4 Hard Truths I Learned Covering Marketing This Year | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

I only really started caring about marketing (and the intersection of advertising, technology, and media) a couple years ago when I started at Contently as an intern. It’s been a never-ending crash course ever since.

Digital marketing changes rapidly, and it’s only getting more complex. As soon as you think you understand the space, you realize a minute later that you’re not even close.

This year in particular, with its many shocking pieces of news and trends, has upended many assumptions I’ve held about marketing.

Here are four of the most important trends that have changed the way I think about my job....

Via Jeff Domansky