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Enjeux technologiques et sociaux: 5 idées reçues à propos du numérique

Enjeux technologiques et sociaux: 5 idées reçues à propos du numérique | eTourism Trends and News | Scoop.it

Cet article esquisse mon intervention dans un module de formation EMBA / CAS il y a quelques jours. Le but était de sensibiliser les participants aux enjeux des technologies de l’information comme sources d’innovations majeures et de les rendre attentifs à quelques enjeux sociaux des TIC. Afin qu’un tour d’horizon aussi vaste soit un tant soit peu digeste, j’ai décidé de le présenter en cinq chapitres qui démontent certaines idées reçuesà propos du numérique:

Il est possible d’ignorer le numériqueLe progrès technologique est linéaireLa connectivité est un acquisIl y a le virtuel et il y a la “vraie vie”Les “big data”: la solution à tout
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Social media, mobile Internet, online distribution, online communication in tourism (French-English-German) Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
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Des noms pour 9m2

Des noms pour 9m2 | eTourism Trends and News | Scoop.it
L’ONU estime que 4 milliards d’habitants ne disposent pas d’un moyen fiable pour désigner leur adresse. Pertes de livraisons, difficultés à établir facilement des rencontres, pertes de temps et d’efficacité, l’adressage est trop défaillant. En particulier dans certains pays. C’est pour ces raisons que Chris Sheldrick a inventé avec un ami mathématicien un nouveau système de géolocalisation qui repose sur l’association de 3 mots pour définir un espace de 3 m x 3 m. Et cela à l’échelle entière de la planète ! Soit 57 milliards de cubes créés, 40 000 mots utilisés, représentant 64 milliards de combinaisons. Epoustouflant.
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Japan Adopts New Payments Tech in Response to Chinese Tourism Boom –

Japan Adopts New Payments Tech in Response to Chinese Tourism Boom – | eTourism Trends and News | Scoop.it
Many visitors face a problem: Japan’s restaurants and operators of activities and attractions typically don’t accept the preferred digital payment methods Japan's restaurants and operators of activities and attractions are increasingly accepting the preferred digital payment methods of Chinese tourists.
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Facebook has admitted it stored up to 600 million customers’ passwords insecurely

Facebook has admitted it stored up to 600 million customers’ passwords insecurely | eTourism Trends and News | Scoop.it
Facebook had stored hundreds of millions of user passwords in plain text since 2012, meaning they could have easily been accessed and read by more than 20,000 of its employees.

The details: In a carefully worded statement, Facebook said it hadn’t found any evidence of abuse, but it promised to start alerting users about the issue. It said people would not need to reset their passwords (although some experts have advised they do so anyway).
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Hotel: Blending technology and the customer experience

Hotel: Blending technology and the customer experience | eTourism Trends and News | Scoop.it
Seamless functionality and personalization are top on the customer-facing technology priorities list for many hotel companies, though how each interprets those trends depends largely on what their guests want.

The top tech demands for millennial travelers in particular is still fast and free Wi-Fi, followed by climate control capabilities, USB charging ports and a well-functioning hotel app.
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OTA dominance coming under threat

OTA dominance coming under threat | eTourism Trends and News | Scoop.it
The key driver in using OTAs - namely, “to see all accommodation options” - reveals a vulnerability that OTAs have to other services which offer accommodation search features. The most obvious example of this is Google, which has been encroaching on OTAs for some time.

It seems ironic that the most important reason to use OTAs, cited by more than half of customers, could be the reason why they might lose travellers to new platforms and technology in years to come. As a consequence, there appears to be a serious risk of potential customers being intercepted before reaching OTA services, by Google or perhaps the return of Amazon to the travel space.
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Google just killed Android Nearby Notifications. What’s next for proximity marketing using beacons?

On October 25th, 2018, Google announced that Android will discontinue support for Nearby Notifications from December 6th, 2018, citing misuse of the service resulting in irrelevant and spammy marketing messages being delivered as notifications on Android phones.
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MyTripTailor développe la plateforme des itinéraires pour Les Grandes Traversées du Vercors.

MyTripTailor fait évoluer son éditeur d’itinéraires touristiques vers une version plus intuitive de la solution permettant aux destinations de construire leurs propres itinéraires. Plus de fonctionnalités, plus de flexibilité et une plus grande facilité de prise en main.
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La douane américaine veut utiliser la blockchain pour tracer les voyageurs

La douane américaine veut utiliser la blockchain pour tracer les voyageurs | eTourism Trends and News | Scoop.it
Lors du JetBlue Technology Ventures Blockchain in Travel Summit qui s’est déroulé ce mercredi à New York, le gouvernement américain a déclaré vouloir exploiter la blockchain pour plus de sécurité à ses frontières.

