmed or overworked. Couple that with proper time management and the burnout issue will be unlikely
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It is all relative Once you look past the societal definitions and standards such as wealth and fame, it becomes obvious that success is relative. One man’s growth from a side gig to full time freelancing or growing a company from 1 man operation to 20 employees can equally be considered success. By most accounts
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Don't Panic The single most important action should be understanding the reason behind the nosedive. Though it sounds elementary, it is surprising how many stakeholders jump to action without knowing what the proper action needs to be. Don't panic – use qualitative and quantitative methods. The time to take action is after you are sure […]
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To read more please visit https://kamyarshah.com/15-steps-to-take-when-a-companys-profits-plummet/
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Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
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Now that 2020 is just around the corner, there’s no better time to refine your company’s video marketing strategy in order to cut through the noise.
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This article discusses what diversity and inclusion practices are no longer successful and need to be re-evaluated and revamped for the new decade....
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"There is a full range of creativity in young talent that we have yet to foster and empower past entry-level through to executive leadership," Chissy Nkemere, the global chair of the council, said...
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When we say that influencer marketing is here to stay, it comes across as a clichéd statement because it is stating the obvious. This year saw the strategy of influencer marketing breaking newer grounds with influencers driving a higher engagement rate in a majority of campaigns.
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One HR professional suggests that diversity efforts should focus first on hiring candidates for middle management instead of entry level...
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Influencer marketing is set to become a $10 billion market by 2020 - with recent reports revealing that 63 per cent of marketers intend to increase their influencer marketing spends this year.
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