Exceptional Transcription & Business Solutions, Inc.
201 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Exceptional Transcription Services from Public Relations & Social Marketing Insight
Scoop.it!

18 Tips For Writing Engaging Headlines and 27 Makeovers That Saved Stories From Extinction - MediaShift

18 Tips For Writing Engaging Headlines and 27 Makeovers That Saved Stories From Extinction - MediaShift | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Online, your product is unbundled. You get 10 words. Or 8. Or maybe 13, like I used above, to market your work. Digital success is like selling a newspaper story by story rather than day by day or week by week. And in selling that day’s paper, by subscription or newsstand, there’s just less urgency to make the headline awesome on that 150-word story buried at the bottom of page 11. Sections and geographic centers all are comfortable assumptions you can’t make in digital headlines. You must have a certain sense of desperation in writing web headlines, like those eight words are the difference between that column’s or blog’s life or death. Mostly, because it is. You aren’t owed readership. Your headline helps earn it — along with a handful of other factors like author and brand.


So any strategy involving growing and sustaining digital audience must incorporate excellence in headline writing. Must.
A few points to clarify here as we begin. I’ll be discussing writing for readers here, not for search engine optimization. That will be a consideration at times, but mostly we’re talking about people creating headlines for people....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 30, 2016 10:53 PM

Chicago Tribune's deputy digital news editor Kurt Gessler will wow you with his writing tips. His headline makeovers are superb. Highly recommended for all writers. 10/10

Rescooped by Exceptional Transcription Services from Public Relations & Social Marketing Insight
Scoop.it!

33 Writing Tweaks That Will Turn You into a Copywriting Master

33 Writing Tweaks That Will Turn You into a Copywriting Master | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

Writing isn’t a talent—it’s a skill. A skill you can develop, refine, and improve.

Becoming a great copywriter isn’t easy, but if you consistently work on your writing, your writing will get better and better.

Here are 33 (count them!) writing tweaks that will propel you to copywriting mastery....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 9, 2016 8:17 PM

Not a professional writer or blogger?  Neil Patel shares practical tips to help improve your copywriting.

Daniel Gonzales's curator insight, November 10, 2016 12:56 PM
Another great guide to reference for the future! Awesome share for the team or newbie bloggers ;-)