Pour contrôler l’entrée de voyageurs sur son territoire, les Etats-Unis ont recours à des dispositifs biométriques. Mais le gouvernement américain souhaite renforcer l’efficacité de ses systèmes et voit dans le recours à la blockchain, une piste intéressante. L’information a été révélée par le média Skift, à l’issue de l’événement Jetblue Technology Ventures Blockchain in Travel Summit.
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Can Douyin / TikTok Be Used for Travel Brands? - Dragon Trail Interactive

Can Douyin / TikTok Be Used for Travel Brands? - Dragon Trail Interactive | eTourism Trends and News | Scoop.it
Douyin, aka TikTok, is the hottest app in China right now, but can this short video platform be used effectively by travel brands? We weigh the pros and cons.
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TikTok surpassed Facebook, Instagram, Snapchat & YouTube in downloads last month

TikTok surpassed Facebook, Instagram, Snapchat & YouTube in downloads last month | eTourism Trends and News | Scoop.it
Beijing-based ByteDance’s 2017 acquisition of tween and teen-focused social app Musical.ly is paying off. The company this year merged Musical.ly with its own short video app TikTok as a means of entering the U.S. market. Today, the result of that merger is sitting at the top of the U.S. App Store, ahead of Facebook. More importantly, it recently surpassed Facebook, Instagram, YouTube and Snapchat in monthly installs for the first time in September.
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La SNCF vend des billets via Facebook Messenger

La SNCF vend des billets via Facebook Messenger | eTourism Trends and News | Scoop.it
C'est par Oui.sncf que la SNCF veut écouler des billets via Messenger. Une stratégie que les autres acteurs devraient observer avec intérêt.
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Google's Travel Services Aren't a Focus of European Regulators Just Yet –

Google's Travel Services Aren't a Focus of European Regulators Just Yet – | eTourism Trends and News | Scoop.it
Google may have been on the receiving end of another European fine but it looks like regulators have decided not to take closer look at its travel products – at least for the moment.
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Google has just been hit with a $1.7 billion fine by the European Union

Google has just been hit with a $1.7 billion fine by the European Union | eTourism Trends and News | Scoop.it
It’s being punished over restrictive contracts forced on customers using its AdSense business.

Specifically: Google is accused of abusing its dominant position by forcing customers to advertise solely through AdSense, the product that places relevant ads on websites. This “denied other companies the possibility to compete on the merits and to innovate,” EU antitrust commissioner Margrethe Vestager (pictured) said in a press conference. This misconduct went on for over a decade, she added.
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Comment les hôteliers peuvent-ils faire face aux cyberattaques ?

Comment les hôteliers peuvent-ils faire face aux cyberattaques ? | eTourism Trends and News | Scoop.it
Entre 2013 et 2018, 21 attaques majeures réalisées à l’encontre d’hôtels ont été recensées par Intsights. Le cabinet PwC rapporte que l’Hôtellerie est la deuxième industrie la plus touchée par les cyberattaques. Dans son étude, Insights analyse les motivations et la façon d’opérer des pirates avant de fournir quelques conseils pratiques aux hôteliers pour se prévenir de la cybermenace.
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VIDEO: How a gamification app can find a role in tourism | PhocusWire

VIDEO: How a gamification app can find a role in tourism | PhocusWire | eTourism Trends and News | Scoop.it
Pokemon Go's meteoric rise (and fairly similar demise) a few years ago illustrated that there is an appetite with people for adding a gaming element to their connected worlds.

Gamification of tech services is not an entirely new concept in the travel industry but the capabilities of smartphones and their mobile networks has certainly improved the quality of some of the apps.
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Hotel distribution and wholesalers: The real rate parity problem no one is talking about

Hotel distribution and wholesalers: The real rate parity problem no one is talking about | eTourism Trends and News | Scoop.it
As our series of quarterly parity reports show, parity issues are at the root of huge potential losses for hoteliers. These have a number of causes, depending on whether OTAs have a contractual relationship with the hotels.

What’s often not discussed is the role wholesalers play in exacerbating this problem when dealing with non-contracted OTAs.

“The basic mechanism involves wholesalers contracting inventory at a big discount and selling it on to OTAs at a discount which still leaves room for the OTAs to undercut hotels,” says Clive Wood, Global Commercial Manager for Parity Insight at OTA Insight. “But it’s surprising how unaware some hoteliers are about what’s happening, day in, day out when guests book through the many channels out there. Just how much of their revenue is being threatened?”
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HNN - Traveler survey yields insights into booking behaviors: booking direct vs OTA

HNN - Traveler survey yields insights into booking behaviors: booking direct vs OTA | eTourism Trends and News | Scoop.it
Online travel agencies have been a dominant force in the holiday booking space for years, but this dominance is coming under threat.

