Food Marketing
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What the Average American Spends on Restaurants Dining and Takeout

What the Average American Spends on Restaurants Dining and Takeout | Food Marketing | Scoop.it
According to the Bureau of Labor Statistics, in 2014, the average American household spent $2,787 on restaurant meals and takeout, compared to $3,971 on groceries. But in 2015, the average amount spent on restaurants and takeout jumped $221 to $3,008. Grocery spending, by contrast, increased just $44 per household to $4,015. What this tells us is that dining at restaurants and ordering takeout aren't just luxuries anymore. Rather, they're becoming the norm. And our finances are hurting as a result.

Via Craig Aberle
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Craig Aberle's curator insight, January 2, 2017 10:53 AM

Takeout is growing, are you maximizing this trend at your restaurant? Customers love online and mobile order ahead ordering with mobile payments!  Restaurants are the big winner with no peak staffing issues, no customers on hold, no order entry errors, no unpaid orders and automatic up selling. Why would you not have online ordering? Need info? Find restaurant technology solutions and providers in the Restaurant Software List at http://restaurantsoftwarelist.com/.

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These Will Be the Top Food Trends of 2017

These Will Be the Top Food Trends of 2017 | Food Marketing | Scoop.it
Prep your palette for new food trends like ice cream roll ups, faux meat, grilled chicken hearts—and then some.
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Five Actions Big Food Can Take Today to Regain Consumer Trust

Five Actions Big Food Can Take Today to Regain Consumer Trust | Food Marketing | Scoop.it

Times are changing. Consumers are waking up to the fact that they have no idea what is in the food they eat. And when they scratch beneath the surface and learn more about some of their favorite food items, they don’t like what they see.

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How to Extend Media Reach & Increase Added Value for Food Brands

How to Extend Media Reach & Increase Added Value for Food Brands | Food Marketing | Scoop.it
Add sizzle to a media buy with added value. Adding merchandising value increases the reach of the brand at no extra cost.
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Marketing Food to Millennials Is All the Rage, But Don't Forget Boomers

Marketing Food to Millennials Is All the Rage, But Don't Forget Boomers | Food Marketing | Scoop.it
While it’s all the rage to market food brands to millennials right now, don't forget boomers just yet -- mainly because they’ve got a lot of money.
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What the Average American Spends on Restaurants Dining and Takeout

What the Average American Spends on Restaurants Dining and Takeout | Food Marketing | Scoop.it
According to the Bureau of Labor Statistics, in 2014, the average American household spent $2,787 on restaurant meals and takeout, compared to $3,971 on groceries. But in 2015, the average amount spent on restaurants and takeout jumped $221 to $3,008. Grocery spending, by contrast, increased just $44 per household to $4,015. What this tells us is that dining at restaurants and ordering takeout aren't just luxuries anymore. Rather, they're becoming the norm. And our finances are hurting as a result.

Via Craig Aberle
more...
Craig Aberle's curator insight, January 2, 2017 10:53 AM

Takeout is growing, are you maximizing this trend at your restaurant? Customers love online and mobile order ahead ordering with mobile payments!  Restaurants are the big winner with no peak staffing issues, no customers on hold, no order entry errors, no unpaid orders and automatic up selling. Why would you not have online ordering? Need info? Find restaurant technology solutions and providers in the Restaurant Software List at http://restaurantsoftwarelist.com/.

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The Meaninglessness of 'Healthy' Food: Six Ways Labels Need to Change

The Meaninglessness of 'Healthy' Food: Six Ways Labels Need to Change | Food Marketing | Scoop.it
Many of the claims made on supermarket labels are under heightened scrutiny.
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Yogurt Category Innovation Fuels Consumer Interest

Yogurt Category Innovation Fuels Consumer Interest | Food Marketing | Scoop.it
According to Nielsen, the yogurt category is projected at $7.7B, up 3.3% from last year. Innovation will continue to fuel consumer interest in the category.
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