Ethics and Social Responsibility
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Best and Worst Workplaces for Women Executives - Evans on Marketing

Best and Worst Workplaces for Women Executives - Evans on Marketing | Ethics and Social Responsibility | Scoop.it
Best and Worst Workplaces for Women Executives
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Trix: Healthy Cereal Or Not? - Evans on Marketing

Trix: Healthy Cereal Or Not? - Evans on Marketing | Ethics and Social Responsibility | Scoop.it
McDonald's and Coke know many consumers want healthy food and beverages. As a result, they added to their healthy offerings. Our posts on healthy foods include these. Want to Attract the Health-Conscious Consumer? Tricking Kids into Eating Healthy Veggies. How Healthy Are We? Perceptions Vs. Reality. Likewise, firms make healthy cereal due to presumed interest.…
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iPhone, a pricey and profitable product line; dominant part of Apple's sales

iPhone, a pricey and profitable product line; dominant part of Apple's sales | Ethics and Social Responsibility | Scoop.it
Yes, iPhones are a big deal, which we discussed last week when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple's total revenues. As the following chart from Statista shows: "Since 2007, Apple's iPhone sales have consistently increased. It has gone from 40 million units sold in…
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Reflecting on the 16th Anniversary of 9/11

Reflecting on the 16th Anniversary of 9/11 | Ethics and Social Responsibility | Scoop.it
It has now been 16 years since one of the worst days in American history -- a tragedy that many of us will remember forever. On this anniversary, it is a good time to reflect. Each year on this date, the 9/11 Memorial & Museum has a "Tribute in Light". This is "a commemorative public…
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How Shoppers React to Bad Social Media Comments

What happens when consumers complain on social media? According to eMarketer: "Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair treatment from brands and be more critical of them in general. The study, which surveyed…
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ESPN: Hopping on the Taylor Swift Bandwagon

ESPN: Hopping on the Taylor Swift Bandwagon | Ethics and Social Responsibility | Scoop.it
ESPN: Hopping on the Taylor Swift Bandwagon
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Are Product Sizes Getting Smaller?

Are Product Sizes Getting Smaller? | Ethics and Social Responsibility | Scoop.it
For many products -- food products, in particular -- we have seen the package sizes get smaller in order to stabilize prices and/or to increase profits. How often is this done today? As one study of British products found, package size MAY be somewhat overrated as an issue. WHAT DO YOU THINK? As Martin Armstrong…
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The Evolving Generational Work Place

The Evolving Generational Work Place | Ethics and Social Responsibility | Scoop.it
For the first time in history, four distinct generations work side by side, making employees and their expectations of employers more diverse. A paycheck is no longer enough: Workers want more meaningful relationships with the organizations that employ them.
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Using Robotics to Aid — NOT Replace — Workers

Using Robotics to Aid — NOT Replace — Workers | Ethics and Social Responsibility | Scoop.it
We are aware that robots are projected to replace many jobs in the future. But robots can also assist -- not replace -- workers. Here's an example from the Wall Street Journal involving warehouse functions. As reported by Jennifer Smith: "Known as 'collaborative' robots, they are small and relatively cheap—costing tens of thousands of dollars—compared with…
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How Credible/Authentic is Your Web Site Perceived?

How Credible/Authentic is Your Web Site Perceived? | Ethics and Social Responsibility | Scoop.it
Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) -- people's trust is hard to earn and to retain. As Bob Hutchins reports for Business 2 Community: "Did you hear the story about how Kim Kardashian lost 100,000 Instagram…
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What’s YOUR Social Media Policy for Employees?

