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What CEOs Should Know About Speaking Up on Political Issues

What CEOs Should Know About Speaking Up on Political Issues | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

Should executives respond when a tweet or unexpected event touches their business or rouses their employees and customers? There are risks and rewards to CEO activism. Weber Shandwick, where I serve as chief reputation officer, and KRC Research surveyed 1,050 senior executives and 2,100 consumers across 21 markets worldwide to find out what people expect from corporate brands.

 

Our research shows that the two biggest factors that influence respondents’ opinions about companies are what customers say about them (88%) and how they react in crisis (85%). In fact, how a company responds to a controversy, including how quickly, is more important in driving public perception about the company than what is said about that company in the media (76%), by employees (76%), on the company’s website (68%), by spokespeople (61%), or in the company’s advertising (61%)....


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Jeff Domansky's curator insight, February 20, 2017 10:08 AM

Bigly current issue and sage advice. Be ready to respond.

Emmanuel Mauricio's curator insight, February 20, 2017 2:31 PM

This was a very interesting article because it speaks about the way CEO's speak on behalf of major political issues on their companies and whether they should respond or not so they don’t stir up any controversy or any kind of other issues that would jeopardize their company. The article gives its opinion on whether or not they should respond when there company is the one being involved. It gives info on how some companies customers make for 88% of their respondents. It shares as well how important it is for a company to share their opinion because it comments and keep the opinion preserved and well rounded. Of the executives they reviewed a lot of them said they prefer when someone speaks up for the company and shares a public opinion.

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18 Tips For Writing Engaging Headlines and 27 Makeovers That Saved Stories From Extinction - MediaShift

18 Tips For Writing Engaging Headlines and 27 Makeovers That Saved Stories From Extinction - MediaShift | Exceptional Transcription & Business Solutions, Inc. | Scoop.it
Online, your product is unbundled. You get 10 words. Or 8. Or maybe 13, like I used above, to market your work. Digital success is like selling a newspaper story by story rather than day by day or week by week. And in selling that day’s paper, by subscription or newsstand, there’s just less urgency to make the headline awesome on that 150-word story buried at the bottom of page 11. Sections and geographic centers all are comfortable assumptions you can’t make in digital headlines. You must have a certain sense of desperation in writing web headlines, like those eight words are the difference between that column’s or blog’s life or death. Mostly, because it is. You aren’t owed readership. Your headline helps earn it — along with a handful of other factors like author and brand.


So any strategy involving growing and sustaining digital audience must incorporate excellence in headline writing. Must.
A few points to clarify here as we begin. I’ll be discussing writing for readers here, not for search engine optimization. That will be a consideration at times, but mostly we’re talking about people creating headlines for people....


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Jeff Domansky's curator insight, November 30, 2016 10:53 PM

Chicago Tribune's deputy digital news editor Kurt Gessler will wow you with his writing tips. His headline makeovers are superb. Highly recommended for all writers. 10/10

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How to Create an Editorial Calendar Using Google Calendar [Free Template]

How to Create an Editorial Calendar Using Google Calendar [Free Template] | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

One of the most frequent questions we get from aspiring and current inbound marketers is, "How do you manage all of that content?"

 

When we tell them we use an editorial calendar, the next question is often, "Oh, how much does that cost?"... Nothing. Because, for the most part, we use Google Calendar....


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Jeff Domansky's curator insight, February 3, 2016 2:09 AM

Learn how to stay agile and organized with this free editorial calendar solution: Google Calendar.

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How to Make Your Content Marketing Impossible for Competitors to Copy

How to Make Your Content Marketing Impossible for Competitors to Copy | Exceptional Transcription & Business Solutions, Inc. | Scoop.it

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Peg Corwin's curator insight, January 29, 2017 4:36 PM

Content marketers, here's a thought from this post -- Don't just curate, cooperate.  This means "Interviews, guest posts, co-authoring great content and working together on infographics or other visual content."

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103 Genuine Marketing Thought Leaders

With everyone claiming to be an expert should you listen to? This list of 103 marketing thought leaders is made to help answer that question. It's also incorporated into Twitter lists so you can easily follow everyone with a single click.

 


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Jeff Domansky's curator insight, November 9, 2016 8:12 PM

Mathew Sweezey shares a helpful list of marketing thought leaders to follow.