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Here's Why The World's Biggest Brands Are Blacklisting Breitbart

Here's Why The World's Biggest Brands Are Blacklisting Breitbart | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
“Many of our global clients have already requested that we block this site on our activity.”


An employee for the agency described it to BuzzFeed News as a “preventative measure”, as online advertising is assigned to websites algorithmically.
Omnicom handpicks the sites their clients’ ads run on, which is known as a whitelist, whereas ad exchanges or networks such as Google’s typically work on a blacklist where brands specify which sites not to run on.


The email from management added: “If you are running activity through ad networks such as MediaIQ/Regital, Quantcast & RocketFuel it is worth reaching out to your rep and making sure Breitbart is blacklisted and request a URL level site report over the past 30 days which all should be able to provide.”...


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Jeff Domansky's curator insight, February 21, 2017 11:50 PM

Many global advertisers have blacklisted Breitbart News. Some clicks can hurt your reputation.

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What CEOs Should Know About Speaking Up on Political Issues

What CEOs Should Know About Speaking Up on Political Issues | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

Should executives respond when a tweet or unexpected event touches their business or rouses their employees and customers? There are risks and rewards to CEO activism. Weber Shandwick, where I serve as chief reputation officer, and KRC Research surveyed 1,050 senior executives and 2,100 consumers across 21 markets worldwide to find out what people expect from corporate brands.

 

Our research shows that the two biggest factors that influence respondents’ opinions about companies are what customers say about them (88%) and how they react in crisis (85%). In fact, how a company responds to a controversy, including how quickly, is more important in driving public perception about the company than what is said about that company in the media (76%), by employees (76%), on the company’s website (68%), by spokespeople (61%), or in the company’s advertising (61%)....


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Jeff Domansky's curator insight, February 20, 2017 10:08 AM

Bigly current issue and sage advice. Be ready to respond.

Emmanuel Mauricio's curator insight, February 20, 2017 2:31 PM

This was a very interesting article because it speaks about the way CEO's speak on behalf of major political issues on their companies and whether they should respond or not so they don’t stir up any controversy or any kind of other issues that would jeopardize their company. The article gives its opinion on whether or not they should respond when there company is the one being involved. It gives info on how some companies customers make for 88% of their respondents. It shares as well how important it is for a company to share their opinion because it comments and keep the opinion preserved and well rounded. Of the executives they reviewed a lot of them said they prefer when someone speaks up for the company and shares a public opinion.