eTourism Trends and News
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How hotels can leverage AI to provide an awesome customer experience

How hotels can leverage AI to provide an awesome customer experience | eTourism Trends and News | Scoop.it
In the 21st century, industries that remain adamant about not integrating new technologies are the most likely to regress in their course of development. Businesses across the globe have realized how important it is to include contemporary digital technology to drive constant growth and revenue. The last decade has seen incredible innovations and breakthroughs in the landscape of digital solutions. One such compelling technology is called Artificial Intelligence (AI).
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eTourism Trends and News
Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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The mobile-first world holds tremendous revenue potential for hoteliers - here's why | PhocusWire

The mobile-first world holds tremendous revenue potential for hoteliers - here's why | PhocusWire | eTourism Trends and News | Scoop.it
As the travel planning process increases in complexity, hoteliers need to find ways to engage their best potential guests across multiple touch points and across all devices, especially mobile.
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Once hailed as unhackable, blockchains are now getting hacked

Once hailed as unhackable, blockchains are now getting hacked | eTourism Trends and News | Scoop.it
More and more security holes are appearing in cryptocurrency and smart contract platforms, and some are fundamental to the way they were built.
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Tourism Industry Has a Range of Social Media to Choose From | .TR

Tourism Industry Has a Range of Social Media to Choose From | .TR | eTourism Trends and News | Scoop.it
Tourists choose among a number of social media platforms.
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Pourquoi l’intelligence artificielle ? Pour faire plus avec moins –

Pourquoi l’intelligence artificielle ? Pour faire plus avec moins – | eTourism Trends and News | Scoop.it
L’intelligence artificielle est dans toutes les conversations, tous les débats, tous les argumentaires commerciaux, toutes les prédictions… elle nous est présentée à la fois comme la principale cause du futur effondrement de notre civilisation, mais également comme la solution à tout. Nous sommes confrontés à une situation absurde dans la mesure où nous avons l’injonction d’en louer les mérites et de l’implémenter au plus vite, alors qu’il y a un déficit flagrant de compréhension de ce qu’est réellement l’intelligence artificielle, de ce qu’elle peut apporter au monde de l’entreprise ou à la société en générale, et de la façon dont elle peut le faire. Non, l’IA n’est ni magique, ni révolutionnaire, c’est l’évolution logique de l’outil informatique, ni plus, ni moins.
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What’s new with Google for hoteliers

What’s new with Google for hoteliers | eTourism Trends and News | Scoop.it
Priorities in Google for hoteliers now includes enhancing hotel pages with review filters, search and sorting options as well as reviews from other sources. The company is also very proactive about soliciting reviews from users. As a result, Google review volume has spiked for hotels around the world.
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Iberia adopte la réalité virtuelle à bord de ses avions

Iberia adopte la réalité virtuelle à bord de ses avions | eTourism Trends and News | Scoop.it
La compagnie espagnole s’est associée avec Inflight VR pour proposer à ses passagers une nouvelle expérience de divertissement grâce à des casques de réalité virtuelle.

Les casques Pico seront disponibles à la location sur les deux vols quotidiens Madrid-New York et le vol Madrid-Tel Aviv. Les voyageurs pourront découvrir des contenus en trois dimension pour des jeux, films, visites de destinations et documentaires.
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Uber's Losses Continue Despite Push Into Food Delivery and Freight –

Uber's Losses Continue Despite Push Into Food Delivery and Freight – | eTourism Trends and News | Scoop.it
Uber Technologies Inc.’s revenue growth slowed and losses persisted in the fourth quarter, casting a possible shadow over the ride-hailing giant as it prepares for a public offering this year.