What’s YOUR Social Media Policy for Employees? | Ethics and Social Responsibility | Scoop.it
Globally, a very important issue facing companies of all types and sizes involves the use of social media by employees. Whether we are considering comments on company social media or observations at personal social media pages, there is a lot to be concerned about. In particular: (1) Is the desired company messaging presented consistently? (2)…
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What People Want from Brands On Social Media

What People Want from Brands On Social Media | Ethics and Social Responsibility | Scoop.it
What People Want from Brands On Social Media
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free personality tests traitify keirsey personal tests organization tests

free personality tests traitify keirsey personal tests organization tests | Ethics and Social Responsibility | Scoop.it
We highlight 2 personality tests. With the Traitify free personality tests, you do “Career Discovery.” In contrast, the Keirsey Temperament Sorter® uses 70 questions.
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Past Technology and Future Technology Predictions - Evans on Marketing

Past Technology and Future Technology Predictions - Evans on Marketing | Ethics and Social Responsibility | Scoop.it
Over the years, a lot of technology predictions have appeared. We divide this post into two levels of predictions. First, we look at several "way-off" past technology predictions. Second, we examine future technology predictions. Which of those future technology predictions will be correct? Which will be "way-off"? As reported Robert J. Szczerba for Forbes: "[Consider]…
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Reflecting on the 16th Anniversary of 9/11

Reflecting on the 16th Anniversary of 9/11 | Ethics and Social Responsibility | Scoop.it
It has now been 16 years since one of the worst days in American history -- a tragedy that many of us will remember forever. On this anniversary, it is a good time to reflect. Each year on this date, the 9/11 Memorial & Museum has a "Tribute in Light". This is "a commemorative public…
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Brand Complaints and Social Media

Brand Complaints and Social Media | Ethics and Social Responsibility | Scoop.it
What happens when consumers complain on social media? According to eMarketer: "Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair treatment from brands and be more critical of them in general. The study, which surveyed…
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Facebook and Google: Stronger Rules for Online Advertisers

Facebook and Google: Stronger Rules for Online Advertisers | Ethics and Social Responsibility | Scoop.it
In response to some complaints about online ads, both Facebook and Google have been working on expanded rules for advertisers to follow. FACEBOOK As described by Working Media Group: "Facebook continues to crack down on the shady side of its social network. Last month, Facebook announced that it has started fighting back against advertisers and…
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A Clever Ad: Coke and Recycling

A Clever Ad: Coke and Recycling | Ethics and Social Responsibility | Scoop.it
In Great Britain, Coca-Cola has been running an entertaining and clever commercial to encourage recycling. Below are two videos: one that shows the commercial itself and another that describes the making of the ad. As reported by Alexandra Jardine for Advertising Age: "Coca-Cola Great Britain is encouraging people to think more about recycling with an…
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Being Viewed More Credibly/Authentically

Being Viewed More Credibly/Authentically | Ethics and Social Responsibility | Scoop.it
Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) -- people's trust is hard to earn and to retain. As Bob Hutchins reports for Business 2 Community: "Did you hear the story about how Kim Kardashian lost 100,000 Instagram…
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Why the Customer Experience May Fail

Why the Customer Experience May Fail | Ethics and Social Responsibility | Scoop.it
For many consumers, the shopping experience is as important as -- or more important than -- prices in influencing their purchase behavior. And with today's extensive amount of competition, consumer patience is at an all-time low. Melissa Global Intelligence is a firm that provides in-depth data quality tools and services. It recently published "What Kills…
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A Social Media Policy for Employees

A Social Media Policy for Employees | Ethics and Social Responsibility | Scoop.it
Globally, a very important issue facing companies of all types and sizes involves the use of social media by employees. Whether we are considering comments on company social media or observations at personal social media pages, there is a lot to be concerned about. In particular: (1) Is the desired company messaging presented consistently? (2)…
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Customer Returns

Customer Returns | Ethics and Social Responsibility | Scoop.it
Here's another interesting and fun YouTube video from Planet Dolan. This one deals with some of the more "out there" reasons that people have given for returning products. What's YOUR most unusual customer return experience?     https://www.youtube.com/watch?v=9FupqZhvH3k  
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