Exhibitions
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Trade Show Chronicles – Let's talk statistics (chapter 8)

Trade Show Chronicles – Let's talk statistics (chapter 8) | Exhibitions | Scoop.it
The story of Andrew, young sales organizing his first exhibition. Statistics about trade shows can reveal important information. Did you check? Chapter 8.
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Trade Show Chronicles – All the small details (chapter 7)

Trade Show Chronicles – All the small details (chapter 7) | Exhibitions | Scoop.it
The story of Andrew, young sales organizing his first exhibition. Having a proper booth design & flow is essential for good traffic. Chapter 7.
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How to advertise your booth to optimize traffic and leads capture

How to advertise your booth to optimize traffic and leads capture | Exhibitions | Scoop.it
There are things you can do before a trade show to advertise your booth to optimize traffic and leads. Let's analyze pre-exhibition promotion.
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Why costumes on exhibitions are not made for every company

Why costumes on exhibitions are not made for every company | Exhibitions | Scoop.it
Should I use costumes to dress up my booth staff on exhibitions? Pros and cons of the marketing costumes strategy.
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Why is everyone coming to Hong Kong for business?

Why is everyone coming to Hong Kong for business? | Exhibitions | Scoop.it
Hong Kong makes it easy for entrepreneurs to setup their business, recruit talent, find capital, grow their business.
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Trade Show Chronicles – Preparing the basics (chapter 4)

Trade Show Chronicles – Preparing the basics (chapter 4) | Exhibitions | Scoop.it
The story of Andrew, young sales organizing his first exhibition. How to announce the event and prepare the booth. Chapter 4.
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Trade Show Chronicles – My Exhibition checklist (chapter 3)

Trade Show Chronicles – My Exhibition checklist (chapter 3) | Exhibitions | Scoop.it
The story of Andrew, young sales organizing his first exhibition. Preparing an event checklist, defining his goal. Chapter 2.
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Trade Show Chronicles – Finding the right Goal (chapter 2)

Trade Show Chronicles – Finding the right Goal (chapter 2) | Exhibitions | Scoop.it
The story of Andrew, young sales organizing his first exhibition. Defining the right goal is the starting point - everything comes from there. Chapter 2.
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Trade Show Chronicles - My first Exhibition (chapter 1)

Trade Show Chronicles - My first Exhibition (chapter 1) | Exhibitions | Scoop.it
The story of Andrew, young sales organizing his first exhibition. Challenges & difficulties of event planning. Chapter 1.
myfairtools insight:

First chapter  of The trade show chronicles, Andrew, young sales facing the challenges of organising a fair. Learn more!

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How to manage promoters on fairs? - The Exhibitor

How to manage promoters on fairs? - The Exhibitor | Exhibitions | Scoop.it
It is important to manage promoters on fairs - provide training tips for exhibitions and trade shows.
myfairtools insight:

Exhibitions are a difficult exercise, even for experienced business owners. Regardless the amount of preparation you put into it, things never go as expected. If the traffic at the trade show is important, you will need to hire promoters to help you dealing with the surge of visitors. But how can you trust outsiders to handle your business efficiently?

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How to define whether I should join a fair or trade show? - The Exhibitor

How to define whether I should join a fair or trade show? - The Exhibitor | Exhibitions | Scoop.it
You should join a fair or trade show if you have prepared your strategy - exhibitions can increase your sales and collect new prospect info.
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How important is internet on a booth? - The Exhibitor

How important is internet on a booth? - The Exhibitor | Exhibitions | Scoop.it
4 reasons to get internet on your booth during fairs, trade shows and exhibitions. Make sure your wifi is ready for your next event!
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Why is pen&paper completely outdated on trade shows?

Why is pen&paper completely outdated on trade shows? | Exhibitions | Scoop.it
Capturing leads on trade shows is essential but pen&paper methods are outdated. Go digital!
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How to advertise your booth to optimize traffic and leads capture

How to advertise your booth to optimize traffic and leads capture | Exhibitions | Scoop.it
There are things you can do before a trade show to advertise your booth to optimize traffic and leads. Let's analyze pre-exhibition promotion.
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Trade Show Chronicles – My first floor plan (chapter 6)

Trade Show Chronicles – My first floor plan (chapter 6) | Exhibitions | Scoop.it
The story of Andrew, young sales organizing his first exhibition. A clear floor plan is the first step to a good & attractive booth! Chapter 6.
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Trade Show Chronicles – Preparing my leads collection (chapter 5)

Trade Show Chronicles – Preparing my leads collection (chapter 5) | Exhibitions | Scoop.it
The story of Andrew, young sales organizing his first exhibition. With a strict focus on sales, how do you efficiently collect leads on a booth? Chapter 5.
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How to recognize a good lead on exhibitions?

How to recognize a good lead on exhibitions? | Exhibitions | Scoop.it
Exhibitions are all about collecting leads and converting prospects. Recognizing leads on trade shows & fairs is essential - find good leads!
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Are trade shows marketing or sales events?

Are trade shows marketing or sales events? | Exhibitions | Scoop.it
Trade shows and exhibitions are often attached to a specific department. Who between Marketing and Sales should really manage business events?
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How startups are the 51st shade of grey

How startups are the 51st shade of grey | Exhibitions | Scoop.it

You’ve probably heard or seen people talking about “startups” in the past few years.

Names such as “Uber”, “Airbnb”, “Snapchat”, “Spotify”, and so on certainly sound familiar. All these are startups. But do you know what startups really are?

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How to follow up after an exhibition? - The Exhibitor

How to follow up after an exhibition? - The Exhibitor | Exhibitions | Scoop.it
Tips & tricks on how to properly follow up after an exhibition. Collect customers data and send instant emails to prospects.
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Why should I join the HKTDC Hong Kong Toys & Games Fair?

Why should I join the HKTDC Hong Kong Toys & Games Fair? | Exhibitions | Scoop.it
You should be joining the Hong Kong Toys Fair, but you must do it right! Whether you are a buyer or an exhibitor, plan your participation carefully.
myfairtools insight:

Doing business in the toys industry? Here are some tips to boost your sales. 

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How to create a customer details list for exhibitions? - The Exhibitor

How to create a customer details list for exhibitions? - The Exhibitor | Exhibitions | Scoop.it

"How to create a customer details list for exhibitions?"

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Why should I join the Hong Kong International Wine & Spirits Fair? - The Exhibitor

Why should I join the Hong Kong International Wine & Spirits Fair? - The Exhibitor | Exhibitions | Scoop.it
Why should you join HKTDC Hong Kong Wine & Spirits Fair as an exhibitor or visitor and how to benefit from it.
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