Losses were down 15 percent for the full year over 2017, but still reached an adjusted $1.8 billion. That could pose a challenge to investors trying to figure out Uber’s value in the public markets. Last year, bankers vying to lead the company’s initial public offering told Uber the market could value it at $120 billion. News that the company is still burning through more than $1 billion annually may give some investors pause.
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Retards ou annulations de vol : Air France leur dédie un chatbot

Retards ou annulations de vol : Air France leur dédie un chatbot | eTourism Trends and News | Scoop.it
Après Louis pour les bagages et Lucie pour l’inspirationnel, Air France active un troisième chabot sur Messenger.
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Distributed ledger technology can bring rate parity to hotel distribution | PhocusWire / #blockchain

Distributed ledger technology can bring rate parity to hotel distribution | PhocusWire / #blockchain | eTourism Trends and News | Scoop.it
The last few years have seen a steady rise in the impact of rate parity and onward distribution issues on hotelier’s bottom line.

General managers and revenue managers are scrambling to find best practices to adapt to these new distribution challenges.
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Réseaux sociaux : une influence très forte sur les voyageurs, d’après Booking[.]com

Réseaux sociaux : une influence très forte sur les voyageurs, d’après Booking[.]com | eTourism Trends and News | Scoop.it
17% des voyageurs du monde entier s’inspirent des vacances de leur influenceur préféré pour organiser leur vacances
7% des sondés avouent avoir déjà prétendu être toujours en vacances alors qu’ils étaient déjà rentrés chez eux
43% des voyageurs préparent leur valise en se demandant quelle impression ils souhaitent véhiculer sur les photos de vacances qui seront publiées sur leur profil
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Regulators vs. online travel agencies - a level playing field coming for hotels? | PhocusWire

Regulators vs. online travel agencies - a level playing field coming for hotels? | PhocusWire | eTourism Trends and News | Scoop.it
The announcement earlier this month that hotel booking sites are committing to changing their ways must be considered a small victory for hoteliers and travelers alike.

It is the latest development in what often feels like a David vs. Goliath-scale tussle to own the direct booker.
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The Mobile-First World Creates Tremendous Revenue Potential for Hoteliers | HEBS Digital Blog : HEBS Digital Blog

The Mobile-First World Creates Tremendous Revenue Potential for Hoteliers | HEBS Digital Blog : HEBS Digital Blog | eTourism Trends and News | Scoop.it
Hoteliers face a challenge in 2019: Creating and managing a robust digital presence in an increasingly mobile-first environment. This means investing in mobile technology and marketing that enables the best user experience while achieving maximum engagement, regardless of device. The explosion of mobile customer engagements creates a tremendous upside opportunity for smart hoteliers who invest in and take advantage of this rising tide of mobile-obsessed travel consumers.
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Cartographie : Strava teste un outil qui facilite la création d'itinéraires

Cartographie : Strava teste un outil qui facilite la création d'itinéraires | eTourism Trends and News | Scoop.it
Strava, l’application qui permet aux cyclistes et joggeurs de créer et partager leurs itinéraires teste une nouvelle fonctionnalité qui semble intéressante pour l’industrie du Tourisme. Elle permet aux utilisateurs de dessiner un itinéraire en toute simplicité avec son doigt.
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Berlin App Has Grand Ambitions to Handle All Transport Modes –

Berlin App Has Grand Ambitions to Handle All Transport Modes – | eTourism Trends and News | Scoop.it
Travelers in Berlin will soon be able to use a single app to switch seamlessly between public transport, rental bikes, car-sharing and taxis without Travelers in Berlin will soon be able to use a single app to switch seamlessly between public transport, rental bikes, car-sharing and taxis without signing up for each service individually, officials said Monday.
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Baromètres Facebook et Instagram : le top des marques de voyage (en janvier 2019)

Baromètres Facebook et Instagram : le top des marques de voyage (en janvier 2019) | eTourism Trends and News | Scoop.it
L'Echo Touristique - Quelles marques de voyage sont les plus performantes sur Facebook et Instagram en France en janvier ? Les réponses de notre partenaire We Like Travel, à travers un nouveau baromètre exclusif.
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Vocal : « Le web de demain n’aura rien à voir avec le modèle établi actuellement »

