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17 Content Marketing Gadgets of the Trade To Make It Easy

17 Content Marketing Gadgets of the Trade To Make It Easy | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Content Marketing Gadgets To Make It Easy For You So you want to do content marketing today? If so you must have the right gadgets to increase your reach a

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Creating Breakthrough Content Marketing: There Ain't No Magic Feather

Creating Breakthrough Content Marketing: There Ain't No Magic Feather | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

Too many would-be content creators are searching for their magic feather–the book, online course, or perfect antique typewriter that will make them a writer. And while they search, they can’t or won’t write.


So Ann began her session at Social Media Marketing World by asking us all to recite a pledge out loud: “I don’t believe in unicorns, fairies, or Santa. There is no magic feather.”


Despite the slander against Mr. Claus (who I have on good authority is very real), it’s a crucial first step. You have to know that good writing is a learned skill, not something magically bestowed on those with the right talisman.


You can do it. You can get better at it. Here are Ann Handley’s five tips for writing “ludicrously spectacular” content....


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Jeff Domansky's curator insight, March 27, 2017 11:39 AM

Learn how to create "ludicrously spectacular" content with these tips from Ann Handley's presentation at Social Media Marketing World 2017. Inspirational.

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The Difference Between Content Marketing and Social Marketing | Simply Measured

The Difference Between Content Marketing and Social Marketing | Simply Measured | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

With the caveat in the section above–that we’re often doing a little of both–and some informal polling of many esteemed marketers I know, here is where I’ve landed on social marketing vs. content marketing.

 

Social marketing is a channel where we find potential customers by listening to earned conversations and analyzing our owned accounts. We then interact with those people to move them through the customer journey.

 

You can use various tactics to make that movement happen. Content marketing is a tactic. It’s a method of marketing that allows companies to add value for potential customers by creating and distributing (sometimes through social) collateral like blog posts, videos, and web pages.

 

These pieces of collateral entertain and educate your target audience about topics related to your product. They’re intended to generate interest in your offering by reinforcing relevant problems, challenges, misconceptions, and, finally, solutions....


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Jeff Domansky's curator insight, February 25, 2017 11:31 AM

What's the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative thought, while social media marketing handles distribution? Depends!

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Your 2017 Social Media Strategy: Don't Try To Be Everywhere At Once

Your 2017 Social Media Strategy: Don't Try To Be Everywhere At Once | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

I recently wrote an article about how you can "crush it" on social media in 2017--and the real truth everyone needs to hear in terms of actually seeing a worthwhile return on your investment.


However, based on the amount of people who have reached out asking how to formulate effective social media strategies for the new year, I thought it would be helpful to dive a bit more into the weeds.


Cutting right to the core, here is the number one rule every single business, brand, freelancer and online influencer needs to remember when it comes to social media marketing:


Don't try to be everywhere at once....


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Jeff Domansky's curator insight, December 29, 2016 8:43 AM

Sometimes doing less lets you do more. Great advice!

RJ Marmol's curator insight, December 29, 2016 9:17 PM
This is a great advice. I have been thinking about this myself for the past months and have seen firsthand how much value and results you'll get if you focus your attention on at least one (or maybe two at most) social media platforms. I've spread myself too thin everywhere and never really gotten results even if I've been on many platforms for many years now. YouTube is a prime example. I've been on there since 2007 yet I've never really paid attention to my channel and I regret it. So for 2017, my goal would be to "crush it" on at least one of these platforms.
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Why Content Marketing is Essential

Why Content Marketing is Essential | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

Content marketing is one of the best long-term marketing strategies for businesses.

 

Not convinced? If so, you’re not alone. The benefits and impacts of content marketing can be easily overlooked or just plain unclear to many marketers and business owners.

 

But here’s why it’s time to start taking notice of the value of content marketing and what it can do for your digital marketing efforts — as well as for your brand and business....


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Jeff Domansky's curator insight, November 21, 2016 11:36 AM

Not convinced? If so, you’re not alone. The benefits and impacts of content marketing can be easily overlooked or just plain unclear to many marketers and business owners. Just the facts.

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How to Make Your Content Marketing Profitable

How to Make Your Content Marketing Profitable | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

In an era where more than 2 million blog posts are published per day, promotion is the crucial piece to the marketing puzzle that’s so important but also so easy to screw up.