How hotels view working with OTAs is a subject covered recently by Hotel News Now, but STR’s Consumer Travel Insight reports offer a different angle on the rising pressure that OTAs face due to shifting perceptions among travellers. (STR is the parent company of Hotel News Now.)
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Google just made it easier to find hotel deals - here's how to save

Google just made it easier to find hotel deals - here's how to save | eTourism Trends and News | Scoop.it
By clicking into a property, you can get more information about the hotel and the surrounding area. An integration with Google Maps gives the hotel’s location a rating based on proximity to transit, popular attractions and things to do in the area.

Reviews are pulled in from a handful of sites like Tripadvisor and other booking sites, plus Google, to give plenty of information on each hotel.

Another major change to Google Hotels is that you can book directly within the platform for the majority of hotels.
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Réalité augmentée: Hootside dévoile sa première expérience, Greenesis : Prelude !

Réalité augmentée: Hootside dévoile sa première expérience, Greenesis : Prelude ! | eTourism Trends and News | Scoop.it
À l’occasion du Laval Virtual, le salon des réalités immersives qui a lieu actuellement et jusqu’à dimanche 24 mars, le studio de gamification augmentée Augmenteo lance sa première expérience sur Hootside, la nouvelle application mobile en réalit
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Un assistant virtuel accompagne chaque visiteur du site internet de la CMB

Un assistant virtuel accompagne chaque visiteur du site internet de la CMB | eTourism Trends and News | Scoop.it
Les visiteurs de la page internet de la Compagnie du Mont Blanc ont à leur disposition un nouvel assistant virtuel développé par Destygo. Cet agent conversationnel se nourrit chaque jour des nouvelles questions posées afin d’enrichir sa base de données de réponses.
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Quels sont les enjeux de la publicité mobile en 2019 ? –

Quels sont les enjeux de la publicité mobile en 2019 ? – | eTourism Trends and News | Scoop.it
Le smartphone est la télécommande de notre quotidien numérique. Tous les efforts des annonceurs convergent vers les terminaux mobiles, car ils sont la clé du commerce phygital et la voie royale pour toucher les consommateurs. Le dire est une chose, trouver des solutions efficaces et pragmatiques pour y arriver en est une autre. Je vous…
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Chart: TikTok – The Biggest App You've Never Heard of? | Statista

Chart: TikTok – The Biggest App You've Never Heard of? | Statista | eTourism Trends and News | Scoop.it
Have you ever heard of TikTok? Well, I hadn’t either and yet the mobile app known as Doyin in China topped the app charts in many parts of the world last year. Having merged with musical.ly, another app popular with teenagers but obscure to the uninitiated, in August 2018, TikTok allows users to create 15-second videos of themselves, add effects and share them with their friends.

In July 2018, TikTok reached 500 million global active users according to ByteDance, the Chinese company behind it, beating other social platforms such as Snapchat by a wide margin without getting the same amount of attention. As the following chart, based on data from our partners Priori Data, shows, TikTok was particularly popular in India last year, where the app was downloaded nearly 120 million times. It racked up tens of millions of downloads in other countries as well, however, indicating that it is a global phenomenon worth taking note of.
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VIDEO: How tourism boards tackle the digitalization of activities | PhocusWire

VIDEO: How tourism boards tackle the digitalization of activities | PhocusWire | eTourism Trends and News | Scoop.it
Coverage of the tours and activities sector tends to focus on a number of core elements or subjects.

During 2018, for example, consumer-facing intermediaries captured a lot of the attention due to their decisions to buy software vendors and ramp up their strategies.

Bokun was bought by TripAdvisor for an undisclosed fee and Booking Holdings struck a deal to acquire rival platform FareHarbor.
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Google fined €1.49BN in Europe for antitrust violations in search ad brokering

Google fined €1.49BN in Europe for antitrust violations in search ad brokering | eTourism Trends and News | Scoop.it
The latest fine relates to its search ad brokering business, which involves Google selling advertising space related to searches carried out on third party websites.
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VIDEO: Trekksoft on Google and a shifting market in activities | PhocusWire

VIDEO: Trekksoft on Google and a shifting market in activities | PhocusWire | eTourism Trends and News | Scoop.it
Software vendors for tour and activity suppliers have a unique spot in the sector - an ability to gauge their customer requirements and understand what consumers want.

Last year illustrated that consumer-facing brands are eyeing that expertise (and its associated technology), with TripAdvisor buying Bokun and Booking Holdings snapping up rival platform FareHarbor).

Trekksoft is one of a numerous number of software companies that has raised startup investment money, has a solid customer base and is trying to figure out what's next as the marketplace evolves.
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