Vocal : « Le web de demain n’aura rien à voir avec le modèle établi actuellement » | eTourism Trends and News | Scoop.it
Voilà quelques années que le vocal s’accompagne de son lot de promesses et de défis pour les entreprises. TOM s’est entretenu avec Franck Negro, Managing Director, Southern Europe chez Yext, afin de connaître les bonnes pratiques à appliquer pour s’y préparer. Le plus important à prendre en compte pour les
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How to diagnose traffic drops on your hotel website

How to diagnose traffic drops on your hotel website | eTourism Trends and News | Scoop.it
A drop in traffic to your hotel’s website can be perfectly normal. It might be due to a seasonal flux, a technical anomaly in your analytics report, or you might be comparing with a previous period that had an unexpected surge in traffic that can’t be sustained.
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Internet : la recherche vocale dépassera-t-elle la recherche mobile ?

Internet : la recherche vocale dépassera-t-elle la recherche mobile ? | eTourism Trends and News | Scoop.it
Médiamétrie a publié un rapport qui analyse le rapport  des Français à Internet et leurs comportements d’utilisation. En 2018, ils sont 19 millions a avoir navigué sur les sites d’e-commerce à l’occasion du Black Friday. Dans une autre étude, Juniper Research prévoit que le marché des assistants vocaux réunira 8
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Hotel distribution trends and other notable topics from HEDNA LA

Hotel distribution trends and other notable topics from HEDNA LA | eTourism Trends and News | Scoop.it
The OTA is in transition. In a post-session conversation with TechTalkTravel, Booking.com’s Todd Dunlap highlighted the global brand’s expansion beyond just the accommodations.

Reading between the lines, it's clear that the major OTAs see deceleration in market share growth, and are looking beyond bookings. This evolution becomes especially critical as the costs of distribution technology drop alongside the growing dominance of Google Hotel Ads.
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Facebook is set to pay a multibillion-dollar fine to settle a US privacy probe

Facebook is set to pay a multibillion-dollar fine to settle a US privacy probe | eTourism Trends and News | Scoop.it
The fine is likely to be the largest the Federal Trade Commission (FTC)  has ever imposed on a technology company.

The fine: Facebook will pay the multibillion-dollar fine to settle an FTC investigation into its privacy practices, according to the Washington Post. The final sum is yet to be negotiated, but it will certainly dwarf a $22.5 million settlement with Google in 2012.
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Etude Deloitte : Le secteur de l'hôtellerie entre dans une nouvelle ère

Etude Deloitte : Le secteur de l'hôtellerie entre dans une nouvelle ère | eTourism Trends and News | Scoop.it
Dans l’industrie hôtelière, la technologie n’est plus une option mais une nécessité pour améliorer l’expérience du client et du collaborateur en interne. Intelligence artificielle, robotique, automatisation des processus … Si le secteur a pris un certain retard par rapport à d’autres industries, il va aujourd’hui devoir innover pour répondre à
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This is why AI has yet to reshape most businesses

This is why AI has yet to reshape most businesses | eTourism Trends and News | Scoop.it
For many companies, deploying AI is slower and more expensive than it might seem.
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TripAdvisor Places Big Bets on Experience Bookers Rather Than Hotel Shoppers –

TripAdvisor Places Big Bets on Experience Bookers Rather Than Hotel Shoppers – | eTourism Trends and News | Scoop.it
The bulk of TripAdvisor's business, despite outsized growth in experiences and restaurants, is still in hotel search, but the company's heart, if TripAdvisor CEO Steve Kaufer said the lifetime value of bookers of experiences — whether it might be for a tour or an attraction ticket — is potentially much more meaningful for the company than that of hotel shoppers.
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Enforcement action against OTAs ‘does not go far enough’

Enforcement action against OTAs ‘does not go far enough’ | eTourism Trends and News | Scoop.it
Industry figures have welcomed the Competition and Markets Authority enforcement action against major online travel agents on hotel bookings but said it does not go far enough.
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HEBS Digital: The Q1 2019 Hotel Marketer’s Whitepaper

HEBS Digital: The Q1 2019 Hotel Marketer’s Whitepaper | eTourism Trends and News | Scoop.it
The whitepaper covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence.
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