If you aren’t taking the time to squeeze the most out of your content in terms of promotion, you’re shooting yourself in the foot.If you want to see actual results from your content, from more shares and comments to “likes” and leads, perhaps it’s time to rethink how you spend your time creating content....


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Jeff Domansky's curator insight, May 24, 2017 2:13 AM

Blog success boils down to great content and great promotion.

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How the LinkedIn Marketing Team Uses Targeting [Infographic]

How the LinkedIn Marketing Team Uses Targeting [Infographic] | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

e Marketing Team are putting their money where their mouth is this year, highlighting the actual methods they’ve used – and the results they’ve been able to achieve – when using their own ad products and options.


They recently released a new eBook called "The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing", which provides detailed tips and advice on exactly this – how they’ve used their options to generate real results, which is great, as it shows that they not only believe in their own offerings, but that they’re also willing to invest in them. The process also enables the LinkedIn team to provide real, practical lessons on how to generate results.


Last month, the LinkedIn team published a new infographic based on these tips, and now, they’ve created a new, more detailed infographic which outlines additional key tips on audience targeting on LinkedIn and how to use it to advantage....


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Jeff Domansky's curator insight, March 25, 2017 12:09 PM

LinkedIn has published a new guide on how to use their on-platform audience targeting options to best effect. 

donhornsby's curator insight, March 26, 2017 10:39 AM
They recently released a new eBook called "The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing", which provides detailed tips and advice on exactly this – how they’ve used their options to generate real results, which is great, as it shows that they not only believe in their own offerings, but that they’re also willing to invest in them. The process also enables the LinkedIn team to provide real, practical lessons on how to generate results.
 
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Content Marketing in the Era of “Fake News”

Content Marketing in the Era of “Fake News” | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

Unless you’ve been living completely off the grid, you’re probably sick of all the drama about fake news.

 

But here’s the thing. Fake news isn’t new. And it isn’t limited to news. In fact, it has a special affinity for content marketing.

 

The more we have to compete for eyeballs and dollars, the more likely we are to be tempted to cross the line into…let’s call it “subjective fact,” shall we? Sometimes we do it on purpose, but, more often than not, we just wake up one day and find ourselves writing something that’s total BS. Because “subjective facts” don’t always call attention to themselves with flashing red lights. Sometimes, they’re dull, dented, and scratched — so blah they don’t even attract attention…but they do hold up an argument or claim that would fall apart without them.And that’s a problem.

 

Whether it’s stretching the truth to make the facts fit the argument you’re trying to support, ignoring contradictory facts, or employing logical fallacies, these things undermine your credibility more than you realize. While people who already passionately support you will be nodding their heads in agreement, the people you’re trying to convince will be thinking, “Now, wait a minute…”...


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Jeff Domansky's curator insight, February 25, 2017 10:28 AM

Smart tips for better marketing in the era of fake news.

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The 11 Best Social Media Automation Tools For Content Marketers

The 11 Best Social Media Automation Tools For Content Marketers | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

The thing to remember with any type of social media automation is that you will still have to spend some time on social media.

Whether you are replying to a customer or commenting on another person’s post, the human factor still has to be there.

With the social media world going mobile, interaction is always important.

But for those things you can automate, let’s have a look at some of the best social media automation tools available. These tools will help save you time and can do a few other things to make your life easier too.


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Maria Cattini's curator insight, December 1, 2016 3:24 PM

11 tools that will make your content marketing faster and more efficient, leaving you more time to personally connect on your favorite social channels.

Jayme Soulati's curator insight, December 7, 2016 8:15 AM
Automation everything, right?
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This is How You Create Incredible Content for ‘Dull’ Industries

This is How You Create Incredible Content for ‘Dull’ Industries | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
In this article, we’re going to take a look at how you can implement a content marketing plan for a ‘dull’ industry.


We’ll analyze a few of the key beliefs you should have when it comes to content marketing for ‘dull’ industries, but also the specific tactics that you can put into action in order to generate results.


By the end of this post, you should be able to create incredible content for any industry you want to tackle now or in the future....


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Jeff Domansky's curator insight, January 24, 2016 11:39 PM

in my opinion, there are no dull industries, only dull storytellers. Useful business storytelling tips from Neil Patel.